Tuesday, 30 June 2015
Jordan: Tour Groups Cancel Bookings Enmass
Tourism is one of the most important sectors in Jordan's economy. In 2010, over 8 million tourists from various countries visited Jordan, with tourist receipts amounting to about 3.5 billion dollars. An additional $1 billion was earned through medical tourism to the kingdom. In 2011, Jordanian tourism lost $1 billion due to the political instability across the region.
Its major tourist attractions include visiting historical sites, like the worldwide famous Petra (UNESCO World Heritage Site since 1985, and one of New Seven Wonders of the World), the Jordan River, Mount Nebo, Madaba, numerous medieval mosques and churches, and unspoiled natural locations (as Wadi Rum and Jordan's northern mountainous region in general), as well as observing cultural and religious sites and traditions.
Jordan also offers health tourism, which is focused in the Dead Sea area, education tourism, hiking, scuba diving in Aqaba's coral reefs, pop-culture tourism and shopping tourism in Jordan's cities. More than half of the approximate 4.8 Arab tourists in 2009, mainly from the GCC, said they plan to spend their holidays in Jordan.
Campsites are empty, and 4x4 tourist trucks are lying idle yet not many years ago they were busy ferrying tourists on guided tours daily to the red dessert.
While tourism in Jordan has been on the decline since the outbreak of the Arab Spring uprisings four years ago, it has witnessed its sharpest drop in 2015, with the number of tourists in the first four months of the year down 40 percent from 2014.
The tourism sector makes up 13 percent of Jordan's gross domestic product, and provides jobs in hotels and resorts for around 49,000 people. This figure excludes members of local communities - Bedouins in Petra and Onaizi in Rum - whose livelihoods are based on tourism.
Officials and experts in the sector attribute the decline to Jordan's prominent role in the campaign against the Islamic State of Iraq and the Levant (ISIL). "We are paying a tax for being in the middle of an inflamed region," said Abul Razaq Arabiat, the head of Jordan's Tourism Board.
In December, ISIL downed a Jordanian jet and captured its pilot, Moaz al-Kasasbeh, in the Syrian city of Raqqa. In February, ISIL released a video showing the pilot being burned alive, sparking angry protests across Jordan calling for revenge and increased Jordanian air strikes against the group in Syria.
Instability around us will remain our biggest challenge.Abul Razaq Arabiat, head of Jordan's tourism board laments.
Tourism industry leaders say the worldwide publicity created by these events scared off thousands of tourists, prompting tour groups to cancel their bookings to the kingdom.
"The pilot crisis created a perception that Jordan is not safe," said Lina Khalid, director of the Jordan Inbound Tour Operators Association.
The capture of the pilot happened at around the same time as the Charlie Hebdo attacks in Paris, which Khalid believes also caused thousands of cancellations.
Many French tourists were worried by demonstrations against the cartoons that took place in Jordan.
Late last year and early this year, the US and French embassies in Jordan issued travel warnings, asking their citizens to be cautious and to stay away from malls and shopping centres in the country. The travel warnings have discouraged many Westerners from visiting Jordan.
The drop in tourists is most noticeable in what is known as Jordan's "golden triangle" of tourism: the sites of Wadi Rum, Petra, and Aqaba.
Occupancy of hotels in the region has not exceeded 20 percent so far this year, whereas normally occupancy rates reach 90-95 percent.
The ancient city of Petra is nearly empty, a few dozen tourists roam the petra to visit its cavernous gorges and rock-carved temples. Out of desperation.
Bedouin men and women advertised 50-percent-off sales on silver and antiques, while young men strolled back and forth, treading the same dusty paths with their horses and camels, trying to convince the handful of visitors to take a guided tour.
In Petra alone, more than 10 hotels have been reported closed this year due to mounting losses, and many have reduced their staff, leaving hundreds of residents jobless.
In Rum village, which has a population of roughly 1,300, people rely mainly on tourism as a source of income, while others work in the military or herd animals.
Tour guides say that unless the industry rebounds soon, they will have to abandon their livelihoods as tour guides.
Tour guides say in previous years, they used to host up to 30 or 40 people a night for each of the guides but now, barely any come in an entire week.
Religious Tourist Sites
Muwakir (Arabic for Machaerus) was the hilltop stronghold of Herod the Great. Upon Herod's death, his son Herod Antipas inhabited the fortress, and ordered John the Baptist to be beheaded there and where the fabled Salomé daughter of Herodias is said to have danced the famous Dance of the Seven Veils thus asking for John the Baptists' head.
Jordan River, which is the river where Jesus was baptised by John the Baptist according to Christian tradition.
Madaba is well known for its mosaics, as well as important religious sites such as The Madaba Map, the oldest surviving original cartographic depiction of the Holy Land and especially Jerusalem. It dates to the 6th century AD.
Mount Nebo, where Moses was said to have gone to get a view of the Promised Land before he died, according to the Bible.
Seaside Tourist Sites
Aqaba - is a town on the shore of the Gulf of Aqaba with numerous shopping centers, hotels and access to various water sports and protected coral reefs and marine life. It has the ruins of the mediaeval town of Ayla and other Edomite ruins. Aqaba also has a vibrant nightlife scene especially on holiday weekends when thousands of wealthy Jordanians visit the coastal city. Numerous raves and concerts are held by international DJ's and artists at the major resorts and beach clubs.Aqaba is seeing nearly $20 billion worth of developments centered on tourism and real estate projects transforming the city into a "new Dubai".
Dead Sea – It is the lowest point on earth, 402 metres (1,319 ft) below sea level,and becomes 1 meter lower each year. It is the only depository of River Jordan and was part of the biblical kingdoms of Midianites and later the Moabites. The Dead Sea area is home to numerous world-class resorts such as the Sheraton, Crown Plaza, Kempinski, Mövenpick and Marriott. In addition, there are water parks, a public beach and international restaurants. The ultra-chic destination in the area, however, is the O-Beach which is home to cabanas, bars, international restaurants, and a beach club.
Tourist Hot Spots in Jordan
Amman: is a modern and cosmopolitan city known for its shopping centers, hotels and an ancient Roman amphitheatre.
Mahis:has religious sites.
Wadi Rum: is a desert full of mountains and hills located south of Jordan. It is popular for its sights in addition to a variety of sports that are practiced there, such as rock-climbing. It is also known for its connection to D.H. Lawrence; some scenes in Lawrence of Arabia were filmed here. In the late 2000s it was inscribed as a World Heritage Site for its natural and cultural heritage.
Irbi:Jordan's second largest city, is home to several museums and malls as well. However, the main reason for foreigners visiting the city is the plethora of universities that the cities host with Jordan University of Science and Technology and Yarmouk University being the two most prominent. The city hosts a large student population from all across Jordan, the Middle East and internationally. Irbid's University Street is home to the most internet cafes per mile in the world.
Fuheis: a town about 20 minutes north-west of Amman known for its traditional 18th and 19th century churches and turn of the century provincial Jordanian architecture.
Goodlife in Jordan
Jordan, most specifically Amman and to a lesser extent Aqaba, has emerged as one of the region's hotspots for nightlife. Alongside Dubai, Beirut, Sharm el Sheikh, and Manama, Amman is a premier clubbing destination in the Arab World and the Middle East. The country has seen an explosion in nightlife options ranging from high end nightclubs and bars in the capital city to world-class raves at the Dead Sea and Wadi Rum. Aqaba too has seen a proliferation in nightclubs and beach clubs as a result of the massive of foreign investment and influx of foreign labor and tourists due to the establishment of the special economic zone, ASEZA. Distant Heat held annually in Wadi Rum is considered one of the world's top raves.
Natural Reserves
Azraq Wetland Reserve - Azraq is a unique wetland oasis located in the heart of the semi-arid Jordanian eastern desert, managed by the Royal Society for the Conservation of Nature (RSCN). Its attractions include several natural and ancient built pools, a seasonally flooded marshland, and a large mudflat known as Qa'a Al-Azraq. A wide variety of birds stop at the reserve each year for a rest during their arduous migration routes between Asia and Africa. Some stay for the winter or breed within the protected areas of the wetland.
Dana Biosphere Reserve - covers 308 square kilometres, composed of a chain of valleys and mountains which extend from the top of the Jordan Rift Valley down to the desert lowlands of Wadi Araba. Dana is home to about 600 species of plants, 37 species of mammals and 190 species of birds.
Mujib Nature Reserve - the lowest nature reserve in the world, with a spectacular array of scenery near the east coast of the Dead Sea. The reserve is located within the deep Wadi Mujib gorge, which enters the Dead Sea at 410 metres below sea level. The Reserve extends to the Kerak and Madaba mountains to the north and south, reaching 899 metres above sea level in some places. Wadi Mujib enjoys a magnificent bio-diversity that is still being explored and documented today. Over 300 species of plants, 10 species of carnivores and numerous species of permanent and migratory birds have been recorded.
Shaumari Wildlife Reserve - The Shaumari Reserve was created in 1975 by the RSCN as a breeding centre for endangered or locally extinct wildlife. Today, following breeding programmes with some of the world's leading wildlife parks and zoos, this small, 22-square-kilometre reserve is a thriving protected environment for some of the most rare species in the Middle East, as Arabian oryx, ostriches, gazelles and onagers, which are depicted on many 6th century Byzantine mosaics.
Jordan is investing heavily in its tourist infrastructure in the form of luxury hotels, spas, resorts, and massive real estate projects, as The "Abdali Urban Regeneration" Project and the "Marsa Zayed" in Aqaba. Luxury residential housing like Sanaya Amman and the Living Wall are attracting affluent Persian Gulf vacationers to buy property in Jordan.
Queen Alia International Airport is being expanded to handle 9 million passengers annually in the first phase; 12 million in the second phase.
With the establishment of the Aqaba Special Economic Zone, nearly twenty billion dollars have been invested in Jordan's sole coastal city. Luxurious resorts such as Saraya Aqaba and Tala Bay are being constructed with more in the pipleline like the $1 billion Ayla Oasis. With Jordan becoming increasing popular as a cruising destination, a new and modern cruise ship terminal is being constructed in the Marsa Zayed project.
The Jordanian government has said its considering an "emergency plan" to sort out the challenges facing the country's tourism industry.
The measures include waiving the $56 visa fee for visitors staying in the country for a minimum of two consecutive nights, and introducing a new, $100 "all-inclusive" pass for the country's most famous tourist sites, such as Petra, Jerash, and the site where Jesus is believed to have been baptised. Currently, the entry fee to Petra alone is $70.
There is doubt whether these measures will be enough to counter potential tourists' security concerns.
Instability in Jordan remains a great challenge for as long as the middle east is in turmoil, thanks to Islamic States fighters who have destroyed tourism and scared them in the entire middle east region, as all countries in the region are affected.
Paul Okia
Happy Tours Africa
happytoursug@gmail.com
www.happytoursug.com
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