Tourists flocking to Devon for Christmas will boost the local economy by more than £100million, figures released today reveal.
The latest findings from VisitDevon indicate visitors will spend £104million in Devon over the Christmas period.
The organisation says more than 180,000 people will be visiting Devon for an overnight stay and 1.4 million visiting for the day.
"With restrictions on parents taking their children out of school during term time, which is having had a negative impact on tourism across the year, Christmas holidays are more important than they used to be," says Victoria Hatfield, Chair of Visit Devon.
"Historically, Christmas was not one of the main tourist seasons for Devon, but it's now a very important holiday during a traditionally quiet period.
"More people visiting Devon during the quieter periods, would result in more tourism businesses remaining open, providing year round employment.
"So it's crucial we encourage this welcome seasonal tourism boost and market Devon as a fantastic place to visit at Christmas - and all year round."
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