Friday, 4 March 2016

BRAZIL: Osama Bin Laden Bars

With Sao Paulo hosting England’s second match at this summer’s World Cup, travelling fans are being alerted to an unmissable photo opportunity – themselves sinking a pre-game pint in the company of Osama Bin Laden.

The presence of a Bin Laden-themed bar – complete with lookalike owner – has caught the attention of online scribes this week, ahead of the big tournament in Brazil.

It is found in the city’s Anhangabau district, also the site of an official fan zone with big screens, and could become a popular detour for those supporters making the trip.

Landlord Ceará Francisco Helder Braga Fernandes became aware of his resemblance to the now deceased Bin Laden in the aftermath of the 9/11 terrorist attacks, and rather than shying away from the comparison, he embraced it, renaming his establishment Bar do Bin Laden and even appearing on Brazilian television. It is a popular venue with fans of rock music, with bands like Black Sabbath and Led Zeppelin regularly heard blaring from within.

“Adorning the walls are at least a hundred pictures of Francisco in his Bin Laden attire, smiling alongside patrons of the bar,” he added, some of which can be found on its Tumblr page. More images can be found on FourSquare, and Francisco also has a presence on YouTube.

“I’m not gonna lie; the pride this guy has about being a Bin Laden lookalike is pretty unsettling. Interestingly, he is on every picture on the wall except one. Wanna know who that picture is of? Well if you guessed Jesus Christ, you’d be absolutely right! I left there feeling pretty confused!”

Caverna do Bin Laden, or “Bin Laden’s Cave” – can be found just in Niteroi, around 25 kilometres north of Rio de Janeiro. It is also on FourSquare.

Creelman said: “It’s interesting because in Brazil, which has not really witnessed terrorism, they see Bin Laden as a funny kind of character rather than someone who is offensive, whereas in England and in the US, we have both experienced terrorism firsthand, so we take [the bar’s theme] differently.”
Shortly after the 9/11 attacks shook the world, a rumor quickly started spreading through Brazil: Osama Bin Laden was hiding in plain sight in São Paulo.

This was bad news for Ceará Francisco Helder Braga Fernandes, a bar owner in the city who, to Brazilians at least, happened to look at lot like the world’s most wanted terrorist.

“The people called the police, denouncing me,” Fernandes, told Brazilian TV network Globo in 2010. “I got to take pictures with police when they arrived and they realized the mistake.”

Before 9/11, Francisco ran a bar called the Galeria do Rock, which was a mainstay of the city’s goth and rock crowd. After receiving widespread publicity in the country for his uncanny resemblance to the international terrorist, Fernandes decided to embrace his newfound notoriety by changing his bar’s name into Bar do Bin Laden, or Bin Laden’s Bar.

The watering hole is back in the public spotlight thanks to the World Cup, which will take place in Brazil this June. Bar do Bin Laden is located in São Paolo’s Anhangabau neighborhood, just down the street from where the official World Cup Fan Fest and watch parties will take place. Patrons who enter will be greeted by Fernandes, who dresses every day to play the part.

Inside the bar, the walls are cluttered with news clippings and other photos of the owner in the get up, according to Andrew Creelman, a Brit who runs the blog What About São Paolo.

“About three weeks ago me and my friends just walked in and saw hundreds of pictures of [Fernandes] dressed up as Osama Bin Laden with patrons of the bar, and there’s this one inexplicable picture of Jesus Christ in the middle of all of it,” he told Fusion. “It’s bizarre.”


To Americans and Europeans visiting Brazil for the World Cup, the bar’s theme and vibe will probably feel distasteful or insulting. But Creelman said that Brazilians don’t view Bin Laden the same way.

“It’s interesting because in Brazil, which has not really witnessed terrorism, they see Bin Laden as a funny kind of character rather than someone who is offensive,” he said. “Whereas in England and in the U.S., we have both experienced terrorism firsthand, so we take the bar’s theme differently.”

Since Creelman posted about the odd bar on his website, one commenter noted that there is a similar bar just north of Rio de Janeiro called the Caverna do Bin Laden, or Bin Laden’s Cave.

We reached out to Fernandes and we’ll update you if we hear back.

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