ARMENIA: Alamo Expanding To Armenia And Georgia

Enterprise Holdings Inc. today announced its entrance into Armenia with new franchise partner TravelCar, as well as the partnership’s intention to soon operate in the nearby country of Georgia.

In the coming months, the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands will be available to customers in Armenia’s capital, Yerevan, which also serves the country’s main international airport.

TravelCar is an Armenian-based car rental business with a strong reputation for delivering exceptional customer service throughout the region.

During the next 12 months, additional locations will be opened in Armenia, as well as ones in the neighboring country of Georgia to serve its capital, Tbilisi, and principal airport.

Enterprise and TravelCar are well aligned in that they are both committed to the highest standards of customer service, said Arsen Sukiasyan, General Manager and Co-Founder, TravelCar.

Both organizations are driven by an entrepreneurial spirit, and we look forward to continuing that same tradition of excellence as we grow throughout Armenia and Georgia.

The franchise partnership with TravelCar is part of Enterprise’s wider strategy to build a robust network of transportation services that deliver value, choice and outstanding customer service to business and leisure travelers around the globe.

Our growth in Europe and the Middle East is a reflection of the global reputation and strength of our brands,said Peter A. Smith, Vice President of Global Franchising at Enterprise Holdings.

This partnership in Armenia and Georgia is the latest example of our efforts to ensure our loyal leisure and corporate customers can enjoy the high quality customer service they have come to expect from Enterprise, National and Alamo no matter where they are traveling in the world.

During the last five years, Enterprise Holdings has rapidly expanded the presence of its three car rental brands in Europe and the Middle East.

In the beginning of 2012, Enterprise operated in just three European countries — the UK, Ireland and Germany.

Today, it is available in more than 40 countries throughout Europe and the Middle East.

Enterprise Holdings currently operates in more than 85 countries and territories worldwide.

History of Alamo Rent A Car

1974 Alamo Rent A Car opens four locations in Florida, pioneering the concept of Unlimited Free Mileage. Immediately carving its niche in the leisure car rental industry, Alamo focuses its mission on providing a fun, low-cost, high-value rental experience to family and leisure travelers. The brand quickly becomes one of the country’s largest vacation rental providers and the largest provider to international travelers visiting North America.

1982 To facilitate the increase in leisure travelers, Alamo constructs its first state-of-the-art rental plaza in Tampa, Fla. Rental plazas serve hundreds of customers per hour in a modern, ultra-spacious environment. More plazas follow in other major leisure destinations including Orlando, Fla., home of the world’s largest rental facility.

1985 Alamo introduces a new customized rental agreement the size of an airline ticket, and Instant Alamo Rent A Car, a program that stores a traveler’s individual rental information for instant reference.

1990 Alamo revolutionizes collision damage waivers by introducing the first-ever price and coverage option for all renters. Alamo creates three new consumer-driven optional collision damage waiver products in Florida, named Waiver Savers®, which provide customers with three choices of price and coverage options tailored to their needs.

1995 Alamo launches the industry’s first real-time Internet booking engine. Customers can visit Alamo.com to find locations, view rates and select their vehicle. Soon, Alamo.com expands to include a membership-services section and travel tools to find the weather, driving directions and fun activities for children to enjoy on their road trip.

1998 Alamo launches E-Process 2000, a group of technologically enhanced initiatives for tour operators, including electronic reservation links on the company’s website, voucher-less rental processing and electronic billing.

2002 Alamo announces a partnership with Walt Disney World Resort and Disneyland Resort, making it the official rent a car company of the most frequented tourist attractions in North America.

2005 Alamo launches the industry’s first and only online check-in system.

2007 Alamo is acquired by the Taylor Family of St. Louis, which today also owns and operates Enterprise Holdings. Alamo earns Budget Travel magazine’s “Extra Mile Award” for its self-serve kiosks.

2011 Alamo launches a partnership with Japan Airlines (JAL) which allows members of JAL’s frequent flyer program to earn miles when renting from any participating Alamo location in the U.S. and Canada.

2012 A new Alamo branch in downtown Waikiki opens, adding to existing Alamo locations at the Honolulu International Airport, the Disney Aulani Resort & Spa and Waikiki Discovery Bay.

2013 Alamo expands its Latin American – Caribbean footprint, entering Uruguay.

Today Alamo’s commitment to the leisure travel market has fostered longstanding partnerships with the airline industry, travel destinations, travel agents and tour operators around the world.

Alamo’s operations have since expanded throughout the United States, Canada, Mexico, Latin America and Asia.

Alamo Rent A Car is operated by Enterprise Holdings Inc. – the largest car rental company in the world – through an integrated global network of regional subsidiaries and franchise locations. Enterprise Holdings also owns the Enterprise Rent-A-Car brand, which is known for its extensive network of locations, affordable rates and outstanding customer service.

Enterprise Car Sales is a service of the Enterprise Rent-A-Car brand. All Enterprise Car Sales customers receive the exceptional service that is a hallmark of the Enterprise brand.

This includes haggle-free pricing; Enterprise Car Sales clearly marks its no-haggle price on every vehicle and backs it up with a commitment to worry-free ownership. A free CARFAX® Vehicle History Report™ is available for every vehicle as well.

Plus, every vehicle has passed a rigorous inspection, inside and out, conducted by an ASE-certified technician.

With more than 130 locations nationwide, Enterprise Car Sales features more than 250 makes and models of high-quality, late-model used cars, trucks, vans and SUVs – most of which have been selected from Enterprise Holdings’ U.S. fleet of more than 1.1 million vehicles.*