EUROPE: Hyatt Takes Alila To Europe

Hyatt is to bring its newly-acquired Alila brand to Europe, with a new hotel in La Gruyere, western Switzerland.

The brand currently operates 20 properties in Indonesia, India, China, Cambodia, Malaysia, Oman and the US.

Alila La Gruyere is due to open in 2023, overlooking a lake in Pont-La-Ville and forming part of the Golf Resort La Gruyere development.

It will have 85 hotel rooms alongside spa, conference and meetings facilities, restaurants, and a world class 18 hole golf course.

Hyatt took over Alila last year as part of its acquisition of lifestyle hotel management group Two Roads Hospitality.

Guido Fredrich, Hyatt regional vice president of development for Europe, said: "The Alila brand offers tremendous potential for growth in Europe by responding to the increasing trend of eco-tourism and wellness travel.

"We also know that well-travelled guests are looking to make impactful connections, and the Alila brand caters to this demand by crafting rare and intimate experiences."

Alila Hotels and Resorts is a hotel management company that operates in Indonesia, India, Oman and China, with their headquarters located in Singapore. Alila Hotels and Resorts is part of the Global Hotel Alliance.

Alila Hotels and Resorts was founded in May 2001 when their first property, "Alila Jakarta", opened its doors in Indonesia’s capital city. The brand was founded primarily by Mark Edleson, Alila operates 11 properties in Asia.

At present Alila Hotels and Resorts has a portfolio of 11 properties located in Indonesia, India and Oman. These hotels and resorts are also members of Design Hotels, which features properties that showcase modern design.
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In December 2012, Alila Hotels and Resorts added a liveaboard Phinisi sailing ship to their portfolio named the Alila Purnama.

It was the brand’s first luxury liveaboard ship. At present, the ship sails over the Indonesian waters of Raja Ampat and the Komodo area.

In May 2014, Alila Hotels and Resorts and Commune Hotels & Resorts announced their new partnership. Commune Hotels & Resorts owns Joie de Vivre Hotels, Thompson Hotels and tommie.RAlila was awarded The Best Foreign Hotel Brand 2010 by Condé Nast Traveller.


Tourism Observer