SLOVENIA: I Feel Slovenia

Any season is the right season to visit Slovenia. This green part of Europe is indeed a special place – wherever you cross the border, you can expect an exceptional diversity of landscape that changes in spectacular fashion, while friendly people and fine cuisine, health resorts and spas, tourist farms and sports offer something for everyone. This is the place to spoil yourself.

A short drive of just over two hours brings you from the azure Mediterranean to Alpine peaks. From there it is not far to the Pannonian lowlands, or to the gently rounded Dolenjska hills. And along the way is the mysterious Karst with its subterranean world. Common to all of this is the colour green, and of course unspoilt nature. Not to mention the thermal springs! Everything is close by and accessible, so visiting Slovenia becomes an experience you will want to repeat!

In Slovenia the sun shines more than 2,000 hours a year, so every season offers a pleasant break. There are many wonderful locations to charm even the most demanding guest. The golf courses, ski slopes, various sports facilities, adrenaline and other sports pursuits will thrill even the most demanding sports enthusiasts. Cycling, hiking and even extreme sports and various recreational events are all on offer.

And what do foreigners coming to Slovenia like most of all? First come expressions of enthusiasm. Then responses that Slovenia is a pleasant country that calms the spirit and refreshes the body, especially with its unspoilt nature, mild climate, hospitality, friendly people and numerous thermal springs. They like to add that Slovenia’s greatness lies in its wealth of diversity, in values that have emerged over the centuries in a coexistence of man and nature, and that Slovenia is a clean, modern and safe country.

The I feel Slovenia national brand is used since 2007. The brand was created to improve Slovenia's competitiveness in different fields. The slogan of the I feel Slovenia brand is not a coincidence: Slovenia cannot be presented with a simple image, we have to feel and sense Slovenia – with words, sounds, colours, touch, actions and experience.

I feel Slovenia is a brand of emotions which distinguishes Slovenia from other countries.

The power of the brand depends on the commitment of different national authorities, economy, tourism, cultural and scientific institutions and citizens to use the brand. The use and application of the brand mean that the Slovenians live in our own way - what we are and what Slovenia is.

This brand will grow stronger and more recognized in the world if we will live it and complete it with our interests.