Tuesday, 19 June 2018
The visit by the group of nearly 750 was worth about $4.5 million to the economy, plus invaluable word-of-mouth when they get home.
The group, which flew out on Monday, was from one of China’s largest direct-selling companies, Joymain, enjoying an incentive rewards-based trip.
The visitors explored Cleland Wildlife Park, Jacobs Creek winery, Hahndorf, Adelaide Town Hall, SA Museum, State Library, Art Gallery, Central Market, Rundle Mall and Adelaide Oval for a roof climb.
Adelaide Convention Bureau chief executive Damien Kitto said the bureau was actively courting Asian incentive reward groups, whose participants spend about $1000 a day compared to a leisure visitor’s $179 a day.
Late last year, Chinese megastar Huang Xiaoming had been named as a tourism ambassador for SA.
Halfway through his year-long deal to promote SA, his video has already been viewed billions of times, and is understood to have been a major factor behind the recent tour.
Further inquiries have been made by a number of travelling groups from mainland China for later this year with all referencing Huang Xiaoming, Adelaide Oval tourism manager Laura Robinson said earlier this month.