Lowcosttravelgroup Lauches Hoteling.com

The lowcosttravelgroup unveiled 'Hoteling.com', a new hotel-only brand launched in 30 countries, from its holiday's headquarters in Majorca, providing a quick and simple user friendly experience offering 300,000 hotels around the world.

Commenting on the site, Hoteling Managing Director Duncan Morgan said, "We are delighted that Hoteling.com is on sale across so many source markets worldwide and in 13 different languages. The site has been built in-house with a brief to create a fuss free experience. The hotels range from 5 star luxury city hotels to 3 star leisure beach resorts from Australia to Malaysia, the US to Argentina, the UK to South Africa, Russia to Canada and from Germany to Scandinavia. The site is already live in 30 major countries offering attractively priced hotels in local currencies with more to come. We now have the ability to roll out new countries, currencies and language capability in a fast, efficient and low-cost method."

"We have built a mobile friendly hotel site independent of traditional channels, with exclusive content technology powered by Sumplex, and an easy user experience for anyone wanting almost any hotel around the world, together with maps, customer reviews and other useful features in just a few clicks," adds Morgan.

Hoteling officially began trading in October with sales in the first month well above expectations, with the USA, Australia, France, Argentina and Singapore being the strongest markets and 97% of sales to date from outside of the UK.

This continues the group strategy to reengineer the business, change its model, diversify away from its UK beach origins, and reduce dependencies on traditional marketing channels, seasonal markets and low margin flights.

Commenting on the roll out Paul Evans CEO said, "We are really excited about this new channel and early signs appear extremely positive. We believe global mobile is the key growth area with customers showing an ever greater willingness to self-build holidays in emerging markets. The team has done an incredible job delivering such a simple, scalable multi-language and multi-currency website, crucially with individually differentiated translated content."

Evans concludes, "We think it will complement our existing businesses perfectly and opens a new chapter and channel for the group."