TUI Airlines Netherlands, before Arkelfy traced its roots to Air Holland, which was founded in 1981. After financial problems Air Holland was taken over by the Exel Aviation Group and took a new start as HollandExel in March 2004. In May 2005 the Exel Aviation Group was declared bankrupt. The German TUI Group took over the airline's activities and renamed it ArkeFly. It is now wholly owned by the TUI Group. Its name was based on the biggest Dutch tour operator, Arke, which is also a subsidiary of the TUI Group. The newly reorganised airline operated its first flight in September 2005.
Operations in Curaçao, Netherlands Antilles, began on 15 July 2004 as DutchCaribbeanExel, which was originally part of the Exel Aviation Group, but was later taken over, together with parent airline, HollandExel, by the TUI Group, and renamed ArkeFly Curaçao.ArkeFly started weekly flights to St. Maarten from Amsterdam on 2 December 2007, but discontinued this service in November 2008. TUI holds that flights may resume if the volume of tourists travelling to St. Maarten increases. Operations to Orlando, Miami and Israel began in 2011.
In October 2013, Arkefly changed its marketing name to Arke to reflect the partnership with the travel agency of the same name.
On 13 May 2015, it was announced by the TUI Group that all five of TUI's airline subsidiaries will be named TUI, whilst keeping their separate Air Operator's Certificate, taking over three years to complete. Arke was the first to undergo the change, and was renamed TUI on 1 October 2015.
TUI Airlines Netherlands carries out regular and chartered flights, although most of the chartered flights are operated for the Dutch tour operator Arke. It operates to destinations in the Mediterranean, Canary Islands, Red Sea, Mexico, Caribbean, United States, Canada, Africa, Asia, Brazil and the Dutch Caribbean.
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