Operating on a pilot scheme, the program offers KLM’s passengers the opportunity to receive booking confirmation, check-in notification, boarding pass, flight status updates and answers to questions in 10 different languages on WhatsApp via the official WhatsApp Business application.
According to an announcement, KLM is one of the first companies and very first airline worldwide with a verified WhatsApp business account.
Together with a small number of businesses, WhatsApp is testing ways for businesses to communicate with customers using the program.
The rollout has already started in a limited number of countries, and the service will become more widely available in the coming days and weeks.
We want to be where our customers are and, given the 1 billion users, you have to be on WhatsApp.
With an account verified by WhatsApp, we offer our customers worldwide a reliable way to receive their flight information and ask questions 24/7.
This truly is a major next step in our social media strategy, said KLM President and CEO Pieter Elbers.
Customers can also directly contact KLM’s social media service agents, 24/7, via WhatsApp. Futhermore, messages are secure so that they can only be read by the customer and KLM.
The service is available to customers, who book tickets or check in via KLM.com and opt-in to receive information via WhatsApp.
Tourism Observer
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