AirAsia's Thailand affiliate will launch flights to Luang Prabang in Laos from next month.
Thai AirAsia will begin the one-hour flights from Bangkok's Don Mueang Airport to Luang Prabang from March 24.
The carrier will be the first no frills operator to serve Luang Prabang.
"Luang Prabang has many distinct travel features. This latest route also creates new investment opportunities. We are confident that as a friendly destination, Luang Prabang will quickly grow to be a popular place to visit for both Thai and international travellers," said Tassapon Bijleveld, CEO of Thai AirAsia.
Bijleveld said the airline had long coveted the route.
"It's been a long time coming, eight years since asking Laos for the rights to operate flights there."
Although the route is already served by Thai Airways and Bangkok Airways, Thai AirAsia is targeting at least 80% load factor.
It has launched a special introductory fare of THB990 for travel through February 2017, and regular fares will be around THB2,000, which the airline says is about half what the two full-service airlines currently charge on the route.
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