Tourism is critical to New Zealand’s future, providing employment for approximately 300,000 people throughout the country. Its benefits are widespread, delivering $81 million per day for our national economy, our cities and our provinces.
The tourism growth that arises from improved air connectivity provides both opportunities and challenges. As an industry, we must ensure that we understand our new and emerging markets and that we have the right products available or in development.
We hope this summit goes some way to achieving just that, providing you with practical and useful examples that help you develop your own business to make the most of the tourism growth. The summit will be an opportunity to learn from the best, to clear up some myths, and to share your experiences with others in the industry.
Thank you for your attendance.
Adrian Littlewood
Chief Executive
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