EUROPE: More Tourists Visit Europe

Italy had more overnight stays by foreign nationals than tourist hotspot France.

The country's government tourist board said there were 216.5 million such stays in 2018 in Italy, compared with 140.7m in France.

Spain, it added, was highest in Europe with 301 million.

It said foreigners spent €41.7 billion in Italy last year, boosting the Italian economy and gross domestic product by 1.5%.

Foreign tourism overall in Italy increased by 2.8% compared to 2017, making up 13% of Italy’s GDP.

Tourism is expected to grow even further as the Chinese market continues to expand.

Chinese tourists continue to put Europe at the top of their favourite destinations despite the relative slow-down in the Chinese economy and any concerns about Brexit, according to the latest figures from the European Travel Commission (ETC) in collaboration with the leading air travel analyst ForwardKeys, which monitors 17 million flight bookings a day.

The data shows there was a 5.1% year-on-year increase in Chinese arrivals in EU destinations during January-December 2018.

The ETC says the latest figures show that the EU-China Tourism Year 2018, designed to promote the EU as a tourism destination to the rapidly-growing Chinese market, continues to deliver success.

Over the course of 2018, the top three EU destinations in terms of volume of Chinese arrivals were the UK ( +2.4%), Germany (+2.6%) and France (+7.7%). The three most growing destinations were Croatia (+45.7%), Estonia (+35.8%) and Hungary (+25.1%).

In the context of Brexit, it is interesting to note that if the UK were excluded from the data, the performance of the EU would look even stronger, with arrivals in the whole of 2018 up 5.8%, as opposed to up 5.1% with the UK included.

Similarly, looking ahead, forward bookings are 17.7% ahead for the period January-April 2019, as opposed to 16.9% with the UK included.

Chinese tourists are continuing to put Europe at the top of their favourite destinations despite the relative slow-down in the Chinese economy and any concerns about Brexit, according to the latest figures from the European Travel Commission (ETC), produced in collaboration with the air travel analyst ForwardKeys.

The data shows there was a 5.1% year-on-year increase in Chinese arrivals in EU destinations during 2018 and ETC says the latest figures show that the EU-China Tourism Year 2018, designed to promote the EU as a tourism destination to the rapidly-growing Chinese market, continues to deliver success.

The 2018 EU-China Tourism Year initiative has been extremely successful. And we continue to see the benefits in 2019, explains Eduardo Santander, executive director of the European Travel Commission.

The growth in Chinese travellers has been solid, and the near future, judging by current bookings, will see the EU continuing to increase its share of this valuable market, not just to traditional destinations, but lesser-known and emerging ones as well,” he adds.

Over the course of 2018, the top three EU destinations in terms of volume of Chinese arrivals were the UK (up 2.4%), Germany (up 2.6%) and France (up 7.7%). The three fastest growing destinations were Croatia (up 45.7%), Estonia (up 35.8%) and Hungary (up 25.1%).

Forward bookings into 2019 also look robust, according to the ForwardKeys analysis of booking data. As of 31-Dec-2018, Chinese bookings to the EU for the first four months of 2019 were 16.9% ahead of where they were at the end of 2017. This compares very favourably to the global trend, which is 9.3% ahead.

In the context of Brexit, it is also interesting to note that if the UK were excluded from the data, the performance of the EU would look even stronger, with arrivals up 5.8%, as opposed to up 5.1% when the UK included.

Similarly, looking ahead, forward bookings are 17.7% ahead for the period January-April 2019, as opposed to 16.9% with the UK included.

The data also shows that Chinese bookings for trips to the EU during the 2019 Chinese New Year season are ahead 9.2% compared to last year – well above the global average of 0.2%.

It also identifies that Chinese travellers are arriving early, two-weeks before the Golden Week. Some return home in time to celebrate New Year, while others are choosing longer stays and celebrate in EU destinations.

This positive near-term outlook echoes a pattern that was seen last year. Then Chinese travel to the EU registered above-global-average performances for the two Golden Week periods in 2018.

Within the EU, Central/Eastern Europe was the fastest growing region, and outperformed the EU average during each of the three busy periods (the two Golden Weeks and the summer school break).

Overall Chinese departures from mainland China were up 5.2% during 2018, and bookings are estimated to be up around 16.7% for January-April 2019.

It is a similar picture for Hong Kong and Macao – up 7.6% for 2018, and ahead 35.4% for the first four months of 2019. Tier-two cities, Chengdu, Shenzhen, Hangzhou and Xiamen are showing strong growth: up 18.1% for 2018, with bookings ahead 51.3% in the January-April 2019 period.

Analysis of OAG schedule data from CAPA – Centre for Aviation shows the continued growth in connectivity between China and Europe. Over the first quarter of 2019 the number of available seats from China to Europe is up 12.4% year-on-year.


Tourism Observer

Louvre Hotels Group Signs Partnership With Chinese Online Tourism Platform

On December 1st, Louvre Hotels Group signed a partnership agreement with Travelzen, a Chinese online booking platform. Its Campanile, Kyriad and Golden Tulip brands are now available to 9 million e-consumers who use the various Travelzen platforms every year.

According to a report by the Chinese Academy of Tourism, over 2 million Chinese booked their trips using internet sites or applications in 2016, and these bookings concern only the official Chinese national vacation period. Over 100 million Chinese travelled outside of the country, including 9 million business travellers via the Travelzen platform, the biggest airline ticket outlet in China.

This new fast-growing Chinese clientele, ultra-connected and eager for personal experiences is a promising market for Louvre Hotels Group. The second biggest hotel group in Europe decided to enable Chinese travellers to book its hotels via the Travelzen platform and its packages combining flights and hotels.

“Chinese leisure and business tourists are very connected and use specific booking and payment channels. We are striving to strengthen our presence and expertise throughout their customer experience. We need the best partners to meet the demands of a highly digitalised Chinese economy, from pre-sale to payment means,” maintains Pierre-Frédéric Roulot, CEO of Louvre Hotels Group.

This partnership joins the group’s many initiatives to boost its presence in South-East Asia. For example, on October 15, the group inaugurated its first Campanile in Shanghai and plans to open two Campanile hotels per week in China over the next three years.

At the same time, Louvre Hotels Group is actively developing in the countries most visited by Chinese tourists, especially South Korea and Indonesia.

INDIA; Indians Advanced Technicaly, Business Travellers In Asia

Business travellers in India are most likely to book flights online in Asia, according to a recent study.

Findings from a study conducted by Singapore Tourism Board and travel technology firm Amadeus said 85% of Indian business travellers booked online for flights while 64% choose online services for hotel reservations.

"Indian business travellers demand digital services and are willing to pay for these and other add-ons from their own pockets," the study reported, which looked at business travel trends in key Asian markets China, Japan, Indonesia, Singapore and India.

It found the Indian market had the highest online penetration, which is increasingly being driven by mobile.

The study concludes Indian travellers want freedom and flexibility to make their own bookings through a preferred online platform or personally via their company's online booking tool.

"The conventional mode of booking tickets offline is fading away as Indians now want to be empowered and make their own bookings. The majority of our corporate customers have now shifted to online wherein we have given them a booking tool with all the content and they can book their own tickets," said Indiver Rastogi, chief operating officer of Thomas Cook India.

The study also found Indians were second only to Chinese travellers when it comes to mixing business with pleasure, and are more likely to pay out of their own pocket for additional services such as hotel and flight upgrades, spa services or high-end meals.