The Minister for Industry, Trade and Tourism (MITT), Faiyaz Siddiq Koya has revealed that Tourism Fiji will lead the way to achieve a sustainability conscious tourism industry – that aligns itself with the Fijian Government’s Green Growth Framework – to protect the pristine natural environment of Fiji.
Koya made the announcement during a press conference at the Fijian Tourism Expo (FTE) 2015.
The Fijian Government in June this year launched the Green Growth Framework, which focuses on rebalancing the three pillars of sustainable development – economic, social, and environment.
The press conference highlighted examples of environmental and sustainability conscious tourism industry operators that are doing well in supporting the vision of ‘A better Fiji for all’ and taking into consideration the global and regional developments on green growth.
“The last impression that Fiji and its people leave in the minds of the international buyers, exhibitors and media is a very important one. Therefore, this calls on each individual to regard Fiji as a precious destination,” stated Koya.
Koya noted that despite the fact that globally, the travel industry is perceived to have the highest carbon-footprint, it is important to recognise the efforts of key industry partners who are taking momentous steps in trying to offset the carbon emissions from tourism-related activities through innovation.
Koya emphasised that Fiji has real examples of industry partners who have been conscious of the fragile nature of Fiji’s natural environment and have already put environmental best practices in place to ensure its sustainability.
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