A total of 4,20,247 European travellers arrived in the state between January and October last year as against 4,01,063 during the whole of last year amid many West European countries struggling to protect their economies in the aftermath of the Greek debt crisis and the downturn in China, an official release said.
“Europe remains the number one traditional market for Kerala while we have been able to create strong markets in several countries abroad along with finding new ones,” state Tourism Minister A.P Anilkumar said in the release.
“This is evident from the fact that more number of tourists from European countries have visited our state so far this year compared to last year in spite of their economies encountering hurdles in a full recovery,” he said. More tourists continued to arrive in Kerala last year even from countries like Italy, Finland, the Netherlands, Portugal and Germany, whose less than expected economic growth is worrying financial analysts.
“The tourism industry in our state, which has been built over the last many decades by the strong commitment of the governments, the participation of the common people and the lasting will of the private sector, will always strive harder to achieve higher growth,” the Minister said.
The marketing campaign by Kerala Tourism over the years to create a spread of strong markets while continuing to explore new markets has significantly contributed to the situation where there was no over dependence on any particular country.
No comments:
Post a Comment