Turkish Airlines Sponsors ‘Batman v Superman’ Premiere

The world premiere of “Batman v Superman: Dawn of Justice” was held in New York on March 20 under the sponsorship of Turkish Airlines (THY).

The film’s Batman and Superman stars, Ben Affleck and Henry Cavill, as well as Amy Adams, Jesse Eisenberg, Diane Lane, Laurence Fishburne, Jeremy Irons, Holly Hunter, Gal Gadot, Callan Mulvey and Tao Okamoto attended the premiere at the Radio City Music Hall.

Oscar-winner Affleck told reporters he went to the gym every morning at 6 a.m. in preparation for his role in the film, which he said was necessary to be a “super hero.”

“Recently, we’ve been able to bring the film to life through unique in-flight experiences and activations,” THY Board Chairman İlker Aycı said.

“We are also excited to be a part of the movie’s premiere with fans from around the world. And coming soon, there’s one more piece of good news for our passengers: THY is proud to introduce the first in-flight premiere of the film outside of theaters as part of our in-flight entertainment systems,” he added.

THY, the official airline partner of Warner Bros. Pictures, said in a statement the premiere was part of a larger partnership with Warner Bros.

“The movie experience is extended to fans inflight through an exclusive 777 Turkish Airlines wrapped in ‘Batman v Superman: Dawn of Justice’ imagery, limited-edition THY Batman v Superman themed amenity kits, a Time Out travel guide for the airline’s newest ‘destinations,’ Gotham City and Metropolis, inflight menu items and a special edition frequent flyer Miles&Smiles card,” the statement said.

In the film, THY is featured within a pivotal scene aboard a Boeing 777 airplane. Additionally, two of the film’s stars, Affleck, who plays Batman, and Eisenberg, who plays global magnate Lex Luthor, took part in a special advertisement announcing Turkish Airlines’ newest destinations: Gotham City and Metropolis.

The film, directed by Zack Snyder, will be released on March 25.