SOLOMON ISLANDS: Solomon Islands Tourism On Steady Increasing Track

A strong increase in international visitor arrivals in August, a bumper Australian performance and a major upturn in the destination’s ever-building positioning as a new and exciting cruise destination has helped Solomon Islands tourism stay on track for what is shaping up to be one of its best years in recent times.

Official figures released by the Solomon Islands National Statistics Office this week show a total of 1918 international visitor arrivals arrived across the month, the figure eclipsing the 1426 recorded for the same period in 2015 by 34.5 per cent.

The August figures bring the destination’s eight-month tally for 2016 to 14, 953, a more than 11 per cent increase over the 13, 464 figure achieved for the same eight-month period in 2015.

This has kept the Solomon Islands Visitors Bureau bang on track for its projected 9 per cent visitor arrival increase in 2016.

Australian arrivals continue to dominate, the 836 Aussie August intake up 46.6 per cent over the 570 total achieved in August 2015 and representing 41 per cent of all international visitation.

The 6212 Australian total for January-August 2016 is now 6.38 per cent ahead of the 5839 achieved for the same period in 2015.

The United States has maintained its second spot, figures for August climbing 25.2 per cent from 111 in 2015 to 139 this year.

Collective US figures for the eight-month period January-August show a 14.3 per cent increase from the 931 recorded in 2015 to 1065 in 2016.

Solomon Islands Visitors Bureau CEO, Josefa ‘Jo’ Tuamoto said it was particularly pleasing to see New Zealand visitor arrivals start to climb with a total of 139 New Zealanders visiting the destination in August compared to 121 for the same month in 2015 – an increase of 14.8 per cent.

The August Kiwi figures take the eight-month tally for New Zealand visitors for the year to 1037, a 9.7 increase over the 936 visiting last year and holding New Zealand firmly in place as the destination’s third most important visitor source.

While the visitation figures, all recorded at Honiara International Airport, are extremely encouraging, Mr Tuamoto drew strong reference to the Solomon Islands’ ever-increasing positioning on the international cruise scene which so far this year has seen 10 major vessels entering Solomon Islands’ waters.

“We have long recognised how tight our current hotel room inventory is and this does have impact on our ability to host more international visitors,” Mr Tuamoto said.

“Having said that, we do know that the hosting of the Pacific Games in 2023 will play a role in seeing our overall tourism infrastructure expanded exponentially in the lead up to the event.

“But in the meantime, our ongoing success in building ever-growing cruise visitation is certainly bearing fruit for our tourism aspirations.”

Mr Tuamoto pointed towards the return last week of P&O’s Pacific Eden, visiting Honiara and Gizo for the second time this year with more than 1200 passengers on board.

Three more vessels – Zegrahm Expeditions’ Caledonian Sky, Costa Cruises Costa Atlantica and Compagnie du Ponant’s L’Austral are all due to visit before the end of the year.

“We can readily attribute all these results to efforts our government and tourism industry have gone to as part of a very vigorous process to seize on the opportunity tourism presents to the Solomon Islands,“ Mr Tuamoto said.


Solomon Islands Tourism on Track
0Business, Destination, Press Release & Announcement
November 6, 2016
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Solomon Islands Tourism on Track

Honiara, Solomon Islands – A strong increase in international visitor arrivals in August, a bumper Australian performance and a major upturn in the destination’s ever-building positioning as a new and exciting cruise destination has helped Solomon Islands tourism stay on track for what is shaping up to be one of its best years in recent times.

Official figures released by the Solomon Islands National Statistics Office this week show a total of 1918 international visitor arrivals arrived across the month, the figure eclipsing the 1426 recorded for the same period in 2015 by 34.5 per cent.


The August figures bring the destination’s eight-month tally for 2016 to 14, 953, a more than 11 per cent increase over the 13, 464 figure achieved for the same eight-month period in 2015.

This has kept the Solomon Islands Visitors Bureau bang on track for its projected 9 per cent visitor arrival increase in 2016.

Australian arrivals continue to dominate, the 836 Aussie August intake up 46.6 per cent over the 570 total achieved in August 2015 and representing 41 per cent of all international visitation.

The 6212 Australian total for January-August 2016 is now 6.38 per cent ahead of the 5839 achieved for the same period in 2015.

The United States has maintained its second spot, figures for August climbing 25.2 per cent from 111 in 2015 to 139 this year.

Collective US figures for the eight-month period January-August show a 14.3 per cent increase from the 931 recorded in 2015 to 1065 in 2016.

Solomon Islands Visitors Bureau CEO, Josefa ‘Jo’ Tuamoto said it was particularly pleasing to see New Zealand visitor arrivals start to climb with a total of 139 New Zealanders visiting the destination in August compared to 121 for the same month in 2015 – an increase of 14.8 per cent.

The August Kiwi figures take the eight-month tally for New Zealand visitors for the year to 1037, a 9.7 increase over the 936 visiting last year and holding New Zealand firmly in place as the destination’s third most important visitor source.

While the visitation figures, all recorded at Honiara International Airport, are extremely encouraging, Mr Tuamoto drew strong reference to the Solomon Islands’ ever-increasing positioning on the international cruise scene which so far this year has seen 10 major vessels entering Solomon Islands’ waters.

“We have long recognised how tight our current hotel room inventory is and this does have impact on our ability to host more international visitors,” Mr Tuamoto said.

“Having said that, we do know that the hosting of the Pacific Games in 2023 will play a role in seeing our overall tourism infrastructure expanded exponentially in the lead up to the event.

“But in the meantime, our ongoing success in building ever-growing cruise visitation is certainly bearing fruit for our tourism aspirations.”

Mr Tuamoto pointed towards the return last week of P&O’s Pacific Eden, visiting Honiara and Gizo for the second time this year with more than 1200 passengers on board.

Three more vessels – Zegrahm Expeditions’ Caledonian Sky, Costa Cruises Costa Atlantica and Compagnie du Ponant’s L’Austral are all due to visit before the end of the year.

“We can readily attribute all these results to efforts our government and tourism industry have gone to as part of a very vigorous process to seize on the opportunity tourism presents to the Solomon Islands,“ Mr Tuamoto said.

“It’s taken a great deal of hard work by everyone involved to turn what represents huge potential into a hard reality and that is exactly what we are seeing as we move towards the close of 2016.

“There can be no doubt the platform has been laid this year and it has been a solid effort.

“But we will need to redouble our efforts if we are to continue in the same vein in 2017.”

With international visitor expenditure reaching an estimated SBD233 million in 2016 and annual visitation continuing to increase year on year, the Solomon Islands tourism sector is well on track to becoming an economic pillar for the South Pacific nation.

The positive news emanates from an intensive study commissioned by the Solomon Islands Visitors Bureau and delivered by Sydney-based Stollznow Research to Solomon Islands government and industry representatives in Honiara.

Key findings presented by company director Neil Stollznow show that Australian visitation continues to dominate the Solomon Islands tourism landscape, accounting for more than half of all visitors (53 percent) with leisure traffic accounting for 30 percent of the country’s overall annual total.

The main reasons cited for visiting the Solomon Islands remain ‘rest and relaxation’ (38 per cent) followed by SCUBA diving which accounts for 28 per cent of all leisure-based arrivals.

The survey also found that while water-based activities including swimming and snorkeling are high on visitors’ wish lists, sightseeing, culture, history and in particular WWII, shopping, hiking, fishing, sailing and kayaking remain among the top 10 reasons for visiting.

However, one of the country’s biggest drawcards remains the friendliness of its people, a factor Mr Stollznow described as “compelling”

Further insights detailed 62 per cent of visitors staying that they would definitely recommend a Solomon Islands holiday to others and 79 per cent saying they would return to the destination for a further visit within the next five years.

Describing the survey findings as very positive and evidence that the Solomon Islands tourism industry is “staying on track” to becoming a major economic pillar in short time, SIVB CEO, Josefa ‘Jo’ Tuamoto said there are still some areas that are seen as in part constraining the destination’s overall tourism sector growth – accommodation infrastructure and sales agents’ awareness.

“There is a need to address a current accommodation shortfall across the Solomon Islands and in particular in Honiara where would be well served by an increase in three to four-star accommodation,” Mr Tuamoto said.

“We are hopeful the Solomon Islands’ successful bid to stage the 2023 Pacific Games will have a major flow-on impact, both from the perspective of increased investment in infrastructure and particularly, hotel accommodation and a dedicated convention facility.

“The Stollznow Research also tells us while we are making inroads with wholesalers and travel agents in our various visitor source markets we still need to do more to get ourselves on the radar.

“This is something we have to address and with government and local industry support we are working hard to make sure we become top of mind with travel agents, both in our existing visitor source markets and new areas of potential business.

“Our profile is good but we need to back that up with more product and more sales of that product.”

The next SIVB Visitor Survey has been scheduled for 2019.