UAE: Rove Hotels Are For The Modern Nomad Who Roams Freely

Rove Trade Centre is the fourth property to open under Rove Hotels, a contemporary lifestyle brand.

Next to the Dubai World Trade Centre, the Rove Hotels property is seated at the juncture of Dubai’s thriving business centres, both old and new.

Walking distance from Dubai Metro, Rove Trade Centre offers easy access to Downtown Dubai, DIFC, City Walk and the Satwa neighbourhood

With its unique design, Rove Trade Centre has 270 rooms, 30% of them interconnecting.

Rove Hotels, the contemporary lifestyle brand by Emaar Hospitality Group, has unveiled its fourth hotel, with a focus on the fast-growing meetings, incentives, conferences and exhibitions (MICE) tourism sector of Dubai.

The home-grown Dubai hotel brand continues to offer strong value for business and leisure travellers, as Rove Trade Centre joins the portfolio of three other operational properties under Rove Hotels, Rove Downtown, Rove City Centre and Rove Healthcare City, all enjoying strong occupancy levels.

Six more Rove Hotels are being developed, also in strategic locations across the city, each meeting the needs of visitors from across the world seeking value lifestyle experiences in Dubai.

This will take the total number of rooms under Rove Hotels, developed as a joint venture between Emaar Properties and Meraas Holding, a Dubai-based holding company, to over 3,700 by 2020.

Rove Trade Centre, as the name underlines, is defined by its location next to the Dubai World Trade Centre, which has an impressive calendar of big events throughout the year.

Moreover, the new hotel is only 10 minutes away from the Dubai International Airport, and near the Dubai International Financial Centre, Rove Trade Centre is situated at the intersection of the two commercial hubs of the city, the traditional hubs of Bur Dubai and the fast-emerging new central business district.

Offering a design-influenced lifestyle experience for value-conscious business travellers.

Rove Trade Centre has 270 rooms and will also appeal to leisure travellers who can access Dubai’s leading tourism, retail, food and beverage, and leisure destinations such as Downtown Dubai, City Walk and the Satwa/Jafiliya and Karama neighbourhoods.

Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: Rove Hotels addresses a very clear industry requirement.

The need to offer contemporary lifestyle hospitality experiences for value conscious business and leisure travelers visiting the city.

We will continue to develop hotels in central locations, assure hyper-connectivity and mobility through Metro and public transport, and deliver lifestyle amenities that are relevant to our guests.

He added: Rove Trade Centre, like all other operating Rove Hotels, also brings a unique positioning to the market.

Dubai’s MICE sector is reporting robust growth, and with the preparations of Expo 2020 gaining momentum, the city is welcoming business professionals who are discerning yet value conscious.

Rove Trade Centre is uniquely positioned for welcoming MICE visitors as well as business guests and leisure travellers offering them the distinct Rove experience, complemented by its central location and tech-driven environment.

As with all Rove Hotels, Rove Trade Centre also has its own unique design, and it employs art to tell stories that offer Instagrammable moments throughout the hotel.

Of the 270 rooms, 30 percent are interconnected, adding the convenience of families. Every room has a 48-inch interactive TV screen with a smart media hub that serves as the perfect fit for the tech-savvy traveller.

Free Wi-Fi access, comfortable mattresses, sofa beds for extra guests, mini-fridge, safety locker and a modern bathroom with power rain showers are standard.

With the needs of business guests in mind, Rove Trade Centre offers smart services for the modern traveller including the convenience of late check-out at 2pm.

A 24-hour gym, a welcoming pool and sun deck cultivate a relaxing ambience.

The hotel also has a 24-hour self-service Laundromat, boutique convenience store, luggage store rooms and safety deposit boxes, all adding to the independent lifestyle of its guests.

Rove Trade Centre also feature the much-admired all-day neighbourhood hangout at Rove Hotels properties, with quality coffee and healthy globally inspired food served till late.

The hotel also offers flexible set-ups for meetings and events with well-connected meeting rooms. Guests can choose their space of choice for meetings and networking events which can be booked by the hour.

A Pit Stop is also offered for more relaxed gatherings. The Daily is available for lunch during meetings. Coffee, tea and water are complimentary.

Rove Hotels are for the modern nomad who roams freely, and is interested in exploring the city’s identity, as well as for those who travel for business or leisure.



Tourism Observer

UAE: Emaar Hospitality To Open 6 New Hotels

The hospitality and leisure business of Emaar Properties has unveiled six new hotel projects as part of its regional and international expansion plans, at the Arabian Travel Market (ATM) 2017.

The new hotels and serviced residences in Dubai, Abu Dhabi and Egypt add to a portfolio of upcoming properties under the three hotel brands of Emaar Hospitality Group – the premium luxury Address Hotels + Resorts, the upscale lifestyle Vida Hotels and Resorts, and the contemporary midscale Rove Hotels.

In 2016, Emaar recorded revenue AED 1.68 bn –14% more than in 2015. Average occupancy rates are 85%, and its properties have a Premium of 36% in average daily rates over their top peers.

With 10 operational hotels and three serviced residences already, Emaar Hospitality Group now has a pipeline of 26 upcoming projects, a testament to the home-grown competencies of the Group and its expansion strategy to operate hotels in key locations in high-growth markets.

Announcing the new projects at a press conference in Dubai, Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said the Group’s expansion is underpinned by a commitment to deliver superior guest experiences through distinctively branded properties in key markets globally.

“We are marking our tenth decade of operation this year, and in such a short span of time, we have established our reputation as a home-grown Dubai hospitality group with a fast-growing regional and international footprint. The upcoming properties highlight our competencies as a hotel and serviced residences operator, committed to delivering guest-centric lifestyle experiences.”

“We have recorded a positive growth year in 2016 and continue to build on the success, with the launch of new properties including Address Boulevard and three Rove Hotels in a span of just nine months, all in Dubai.

This demonstrates our focus on not only serving the luxury hospitality market of the city but also to create distinctive brand experiences that appeal to the new millennials and next generation of travellers,” added Harnisch.

Emaar Hospitality Group’s track-record – with average daily rates and occupancy levels higher than industry average – reflects the strong growth of Dubai’s tourism and hospitality sector, said Harnisch. “The Dubai Tourism Vision and Expo 2020 Dubai are strong drivers of growth for the industry, and we will continue to drive our expansion and create a truly world-class infrastructure for visitors to Dubai.”

New projects in Dubai, Abu Dhabi and Egypt

Emaar Hospitality Group’s new projects include Address Dubai Creek Harbour and Address Residences Dubai Creek Harbour in Dubai, which will serve as a vibrant hospitality and leisure hub within Dubai Creek Harbour, the 6 sq km mega-development anchored by the iconic new Tower, designed by Santiago Calatrava. The project opens to spectacular views of the waterfront and the Downtown Dubai skyline.

Also under Address Hotels + Resorts are the new Address Marassi Beach Resort and Address Residences Marassi Beach Resort, which are part of the beachfront Marassi master-planned development by Emaar Misr in Egypt.

Emaar Hospitality Group has already signed a management contract to operate Address Marassi Golf Resort + Spa in the same master-development. These add to the upcoming projects of Address Hotels + Resorts in Dubai, Fujairah, Bahrain and Turkey.

Four new projects will be operated under the Vida Hotels and Resorts brand. These include the Vida Dubai Creek Harbour, Vida Dubai Marina and Vida Residences Dubai Marina. Further, Vida Hotels and Resorts marks its expansion to Abu Dhabi with the management contract to operate Vida Beach Reem Island Abu Dhabi and Vida Residences Beach Reem Island Abu Dhabi, both for Aldar Properties.

Having already expanded with hotel management contracts in Saudi Arabia and Bahrain, Vida Hotels and Resorts is further strengthening its international portfolio with Vida Marassi Marina and Vida Residences Marassi Marina in Egypt.

Emaar Hospitality Group plans to expand its footprint to other high-growth markets as well as gateway cities such as India and China, and other global gateway cities for the group.

“While we are focused on international markets, we are also growing our footprint in the UAE to meet the burgeoning demand for hotel rooms – in the luxury, upscale and midscale segments,” said Harnisch.

This is reflected in the recent opening of Address Boulevard, the first city lifestyle resort under the portfolio of Address Hotels + Resorts, and three Rove Hotels – Rove Downtown, Rove City Centre and Rove Healthcare City. The Group is on course to open Rove Trade Centre shortly as well as drive the roll-out of six more hotels in Dubai Marina and Dubai Parks and Resorts, among others.

The current portfolio of hotels by Emaar Hospitality Group in Dubai includes Address Boulevard, Address Dubai Mall, Address Montgomerie, Address Dubai Marina, Palace Downtown, Vida Downtown, Manzil Downtown, Rove Downtown, Rove City Centre and Rove Healthcare City.

“An award-winning hospitality and leisure provider, our commitment is to surpass guest expectations. In addition to expanding our portfolio, we are driving the digital transformation of our services to create added value for our guests.

Our projects are showcased at ATM 2017 and we look forward to strengthening our partnerships at this premier event, and to highlight our focus on doubling our portfolio by 2020,” concluded Harnisch.


Tourism Observer