USA: Westin Hotels & Resorts Salutes the Early Rising Running Community

In celebration of Global Running Day, Westin Hotels & Resorts (www.Westin.com), part of Marriott International, today announced an addition to the brand’s game-changing Gear Lending program, which offers guests access to New Balance® shoes and workout apparel during their stay for only $5.00 USD or the local currency equivalent. For the month of June, reflective wristbands and light-up sneaker clips will be included in the Gear Lending offering, allowing guests to pack light, stay fit, and now, rise earlier.

“Travelers today are over-scheduled and always-on; in response, we are seeing people realign their priorities to put their well-being first,” said Brian Povinelli, SVP and Global Brand Leader, Westin Hotels & Resorts. “Whether at home or on the road, often the only time guests have for themselves is the morning. Fueled by our guests’ passion for running and the brand’s promise to empower travelers to move well, we hope this extension to our Gear Lending program will inspire travelers to rise early and own their morning on Global Running Day and beyond.”

Global Study Sees a Surge in Travelers Sweating Before Sunrise

With less time and more disruptors on the road, 3 in 4 people have trouble maintaining their wellness routine while traveling: sleeping less and exercising less with increased stress levels, even when on vacation. In response, guests around the globe are increasingly getting up before the sun to own their morning through well-being and regaining control of their routines on the road.

A global study conducted in partnership with StudyLogic revealed that almost 40% of global respondents are most in control of their wellness routine between 4:00 a.m. and 10:00 a.m. Surprisingly, nearly 25% of respondents specified that they are most in control between 4:00 a.m. and 6:00 a.m. And many of those wellness routines include running: 45% of global respondents intend to run while traveling.

“As someone who travels throughout the world bringing to life the brand’s renowned running program, I have never met a guest who wakes up early to run and regrets it,” said Chris Heuisler, National RunWESTIN™ Concierge. “There is magic in the early morning hours that fosters a sense of comradery, broadens your perspective and reframes your day. With a strong commitment to the running community, we are delighted to shine a new light on running for travelers and support an event that has quickly become a global phenomenon celebrated around the world.”

Rise & Shine: Westin Hotels & Resorts Celebrate Global Running Day around the World

Today the brand boasts nearly 200 Run Concierges globally, who host group runs for guests and encourage runners of all levels to grab a runWESTIN™ map and explore their destination. Whether it is millennials, who view fitness activities to be more social than competitive; business travelers who are shifting their preference from country clubs to running clubs; or even honeymooners, who are increasingly running together as a way to decompress, disconnect and be a tourist at the same time; Westin continues to evolve its offerings to support the running community.

To celebrate Global Running Day, Westin hotels around the world will host empowering runs enlisting guests and associates to rise early and own their morning. Equipped with the brand’s new reflective gear, Run Concierges will lead runners through the scenic routes of cities, along beachfronts and amid rural landscapes to experience sunrise through Westin’s well-being lens.

In “the City that Never Sleeps,” guests and locals will hit the pavement before Manhattan wakes up with a run beginning at The Westin New York at Times Square, along the scenic Westside Highway and culminating with a fresh and refueling breakfast downtown. In Mexico, the newly built Westin Cozumel has partnered with New Balance Ambassador and Olympic Medalist Ismael Hernandez to lead an inspiring morning run along the coastal beach town; while in Germany, The Westin Hamburg has partnered with Mourad Bekakcha, the fastest runner in the region, to run and train with travelers along the waterfront of the famed port city.

In Cairo, The Westin Cairo Golf Resort and Spa, Katameya Dunes will leverage their partnership with CairoRunners and a team of local fitness gurus and running enthusiasts for an energizing run that will end in a traditional Sohour. While in Cape Town, The Westin Cape Town will celebrate the joys of running with a promise to give back to the community through a partnership with a local charity foundation.

Many Westin hotels around the world will join the celebration in markets including: Austin, Beijing, Boston, Costa Rica, Vancouver and Jakarta among others.

Brand Campaign Challenges Travelers: “Will You Get Up, or Will You Rise?”

This initiative follows on the heels of the brand’s launch of its new multi-million-dollar campaign, Let’s Rise, which takes on the disruptions, distractions and unpredictability of travel while empowering travelers to embrace well-being as a way to regain control of their routines and be their best while on the road.

Because morning is the first and best opportunity to take control of the day ahead, the campaign uses morning light as a consistent creative device to speak to the potential that the morning holds. Overall, the campaign calls consumers to answer a simple question, “Will you get up, or will you rise?” The Let’s Rise mantra will continue to serve as an anchor for the wellness programs and partnerships that roll out for guests and associates throughout the year.

Lara Dutta Joins As Well-being Brand Advocate For Westin Hotels & Resorts

Lara Dutta

Westin Hotels & Resorts has announced its partnership with wellness expert and ex Miss Universe Lara Dutta as the newest Asia Pacific Westin well-being brand advocate.

Westin Hotels & Resorts has announced its partnership with wellness expert and ex Miss Universe Lara Dutta as the newest Asia Pacific Westin well-being brand advocate. The partnership continues the momentum of The Westin Well-Being Movement, a US$15 million brand-wide campaign launched last year designed to enhance the well-being of guests and associates around the world.

In her role as a well-being brand advocate, Dutta will share her holistic lifestyle tips of restoring calm and balance at home or on the road with guests and associates; and how despite her hectic schedules, she is able to maintain a balance of work and life. She will also create content and share her wellness and fitness choices on social media channels in order to reach a wider audience of guests and associates around the world.

Lara Dutta said, “I am delighted to be a part of the Westin Well –Being Movement. I have always believed in a holistic approach to wellness; what one eats, what exercise regimen one follows and how one counters stress. The key to wellness is balance and positive thinking. I have benefited from this in my profession and personal life. Through this association, I look forward to sharing my own knowledge and experience with others.”

As a former Miss Universe as well as in her current role as a film actor, Lara Dutta has become a wellness inspiration to many. She has been practicing yoga for over 12 years and has also launched her Prenatal Yoga CD, helping pregnant women and young mothers to adopt a balanced and stress-free lifestyle. Her proactive approach to wellbeing suitably aligns with Westin brand’s six pillars of wellness: sleep well, eat well, move well, feel well, work well and play well. Westin Hotels & Resorts has been an industry innovator with a history of firsts in the wellness space, and partnering Lara as the first well-being brand advocate in India reinforces the Westin brand’s continued push to deliver wellness on the road.

Vincent Ong, senior brand director, brand management, Starwood Hotels & Resorts Asia Pacific said, “We are thrilled to have Lara Dutta on board as Asia Pacific’s newest Well-Being Brand Advocate for Westin. What makes Lara’s association with the well-being movement relevant is her holistic approach to life as well as her enthusiasm for healthy living throughout her career from Miss Universe to a working mother. We see this partnership with Lara as yet another innovative way the Westin Well-Being Movement transcends to our guests and associates; inspiring them to lead a healthier life.”