KENYA: Kenya Tourism Board Launches TV Series To Boost Destination In West Africa

Kenya Tourism Board has partnered with Nigeria based Wakanow to launch a programme featuring the country in a bid to create awareness in the region. The programme dubbed The Destination Africa Series, was launched on Tuesday at the Akwaaba Exhibition in Lagos, Nigeria.

The 30 minute programme will be aired on MNET channels – Africa Magic, Ebony Life and MNET. One minute vignettes will also air on Super Sport magazine programs and repeated over a period of three years to maximize viewer-ship.

The series, which will mainly feature the product offering in Nairobi and Mombasa, is part of a partnership KTB has with Wakanow, a Nigeria based online travel company with presence in Ghana, UAE, US and London.

The content was collated after a filming session done in partnership between Kenya Airways, KTB, the Ebony Travel Channel and Wakanow. “Nigeria is a key market for Kenya boasting a lot of potential. It is one of the fastest growing markets in Africa and we are certain that this strategic partnership will play an even bigger role in growing the country’s visitors from the region,” said KTB’s Managing Director Muriithi Ndegwa.

In the period January to September 2015 arrivals from Nigeria stood at 6,255 compared to 5,765 the prior year. Ghana recorded a slight increase from 2,608 to 2,838 in the first six months of 2014 compared to same period last year. “This initiative is one of the many initiatives we are taking to diversify our markets and grow tourist numbers,” said Mr. Ndegwa.

The partnership saw 350 Wakanow staff from Accra, Ibadan, Port Harcourt, Lagos and Abuja and UAE, trained on the destination. The staff will be certified as Magical Kenya specialists in a bid to increase awareness of the Kenyan product offering to the trade across the region and boost numbers.

Kenya will be represented at the launch by Kenya’s High Commissioner to Nigeria Ambassador Amolo and KTB Ag. Director of marketing, Jacinta Nzioka.