Friday 13 May 2016

Alaska, Japan Airlines to Launch Partnership

Alaska Airlines and Japan Airlines (JAL) have announced plans to ink a codeshare agreement and a frequent flier partnership, scheduled to take effect on June 29, pending government approval.

From the U.S. West Coast, JAL flies nonstop between Tokyo and Los Angeles, San Francisco, San Diego, Vancouver, B.C. and between Los Angeles and Osaka. JAL also offers an extensive network within Japan and throughout Asia.

“JAL is a great addition to Alaska’s line-up of high-quality global partners, giving our Mileage Plan members more ways to earn and redeem miles for travel from the West Coast to Japan and beyond,” said Andrew Harrison, Alaska’s executive vice president and chief commercial officer.

With Alaska Airlines’ operations across California, Oregon, and Washington, JAL customers will now have more flight options and access to new cities, including Seattle and Portland. According to Hideki Oshima, JAL executive officer, international relations and alliances, the new partnership would allow JAL “to strengthen its presence throughout the Pacific Northwest.”

This new codeshare agreement brings Alaska Airlines further closer to American Airlines, which has a Joint Venture with Japan Airlines, and it would be the sixth codeshare agreement subscribed with a oneworld carrier (Alaska already codeshares with LAN, QANTAS, American Airlines, British Airways and Cathay Pacific).

Interestingly, the codeshare also pushed Alaska Airlines away from Delta Air Lines, which has had a heated battle in Seattle for the dominance of the market. The Atlanta-based carrier claims that it has built up presence in Seattle because Alaska was unable to deliver such feed to Delta’s Asian routes.

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