Europe Hotels Record Positive Results

The European hotel industry recorded positive April 2016 results in the three key performance metrics when reported in euro constant currency, according to data from STR.

Compared with April 2015, Europe reported a 3.5% increase in occupancy to 71.4%, a 3.8% rise in average daily rate to EUR109.54 and a 7.4% lift in revenue per available room to EUR78.20.

Germany posted a 9.8% rise in occupancy to 73.9% as well as double-digit increases in ADR (+14.4% to EUR107.98) and RevPAR (+25.6% to EUR79.84). The country hosted a number of events during the month, including BAUMA (11-17 April), world trade fair for construction machinery, in Munich.

According to STR analysts, Germany’s hotel industry is typically events driven, but the country also is becoming a more popular tourist destination. All three of Germany’s key performance indicators reached record-highs for April.

Israel saw a 3.4% increase in occupancy to 71.2%, but a 3.5% drop in ADR to ILS910.15 kept RevPAR relatively flat (-0.1% to ILS648.15). Supply growth (+0.8%) in the country remained below 1.0% for the second consecutive month.

The Netherlands reported increases across the three key performance metrics: occupancy (+1.1% to 78.4%), ADR (+7.5% to EUR122.76) and RevPAR (+8.7% to EUR96.24). At the market level, demand has grown 9.2% year to date in The Hague.

Poland experienced double-digit growth in occupancy (+14.6% to 77.2%) and RevPAR (+23.2% to PLN208.62). ADR in the country was up 7.5% to PLN270.40. The country received a boost from the Poznań Motor Show (31 March-3 April) and the International Trade Fair Installations Equipment (25-28 April), also hosted in Poznań. Wroclaw also reported strong performance as the European Capital of Culture 2016.