The BTA announced in New York recently that it has inked a three-year deal with Rihanna to “exclusively promote” Barbados as a tourist destination through advertising campaigns, promotional appearances and the social media.
“In the hearts of every Barbadian, Rihanna is known as the girl down the road, but to the world she has become a musical sensation and social phenomenon,” said Barbados Minister of Tourism Richard Sealy.
“She is a great source of national pride to Barbados, and we are thrilled to enter into this formal partnership to promote Barbados as a leading tourist destination,” he added.
Rihanna said she has joined forces with the BTA because she wants people to experience the “spirit and warmth” of her fellow Barbadians.
“Barbados is a place like no other, and one of the reasons for this is the spirit and national pride of our people,” she said in a statement.
“I want each and every visitor to this beautiful island to experience what makes this destination different from all others and that is the spirit and warmth of my fellow Barbadians,” she added.
In addition to promoting Barbados worldwide, the 23-year-old singer will kick off her duties by bringing her “Loud” tour to her hometown of Bridgetown, the Barbados capital, in Aug. 5.
She will also promote travel to the island from Brazil during her appearance on tour in September.
“We are proud to announce that musical sensation and social phenomenon Rihanna has partnered with the Barbados Tourism Authority as an exclusive promotional partner for three years,” the BTA said.
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