Friday, 30 September 2016

Peru Superfoods At Expoalimentaria 2016

Peru Natura, a space fully dedicated to natural products —also known as ‘superfoods’— was inaugurated on Wednesday within the framework of Expoalimentaria 2016 food fair.

The event saw the presence of Ministers Eduardo Ferreyros (Foreign Trade and Tourism), Jose Manuel Hernandez (Agriculture and Irrigation) and Bruno Giuffra (Production).

"The event constitutes the main platform for promotion of products derived from Peruvian biodiversity under environmental, social and economic sustainability principles," Peru’s Exports and Tourism Promotion Board (PromPeru) announced.

Taking place on September 28-30, products promoted at the fair rely on natural, organic, fair trade seals.

On this occasion, Superfoods are in the spotlight. They get such name from nutritional values that turn them into more beneficial for health.

Demand has been increasing worldwide given consumers’ interest in safeguarding their well-being.

Thus, uña de gato (cat’s claw), cañihua, carobs, dragon’s blood, copaiba oil, among others are offered to attendees.

40 Peruvian companies present their products to potential buyers from world’s five continents: Germany, Canada, USA, France, Italy and Japan. All of them are interested in quinoa, maca, sancha inchi, aguaymanto (Inca berry), lucuma (eggfruit), amaranth and chestnuts.

Likewise, novelty products —such as pre-cooked quinoa and organic vegetables— will be on display.

This way, added-value exports are expected to increase, thus contributing to the sustainable development of Peru’s rural areas.

On this edition, small and medium producers gather to ease their entry into international markets featuring competitive products and added value.
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