Time Hotels, a UAE-based hospitality company and hotel operator, plans to open 10 new properties across the Middle East by Q4 2018.
The properties, which will be unveiled at ATM in Dubai World Trade Centre (April 24-27), will see the growth and launch of existing and new brands to key territories in the region, with the company set to extend its footprint to Ajman and Fujairah in the UAE, followed by Saudi Arabia and Qatar, before the end of Q4 2018.
The new additions will join Time Hotels’ existing portfolio of seven properties between Dubai and Sharjah, taking the tally to 17 properties in the Middle East.
Mohamed Awadalla, CEO Time Hotels, said: “Our current pipeline of hotels and residences meet the demands of multiple markets by offering a high-quality stay across all our brand portfolio.”
Plans are in place to take the Time Residence brand to Fujairah, with the launch of the Platinum Time Residence later this year, allowing Time Hotels to position itself strategically in the emirate’s expanding hospitality market.
Awadalla said: “Since launching the Time Residence brand, we have seen demand for quality and value from the residential apartments, supported with facilities, which have added value across the region. Business travellers often look for a home-from-home environment and leisure visitors, especially families, look for less formal hotel accommodation.”
In Dubai, three new hotels will open: Time Asma Hotel, Time Express Hotel Al Jaddaf, and Time Royal Hotel & Spa, the firm’s first five-star UAE property, located in Healthcare City and designed to meet the needs of healthcare tourists. The property boasts 277 rooms and is in close proximity to the popular Wafi City Mall shopping and leisure complex. Facilities include a signature spa featuring temperature-controlled pools, a gym with rehabilitation equipment and a juice bar. The hotel will also have 20, fully adapted, disabled-friendly rooms.
Time’s international openings in Doha, Riyadh, Jeddah and Qurayyat demonstrate the brand’s strength and popularity in markets outside of the UAE.
The Time Beach Villas Resort, Jeddah, is a luxury contemporary property on the upper west side of the city, and Time’s first resort in the kingdom. It will comprise 61 units with detailed Arabic architecture encompassing a full reflection of authentic Gulf design.
Located close to the beach, and 20 minutes’ drive from Jeddah International Airport and city centre, the midrange resort will offer fitness and leisure facilities, high-speed wi-fi, LED televisions in all rooms and concierge and business services.
The resort will be joined by a 137-key four-star Yasma by Time Hotels and Resorts in Qurayyat, and Yasma by TIME Express Hotels, Riyadh. A debut for the Express brand in the kingdom, this hotel will comprise 105 rooms, catering to convenience and budget minded guests.
In Qatar, Time Rako Hotel will open in the third quarter of 2017, in the Al Wakra area of Doha. The 102-key property will mark Time Hotels’ debut in Qatar and the hotel will be positioned to compete in Doha’s fast-paced F&B landscape, with three restaurants and a rooftop lounge bar.
The hotel will target both leisure and business travellers, with high-speed wi-fi and business and concierge services available to all guests.
Awadalla continued: “It has been a busy year for Time Hotels with a raft of properties announced with several of them due to come online within the next 12 months. We have been very strategic with our openings by identifying and assessing the demand within the market and implementing the most suitable brand from the TIME portfolio to best match consumer demand.
We’re excited by the prospects this year brings and look forward to adding further to our portfolio.”
Time Hotels and Resorts is the Corporate Social Responsibility partner at this year’s Arabian Travel Market, in Dubai World Trade Centre (April 24-17) and will also be exhibiting on stand HC1220.