Tuesday, 2 May 2017

CHINA: Star-rated Hotels Enjoy 54.4 billion Yuan In Last Quater Of 2016

The 10,157 star-rated hotels in China reported operating revenues totaling RMB 54.43 billion in the fourth quarter of 2016, according to the China National Tourism Administration (CNTA).

Catering revenue was RMB 23.09 billion, accounting for 42.42% of the operating revenues, while guest room revenue was RMB 24.49 billion, equivalent to 44.99% of the total revenues.

Of the 10,157 audited star-rated hotels, 72 one-star hotels netted a total of RMB 31 million in operating revenue; 1,972 two-star hotels posted RMB 2.154 billion; 4,937 three-star hotels registered RMB 12.963 billion; 2,367 four-star hotels reported RMB 18.649 billion; and 809 five-star hotels grossed RMB 20.637 billion.

The star-rated hotels reported ADR (average daily rate) at RMB 341.13 per room night and average occupancy rate of 56.6% during the period. RevPAR (revenue per available room) was RMB 193.07 per room night and the revenue per guestroom for the quarter was RMB 36,084.20.

BTG Hotels, a state-controlled hotel group headquartered in Beijing, announced that its operating revenue in the first three months of 2017 was RMB 1.913 billion, 437.35% more than the same period of 2016.

Total profits rose 210.79% to RMB 102 million. Net profit attributable to parent company was RMB 34.81 million, a 395.55% increase from a year ago.

Homeinns Hotel, a consolidated unit of BTG Hotels, contributed RMB 1.55 billion, or 81.02% of BTG’s total operating revenue in the period.

BTG Hotels has 3,403 hotels and 371,279 guestrooms as of March 31, 2017.

Shanghai-based GreenTree Inns, an economy hotel management company, has entered into a strategic partnership with domestic counterpart Yibon Hotels Group. GreenTree has also tied up with an undisclosed overseas private equity company to invest RMB 150 million in Yibon’s funding round.

GreenTree was founded in 2004 and has nowis managing more than 2,800 hotels in 400-plus Chinese cities. Yibon was inaugurated in 2010 and has nearly 500 budget hotels in more than 80 cities in the country.

The ITB China Startup Award recognizes companies that have turned dreams and ideas into viable business solutions with great market potential.

Short-listed innovators from startup companies which launched their products within the last three years will demonstrate their innovative solutions to the jury comprising experienced industry professionals.

In their eight-minute pitch, the innovators have to explain how their product will impact the future of the travel industry. The pitch will take place on May 11 from 3:20 pm to 4:50 pm in the Conference Center. Afterwards the jury will determine the winner of the first ITB China Startup Award during a ceremony.

Winning the award includes a nine sqm basic shell scheme booth worth more than 4,000 USD at ITB China 2018 to showcase their product.

The jury consists of the following four members of experienced industry professionals: Philip Wolf, Phocuswright (Patronage), Gang Chen, Group Senior Vice President, Ctrip, Jay You, Yuantai Investment Partners Evergreen Fund Partner and Le Yu, Managing Director, Ping An Ventures.

They have selected the following six nominees for the Startup Award 2017:

MySmark is a customer experience platform that provides research and digital marketing tools for online travel and commerce. Research means collecting data using different touchpoints with survey tools and templates to profile consumers-brands-destinations.

Digital marketing tools can transfer research into personalized dynamic content and recommendation in the form of: advertising campaigns, dynamic landing pages, email marketing campaigns and customer experience personalization. MySmark tools are based on unique IP and 2 patents pending in multiple jurisdictions across Europe, US, Asia.

Go with Tommy, a handy and lovely audio guide mobile App tailored for Chinese overseas travelers. It has been ranking as top 3 in the travel translation category on Apple App Store.

Golf Voyager represents a revolution in the way that people book their golf vacations. The client can book all facets of their golf package at best price in real time with instant confirmation. Combining booking.com, rentalcars.com, live tee times and coach hire companies – golf voyager will build intelligent itineraries.

Golf Voyager provides the tools to the industry to make their offers to the customer like they have been trying to do for the past 100 years. Golf Voyager also supply widgets to the golf course, hotels, tourist boards and 3rd party websites giving the product endless channels of distribution.

Moti Travel, a leading one-stop service provider of industrial tour in China, develops platforms to enable new forms of interactions between manufacturers and consumers, also provides unique educational tour products to the tourism market. Moti Travel transforms unused spaces of factories to tourist attractions, also designs and provides ‘Fun in Factories’ programs for educational groups and family groups.

NuanYou aims to solve the main pain points for Chinese tourists going abroad like “cannot read, cannot understand, cannot find” based on technology innovation. Equipped with NuanYou integrated marketing & mobile payment solutions, overseas merchants will own better chances to grasp more business and provide quality service to Chinese travellers. Our vision is to Make FITs Enjoy Local Lifestyle.

TripCreator is an award-winning trip planning solution which serves as a white label solution for travel agencies, OTA’s and airlines. The solution enables in-house sales people to create and suggest a full and final itinerary for their customers in a matter of minutes.

Their customers can modify and complete their itinerary, then book everything in a single checkout. Online their customers can create a completely personalized itinerary in seconds from scratch. This includes locating and arranging accommodation, transportation, tours and activities and points of interests.

ITB China will take place from May 10-12, 2017 at the Shanghai World Expo Exhibition and Conference Center. The event, an international offshoot of one of Messe Berlin’s most successful trade fairs, will take place annually and focus on the Chinese travel industry. Its co-organiser is TravelDaily China, a leading online news portal and organiser of travel industry conferences in Asia’s largest country.