The average european tourist plans trips less than a year in advance and searches and books tour packages via the internet, without using intermediaries.
A study by the Costa Rican Tourism Institute to identify best prospects found that "generally Europeans decide on their holiday destination less than a year in advance and in most cases organize their trips independently i.e., without using intermediaries. It was also found that the most used methods of finding information include recommendations from friends, search engines and online travel agencies and websites promoting the destinations.
Among the key factors considered when deciding on where to go on holiday are the climate, cost of travel, security, tourist attractions and experience offered by the site.
Among the kinds of experiences sought on holiday trips are visits to coastal towns, visits to cultural sites, enjoying traditional food, visiting natural areas and protected reserves. According to these studies, the top reasons for considering Costa Rica as a vacation destination are its attractions and tourist activities, climate and good comments."
Viajes El Corte Ingles will be selling tourism products in El Salvador in its sales network in Spain and carrying out a promotional campaign from March 15 to October 31.
The agreement aims to increase the number of Spanish tourists visiting the country, which in 2015 was around 20,000. The promotion will be done through the marketing channels of the agency and will be reinforced by a campaign that will run until October 31, 2015.
The programe of Viajes El Corte Ingles for El Salvador will kick off with flights operated by Iberia -on Mondays, Tuesdays, Thursdays and Saturdays-, which will stop in Guatemala. However, no agreements with other airlines have been ruled out depending on future demand.
Viajes El Corte Ingles has its own program of trips to El Salvador, 9 days, and with a combined program including El Salvador and Honduras. it also sells products for this destination run by other tour operators .
Using the Pura Vida Wellness concept, Costa Rica intends to take advantage of a global market valued at $563 billion, with tourists whose average spending exceeds 130% of global average tourist spending.
The aim of the Costa Rican Institute is to develop this segment, which has great market potential, in order to diversify and consolidate the country's tourism supply. Global wellness tourism grew by 11% between 2013 and 2015, according to data from Global Wellness Tourism Economy.
From a statement issued by the Costa Rican Tourism Institute:
The Costa Rican Tourism Institute (ICT), launched the Country Strategy Pura Vida Wellness, with the objective of positioning Costa Rica as a well-being destination with Tico branding.
Mauricio Ventura, Minister of Tourism explained that the development of this new product is part of a strategy for diversification and consolidation of tourism, with the aim of incorporating the products with the greatest potential such as wellness tourism, which from 2013 to 2015 grew by 10.6%, according to the Global Wellness Tourism Economy.
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Showing posts with label Costa Rican Tourism Institute. Show all posts
Showing posts with label Costa Rican Tourism Institute. Show all posts
Tuesday, 13 June 2017
COSTA RICA: Costa Rica Tourism Souring Upwards
Foreign exchange earnings from tourism exceeded $2.8 billion, an increase of 9% compared to 2014, according to figures presented by the Costa Rican Tourism Institute (ICT).
In 2015 the number of tourists who entered the country grew by 5.5% compared to 2014, while global growth in the same period was 4.4%.
The number of tourists from the United States, the country from which the most number of people came to Costa Rica, grew by 8%, going from 997,262 travelers in 2014 to 1,077,044 in 2015, according to data from the institution.
Visitor arrivals from Europe rose by 6.1%, with a noteworthy 20% increase in the number of tourists coming from the UK. The influx of tourists from South America increased by 13%, particularly from Brazil and Argentina.
A plan is underway to boost medical hydrology in the north of the country, taking advantage of the tourist infrastructure and natural conditions in the area.
Entrepreneurs from San Carlos, in the northern part of the country, plan to form partnerships "with the medical community and businesses in order to build medical centers and train professionals in the health industry, said Lorena Herrera, businesswoman and team president", reported Elfinancierocr.com.
Data from the Costa Rican Tourism Institute (ICT) has revealed that 25% of the tourists coming to Costa Rica visit the area. "This type of tourism has been growing as people recognize the benefits of thermal waters," said Gabriela Moreira spokeswoman for Baldi Hot Springs resort.
Meanwhile, Rodolfo Lizano, leader of Macroprocess Planning and ICT Development, said that he was not aware of the initiative and that the concept of thermal tourism or medical hydrology is not within any of the categories of reasons for travel taken into account by the World Trade Organization (WTO).
From a press release by the National Chamber of Tourism of Costa Rica (CANATUR):
The European region represents one of the main markets for attracting tourists to Costa Rica, which, according to figures from the Costa Rican Tourism Institute (ICT), received 284,996 visitors from Europe, which means about 12% of total reported income in 2012.
The Old Continent represents a potential market because it generates the highest outbound traffic, ie, citizens engaged in tourism outside their country of origin.
According to figures from the World Tourism Organization (UNWTO), 53% of those who traveled around the world were from Europe, likewise, five of the top ten countries reporting the most expenditure in international tourism are in the European zone (Germany, the United Kingdom, Russia, France and Italy).
In 2015 the number of tourists who entered the country grew by 5.5% compared to 2014, while global growth in the same period was 4.4%.
The number of tourists from the United States, the country from which the most number of people came to Costa Rica, grew by 8%, going from 997,262 travelers in 2014 to 1,077,044 in 2015, according to data from the institution.
Visitor arrivals from Europe rose by 6.1%, with a noteworthy 20% increase in the number of tourists coming from the UK. The influx of tourists from South America increased by 13%, particularly from Brazil and Argentina.
A plan is underway to boost medical hydrology in the north of the country, taking advantage of the tourist infrastructure and natural conditions in the area.
Entrepreneurs from San Carlos, in the northern part of the country, plan to form partnerships "with the medical community and businesses in order to build medical centers and train professionals in the health industry, said Lorena Herrera, businesswoman and team president", reported Elfinancierocr.com.
Data from the Costa Rican Tourism Institute (ICT) has revealed that 25% of the tourists coming to Costa Rica visit the area. "This type of tourism has been growing as people recognize the benefits of thermal waters," said Gabriela Moreira spokeswoman for Baldi Hot Springs resort.
Meanwhile, Rodolfo Lizano, leader of Macroprocess Planning and ICT Development, said that he was not aware of the initiative and that the concept of thermal tourism or medical hydrology is not within any of the categories of reasons for travel taken into account by the World Trade Organization (WTO).
From a press release by the National Chamber of Tourism of Costa Rica (CANATUR):
The European region represents one of the main markets for attracting tourists to Costa Rica, which, according to figures from the Costa Rican Tourism Institute (ICT), received 284,996 visitors from Europe, which means about 12% of total reported income in 2012.
The Old Continent represents a potential market because it generates the highest outbound traffic, ie, citizens engaged in tourism outside their country of origin.
According to figures from the World Tourism Organization (UNWTO), 53% of those who traveled around the world were from Europe, likewise, five of the top ten countries reporting the most expenditure in international tourism are in the European zone (Germany, the United Kingdom, Russia, France and Italy).
Tuesday, 16 May 2017
COSTA RICA: Expecting More Italian Tourists
A statement from the Costa Rican Tourism Institute says that in order to improve conditions of the connections between Madrid and the Italian cities of Rome and Milan, the airline Iberia will be taking the following measures:
"... Improving the connections of flights from Rome and Milan with Madrid-San José, so that the transit of these passengers through Terminal 4 of Adolfo Suarez Barajas Airport is more agile.
Iberia will study the movement of flights from Rome and Milan that connect SJO to the 4S building, when operations allow, so that transit is more comfortable for passengers.
"... Optimize flight schedules from Rome and Milan that connect with Madrid-San Jose, so that the time scale is also shorter (between 80-90 minutes in each direction) and more comfortable for tourists coming from these destinations."
Mauricio Ventura, Minister of Tourism in Costa Rica, stressed that the ICT has been working intensely to attract airlines that connect with the main markets that emit tourists. In 2016 alone Costa Rica received 24,173 Italians, 7.7% more than in 2015.
"Our positioning in this market is of great relevance, in 2016 more than 430 thousand people from Europe came to the country through all ports, this new Iberia option will allow greater visitation to our country, which allows us to further dynamize Tourism," Ventura said.
The airline Edelweiss has announced that it will be operating twice weekly direct flights between Zurich and Juan Santamaria International Airport starting from May 9, 2017.
From November 2 Air France will be operating two flights per week between the French capital and the international airport of San Jose, Costa Rica.
The flights will be operated on Wednesdays and Saturdays, with flight AF340 departing Paris Charles De Gaulle airport at 13:45 and arriving in Costa Rica at 18:10 the same day. Flight AF431 will leave Juan Santamaria Airport at 20:40 and arrive in Paris at 13:50 the next day.
As of June 2, the Spanish airline will begin operating a sixth weekly flight and one month after that a seventh will be added.
The airline is to increases the number of seats available to 2000 per week on its Madrid-Panama City route.
"Ernesto Orillac, Deputy Administrator of the Panama Tourism Authority (ATP), expressed optimism over the expansion of air services.
The Tourism Minister informed they are having talks with two companies, and they could announce good news next year.
Currently, there are few flights between the country and the European Continent (Iberia operates a daily frequency, and Condor two per week). According to the tourism authority, this is limiting the growth of the industry.
"... Improving the connections of flights from Rome and Milan with Madrid-San José, so that the transit of these passengers through Terminal 4 of Adolfo Suarez Barajas Airport is more agile.
Iberia will study the movement of flights from Rome and Milan that connect SJO to the 4S building, when operations allow, so that transit is more comfortable for passengers.
"... Optimize flight schedules from Rome and Milan that connect with Madrid-San Jose, so that the time scale is also shorter (between 80-90 minutes in each direction) and more comfortable for tourists coming from these destinations."
Mauricio Ventura, Minister of Tourism in Costa Rica, stressed that the ICT has been working intensely to attract airlines that connect with the main markets that emit tourists. In 2016 alone Costa Rica received 24,173 Italians, 7.7% more than in 2015.
"Our positioning in this market is of great relevance, in 2016 more than 430 thousand people from Europe came to the country through all ports, this new Iberia option will allow greater visitation to our country, which allows us to further dynamize Tourism," Ventura said.
The airline Edelweiss has announced that it will be operating twice weekly direct flights between Zurich and Juan Santamaria International Airport starting from May 9, 2017.
From November 2 Air France will be operating two flights per week between the French capital and the international airport of San Jose, Costa Rica.
The flights will be operated on Wednesdays and Saturdays, with flight AF340 departing Paris Charles De Gaulle airport at 13:45 and arriving in Costa Rica at 18:10 the same day. Flight AF431 will leave Juan Santamaria Airport at 20:40 and arrive in Paris at 13:50 the next day.
As of June 2, the Spanish airline will begin operating a sixth weekly flight and one month after that a seventh will be added.
The airline is to increases the number of seats available to 2000 per week on its Madrid-Panama City route.
"Ernesto Orillac, Deputy Administrator of the Panama Tourism Authority (ATP), expressed optimism over the expansion of air services.
The Tourism Minister informed they are having talks with two companies, and they could announce good news next year.
Currently, there are few flights between the country and the European Continent (Iberia operates a daily frequency, and Condor two per week). According to the tourism authority, this is limiting the growth of the industry.
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