Bahrain will receive 15 new hotels, valued at $10 billion, by 2020, according to a statement from the Bahrain Economic Development Board (EDB) on Wednesday.
Brands like The One&Only, Fairmont, The Address, and Wyndham are set to mark their entry in to the Gulf country over the course of the next three years.
These hotels will add to Bahrain’s existing portfolio of over 190 hotels and resorts. This includes 18 five star hotels and 48 four star hotels. In total, the country’s hotels currently offer a capacity of 16,500 rooms.
In a separate statement, Khalid Al Rumaihi, Chief Executive of the EDB, said the new hotels were expected “to increase hotel capacity by around 4,000 rooms in the country by 2020 and fill gaps in the market.”
“These developments will both help to meet rising demand and attract new visitors to the kingdom. Bahrain showed strong growth in tourist numbers in 2016, witnessing a 6 per cent increase in the number of tourist arrivals,” he added.
Bahrain received 12.2 million people in 2016, and in 2015, the kingdom’s tourism sector accounted for 6 per cent of the total GDP, contributing revenues of $1.9 billion to its economy.
The country’s tourism market is predicted to grow at a compound annual growth rate (CAGR) of 4.8 per cent.
Following Marriott International’s announcement that they would be opening 15 new luxury properties across the region, the company’s president for the Middle East and Africa said on Wednesday that despite some oversupply concerns, he sees huge opportunity in the market.
“Whilst some of the Middle Eastern markets appear to be oversupplied, the fact of the matter is the ratio of branded rooms to population is exceptionally small,” Alex Kyriakidis, President and Managing Director of Marriott International, Middle East & Africa, said.
Kyriakidis said that Marriott would add 60,000 rooms across the region between now and 2022.
The majority of these, he said, would be located in the UAE, Saudi Arabia, and Egypt.
Regarding Saudi Arabia, Kyriakidis said “there is a pent-up demand for travel”, adding that “you have religious tourism, which has an exponential growth trajectory with the Muslim population growing around the world, in addition to domestic travel.”
“The kingdom is a huge focus for us, particularly the holy cities,” he said.
Marriott currently operates 11 hotels across the kingdom, which has a population of 31 million people, including two Ritz-Carlton properties.
In the UAE, Kyriakidis sees Marriott International diversifying its business away from the “upper upscale” brands such as Marriott, Le Meridien, Sheraton, and Westin.
“We see lots of opportunity in the select segment of the market, to compliment the upper upscale and luxury, and make Dubai more affordable, particularly for families to visit,” he said.
The select segment is a term Marriott International uses to describe its midscale offering, including brands such as Courtyard Hotels, Four Points, and Aloft Hotels.
Kyriakidis added that the intention was to “diversify our product within the UAE.”
For Egypt, the senior official noted that travel to the country had been “marred by safety and security concerns.”
Nevertheless, he said that the company is seeing “a significant uptake in travel to the country now by virtue of the fact that its currency is not dollar pegged.”
In November 2016, Egypt devalued its currency by 48 per cent in an attempt to end its economic crisis, which Kyriakidis said had “made their country considerably more affordable for tourism” and in turn stimulated “demand from around the Arab world.”
Turning his eye to the UAE’s capital, he conceded that “we’re in a tough time right now because of the oil price,” but said that Abu Dhabi is “beginning to rethink its strategy about how to generate economic activity, and clearly leisure and tourism is at the heart of that.”
“We are thinking strategically about the capital,” Kyriakidis added.
Even as the hotels market in the Middle East and globally is seeing a strong shift from luxury to mid-range, the InterContinental Hotels Group (IHG) has not stopped expanding in the luxury segment of the market, although it is still strongly focused on the midscale side of the business.
The hotels group, largely known by its Holiday Inn, InterContinental and Crowne Plaza brands, is looking to bring its boutique lifestyle luxury brand, Kimpton Hotels & Restaurants, to the region.
This time it would be a unique offering in the luxury end of the market, says Pascal Gauvin, IHG’s Chief Operating Officer for India, Middle East and Africa.
“It’s an American brand. We are now starting to export it outside of America. We would love to start with Dubai in this region,” he told Gulf News in an interview.
IHG bought the brand in 2014, and started to take the Kimpton brand outside of the US only in January this year.
It has signed for a property each in Amsterdam, which is about to open sometime this year, and Paris, Gauvin said.
“We only want to do the big capitals for this band. And of course, for this region, we want to start with most probably Dubai and then take it to all the other big cities in the region.”
Asked if Dubai would see a signing for Kimpton sometime this year, Gauvin said: “I can’t tell you when we are going to sign one in Dubai. It depends on the investors’ appetite.”
He was quick to add that IHG has already in discussions with investors to bring the brand to this market.
“We are talking to some investors already. The ones that we have started seeing are really keen on exploring possibility with the brand. People who are interested are the ones who already know the brand from the US, and they are very glad that we have started exporting the brand,” Gauvin said.
Contrary to belief by some that the luxury end of the segment might be reaching a saturation point in a market such as Dubai and the overall region, Gauvin said he was optimistic about the growth in this segment.
“Luxury will always be luxury, because by DNA, this is where this region started and so we will remain quite strong in the luxury [segment] … but maybe a different luxury than what we see today. It’s more boutique lifestyle luxury more than the large brand luxury,” he said.
IHG has another lifestyle brand, Hotel Indigo, which caters to the upper scale of the market, and reflects the neighbourhood around, as Gauvin puts it.
“But Kimpton is the other way — it’s more inward thinking. So we want to cocoon them [the guests] inside the hotel. Restaurants here will play a very important part,” he said.
Hotel Indigo, meanwhile, is under construction in two markets in the region — in Dubai and Riyadh. “IHG is planning to bring new brands to this region,” Gauvin said.
IHG has 79 existing hotels in the Middle East with 26 in the pipeline. “In three to five years, they will all be open. And that’s 47 per cent growth,” Gauvin said.
“There is a diversification taking place in the market. And that’s why we are bringing in a lot of midscale brands such as the Holiday Inn, to Dubai in particular, but in the region in general,” Gauvin said. “We were an emerging market for many years, and it’s maturing [now], especially the UAE, specifically Dubai. So it’s really time to focus on our midscale brands.”
He added that IHG would continue to expand its InterContinental and Crowne Plaza brands.
A surge in Airbnb-driven short-term bookings eating into Dubai’s hotel industry margins? Not likely as there is enough space to accommodate all of the demand — and not necessarily competing — from the various guest categories, according to findings by the consultancy PwC.
“It’s the Generation Z that is so taken up with a “shared economy”,” said Martin Berlin, Middle East Partner and Global Deals Real Estate Leader at PwC. “This is the audience that will find a stay with an Airbnb app most appealing; but this is effectively creating a user base in cities where they didn’t exist before or wasn’t fully developed.”
PwC has issued its Megatrends report on the hospitality sector, where it defines the user groups the hospitality industry should be planning for — the “silver generation”, the millennials and Generation Z. And each group has their marked preferences on where they want to make a room booking and how they want to make it.
Until now, the millennials and the Genz Z born after 2000 were clubbed together under the impression that their tastes bore close resemblances and with little differentiation. But the PwC report prefers to see some subtle differences between them.
“Although there is limited knowledge about the travel preferences of the Gen Z tourist, it is predicted that due to higher access to information and higher education levels, this travel segment will bring forth a new age of innovation within the travel and tourism industry,” the report states. While Gen Z would prefer non-traditional hotel concepts such as Airbnb, the millennials — more so those further up on their career paths — are “partial to smaller boutique brands and shared economy structures such as Airbnb”.
But the region’s hotel industry will still have a fight when it comes to retaining their hold on the business traveller. There are options opening up via short to longer term staying options offered by non-hotels for a corporate guest.
The PwC report reckons as much. “The hotel industry’s prized possession — the business traveller — is soon to be targeted by Airbnb,” it states. “Hoteliers need to take strong proactive action to retain business travellers and attract customers across all ages and demographics.
“This would require adapting their services to become more consumer-centric in order to create unique guest experiences. Hoteliers also need to invest in creating strong identities for smaller lifestyle chains rather than larger cookie-cutter brands. It is important for the hotel industry to be proactive rather than reactive when it comes to locking horns with this disrupter.”
Dubai’s developers are changing tack, with a horses-for-courses policy rather than keep committing to hotels either too heavy with luxury trappings or a bare-bones budget option. Damac has now introduced investment options on hotel apartments overlooking its Trump golf course, with prices starting from Dh395,000.
Meraas, the Dubai Government owned master-developer introduced four concepts in one go as part of its drive into developing a hospitality presence.
According to Berlin, “Dubai will still be a top attraction for the “silver” tourist, and with their preference for longer term stay options. The laws on short-stay homes have already been passed in Dubai and it’s just a matter of time before other Gulf cities come with their own versions to govern this category. It will only mean further growth opportunities.”
Even on how marketing campaigns should approach them, Gen Z are overtly dependent on connectivity while millennials want to know more — and are not immune to influence by — social media.
For Middle East hoteliers, there are lessons on marketing tactics they will need to imbibe. “The shift from the intermediaries to the influencers is one of the largest marketing shifts the travel and tourism industry has foreseen,” the report notes.
“The Gen Z and the millennial tourists are no longer swayed by travel brochures but are most likely to make decisions based on social media influence. Therefore, it is imperative for players in the travel and tourism industry to increase the importance of social media platforms in their marketing strategies.”
Showing posts with label Religious Tourism. Show all posts
Showing posts with label Religious Tourism. Show all posts
Thursday, 27 April 2017
Sunday, 28 February 2016
INDIA; Pakistani Envoy For Liberal Visa Regime For Religious Tourism
Pakistan would like a liberalised visa regime with India to facilitate pilgrimages across the border and boost religious tourism, according to Abdul Basit, Pakistan's High Commissioner to India.
"We would like to see our visa regime liberalised in the context of religious tourism so that people can visit easily and freely from both sides," Basit said here today.
The Pakistani envoy was speaking at the launch of a book "Lost Heritage: The Sikh Legacy in Pakistan" by Singapore-based author Amardeep Singh.
According to Basit, religious tourism is scheduled to be one of the major talking points once the two countries resume dialogue, in an attempt to enable more Indians to travel to the neighbouring country for pilgrimage.
"There have been many proposals as to how to facilitate more Sikh pilgrims going to Pakistan and in this context I can tell you that recently the two governments agreed that they will have religious tourism as one of the main subjects of the dialogue process.
"So, we hope as and when our dialogue resumes, religious tourism will become an important subject of our discussions.
The two sides will be able to take concrete steps towards promoting religious tourism because there is deep mutual desire to facilitate religious tourism," he said.
Referring to several failed attempts towards having a "corridor" for easier travel of citizens across the border, the Ambassador said it could materialise only if the two countries "stick together and work together".
"Unfortunately for decades now, we have been reflecting on this but so far we have not been able to move ahead into implementing the proposal of having a corridor," he said.
Urging for support from India, he said, "I can assure you that our incumbent government under the leadership of Prime Minister Nawaz Sharif is very much committed towards doing this. Now it takes two to tango."
The book "Lost Heritage: The Sikh Legacy in Pakistan" chronicles the author's month-long travel in Pakistan and gives an insight into the Sikh heritage in the neighbouring country between the 15th and the 21st centuries.
Disagreeing with the author over the "lost" heritage, Basit said the Pakistan government takes minorities "very seriously" and has been preserving their heritage.
"Although they form 2-3 per cent of our total population, they are an important part of our national mosaic. And, there is simply no reason we can dispense with our minorities.
"We are proud that all minorities including Sikhs are contributing immensely to our national development. We share this heritage and we take great pride in it. So, there is no question that Pakistan should do anything that would be against the interest of the minorities," he said.
The Pakistani envoy said his government had formed a separate ministry for minorities and given them quota in government and educational institutions.
He said the Hindu population in Pakistan had gone up from 1.3 per cent to 1.6 per cent since Partition.
"Out of the 23 per cent of the Hindu population in Pakistan, more than 21 per cent were in the then East Pakistan and not West Pakistan. So, today you will be surprised to know that Hindu minority in Pakistan has actually increased from 1.3 to 1.6 per cent contrary to what the general opinion of the facts are," he said.
"We would like to see our visa regime liberalised in the context of religious tourism so that people can visit easily and freely from both sides," Basit said here today.
The Pakistani envoy was speaking at the launch of a book "Lost Heritage: The Sikh Legacy in Pakistan" by Singapore-based author Amardeep Singh.
According to Basit, religious tourism is scheduled to be one of the major talking points once the two countries resume dialogue, in an attempt to enable more Indians to travel to the neighbouring country for pilgrimage.
"There have been many proposals as to how to facilitate more Sikh pilgrims going to Pakistan and in this context I can tell you that recently the two governments agreed that they will have religious tourism as one of the main subjects of the dialogue process.
"So, we hope as and when our dialogue resumes, religious tourism will become an important subject of our discussions.
The two sides will be able to take concrete steps towards promoting religious tourism because there is deep mutual desire to facilitate religious tourism," he said.
Referring to several failed attempts towards having a "corridor" for easier travel of citizens across the border, the Ambassador said it could materialise only if the two countries "stick together and work together".
"Unfortunately for decades now, we have been reflecting on this but so far we have not been able to move ahead into implementing the proposal of having a corridor," he said.
Urging for support from India, he said, "I can assure you that our incumbent government under the leadership of Prime Minister Nawaz Sharif is very much committed towards doing this. Now it takes two to tango."
The book "Lost Heritage: The Sikh Legacy in Pakistan" chronicles the author's month-long travel in Pakistan and gives an insight into the Sikh heritage in the neighbouring country between the 15th and the 21st centuries.
Disagreeing with the author over the "lost" heritage, Basit said the Pakistan government takes minorities "very seriously" and has been preserving their heritage.
"Although they form 2-3 per cent of our total population, they are an important part of our national mosaic. And, there is simply no reason we can dispense with our minorities.
"We are proud that all minorities including Sikhs are contributing immensely to our national development. We share this heritage and we take great pride in it. So, there is no question that Pakistan should do anything that would be against the interest of the minorities," he said.
The Pakistani envoy said his government had formed a separate ministry for minorities and given them quota in government and educational institutions.
He said the Hindu population in Pakistan had gone up from 1.3 per cent to 1.6 per cent since Partition.
"Out of the 23 per cent of the Hindu population in Pakistan, more than 21 per cent were in the then East Pakistan and not West Pakistan. So, today you will be surprised to know that Hindu minority in Pakistan has actually increased from 1.3 to 1.6 per cent contrary to what the general opinion of the facts are," he said.
Thursday, 3 December 2015
Spiritual Tourism Rapidly Gaining Popularity In Africa
Religious Tourism, also known as Pilgrimage, is one of the oldest forms of tourism and is an integral component of the tourism industry. Religious tourism is a journey made by a pilgrim or a group of pilgrims, who travels from place to place, usually journeying a long distance and to a sacred place as an act of devotion.
East Africa’s denominations and churches are growing by the day and pilgrimage’s potential has undeniably gained momentum. This can be observed in Rwanda and Kenya, two countries where religion and spirituality plays an important role.
Rwanda
Religious tourism where thousands of people visit holy sites for spiritual fulfillment is rapidly picking up in Rwanda. The country has therefore recognized the need to sustain tourism Infrastructures for Religious tourists and pilgrims.
Kibeho village:
The “land of a thousand hills” seeks to expand its tourism sector by promoting pilgrimage opportunities and in particular the apparitions witnessed in the Kibeho area of southern Rwanda.
On November 28, 1981 the first apparitions were reported from the little village of Kibeho, with teenagers talking of having seen the images of Mary, mother of Jesus, something that kept occurring time and again until 1989.
In particular the visions seen in August 1982 are on record for having given a preview of the gruesome events in 1994 and those affected at the time gave testimony of seeing rivers of blood and mutilated bodies, omens of the atrocities to come. The Catholic Church, through Bishop Misago of Gikongoro, sanctioned public devotion in August 1988 and formally declared the authenticity of the apparitions in June 2001.
The declaration made by the bishop of Gikongoro reads in part like this and will undoubtedly be featured in pamphlets, maps and on the promotional websites: “Kibeho become a place of pilgrimage and of spiritual encounter for all who seek Christ and who come there to pray, a fundamental centre of conversion, of reparation for the sins of the world and of reconciliation, a point of meeting for ‘all who were dispersed’, as for those who aspire to the values of compassion and fraternity without borders, a fundamental centre that recalls the Gospel of the Cross”.
In spite of the Vatican’s recognition, few outside Rwanda knew of these events until recently. However as word began to spread and attracted adherents and followers of Virgin Mary, from near and far, Christians began trooping in Kibeho to pay homage.
It is against this background that the Ministry of Trade and Industry in partnership with Nyaruguru District organized a 3 day Kibeho Fair which was officially opened on August 14th, 2013 on the eve of Ascension Day which is known to attract numbers of Pilgrims all over the world.
The Permanent Secretary reiterated the importance of the Kibeho Fair which was organized for the first time and promised that a second Fair will be organized and the Venue will be expanded to accommodate more businesses.
Today, the number of Pilgrims visiting the Kibeho Shrine is constantly growing with currently number of Pilgrims ranging from 25,000-30,000. The Shrine is visited three times in a year and a proposal to organize the Kibeho Fair along these dates is currently on the table.
By formally recognizing the area as a religious tourism destination, the country’s tourism industry allowed tour guides and local safari operators to include Kibeho in their itineraries when taking tourists to see the ”land of a thousand hills”.
Growing pilgrimage activities and infrastructure:
Moreover as religious tourism comprises a host of activities which include pilgrimages, missionary travel, faith-based tours, leisure or fellowship vocations; crusades, rallies and conventions as well as monastery visits Rwanda has potential to offer more than just the Kibeho’s visits.
Rwanda is indeed blessed to have “Kibeho”, where religious tourism can be developed, to give a great boost to the economy, but due to lack of sufficient awareness about this Holy place, coupled with lack of suitable accommodation available at Kibeho, the Shrine is yet to achieve its full potential.
The Private Sector will soon start building necessary infrastructure like hotels, and modern Expo Stands to accommodate the growing number of pilgrims and tourists in Kibeho Holy land.
Religious experiences:
Apart from Kibeho, Rwanda offers a rich religious history and culture, a perfect place for spiritual retreats. Visitors can enjoy guided tours of numerous churches in the country, some of them dating back to more than 100 years. Pilgrims can learn the history of the first missionaries and be delighted by traditional Rwandan church décor. Members of the community are always happy to provide a tour giving local insights into the development of the church, religion in Rwanda and the changes that have been witnessed.
Kenya
Kenya offers various possibilities for religious tourism, with numerous religious sites, spiritual activities and heart whelming experiences for Christians.
The Village of Mary Mother of God in Subukia:
Located in the Great Rift Valley Escarpment, the Village of Mary Mother of God in Subukia is one of Kenya’s major religious sites.
The shrine is owned by the Kenya Episcopal Conference and managed by a Catholic order, the Franciscan Friars. Although it is meant to be a shrine for Catholic pilgrims, the Village of Mary Mother of God receives many non-Catholics that come to deepen their religious beliefs as She is the Mother of all the baptized, not just of Catholics.
It was named the Village of Mary Mother of God in 1984 by Maurice Cardinal Otunga. Subukia, which is derived from the Maasai word isupuku, meaning higher grounds, is also a meeting place of two hemispheres, as the Equator runs through it.
At the foot of the hills housing the shrine is a small chapel, where both Catholic and non-Catholic worshippers confess their sins before proceeding up the hills. However, the walk up is not just another casual one. Along the way, there are 14 prayer stations, commonly known as ‘The Way of the Cross’. There are prayers to recite at each station to commemorate how Jesus carried the Cross before He was crucified.
Furthermore, the shrine is the source of a spring of cool waters believed to have healing powers. The spring started flowing in December 1991, and has never dried up. Many pilgrims carry containers to fetch the ‘holy’ water from the spring.
At the centre of the compound a new chapel is being constructed, designed in the shape of the crown of Mary the Mother of Jesus. Upon completion, the chapel is expected to host more than 4,500 worshippers.
“Nyaatha” beatification and pilgrimage tourism development:
Kenya is also successfully seeking to enhance pilgrimage tourism, especially with Italy following the discussion of possible twining of Anfo Province, the home to the late Sr. Irene Stefani “Nyaatha” and Nyeri County where she died and was beatified in May this year.The ceremony of beatification of Sr. Irene Stefani was done on 23rd May 2015 in Nyeri town and brought together thousands of pilgrims from across the world.
The Venerable Sr. Irene Stefani, in baptism Aurelia Jacoba Mercede, was born on the 22nd August 1891 at Anfo in Italy. She travelled to Kenya in 1915 where she worked as a nurse at British military hospitals during WW1. Following the war, she settled in Nyeri, where she became known as “Nyaatha”, meaning “mother of mercy” in the Kikuyu language, where she worked until she died in 1930 at the age of 39. She is praised for her love and compassion for people, especially the people of Kenya
The East African Affairs, Commerce and Tourism Cabinet Secretary recently expressed that “There shall be discussions with the County of Nyeri for the possibility of twining the two areas as a launching pad of pilgrimage tourism not only for the two countries but for other pilgrims across the globe”.
Anfo mayor praised Sister Irene’s work of mercy and compassion that have made her an icon in Kenya and Italy and pledged to work with Kenya in strengthening her legacy. Anfo is located in the beautiful Brescia Mountains with about 500 residents.
Christian Conventions and Community Development:
Other than sacred sites visits, Kenya is a preferred base for African Christian evangelism conventions in East Africa for western church leaders. Every year Kenya hosts many Christians from both the eastern world and western worlds since it is a country where you find the freedom of worship and the infrastructure to hold major and bigger church conventions. The Kenya’s Uhuru Park has been one of the favored places in Kenya to hold such conventions, it has hosted the Catholic popes in the years, and recently it hosted the legendary American black bishop, T.D Jakes and many more.
Western Christian Churches have been involved in the Community development projects in Kenya by providing poverty alleviation community projects. Many of these are self sustaining community development projects.
These include among others:
The building of Health centers and Educational institutions
The formation of Micro finance Organizations for financing micro businesses thus alleviating poverty.
Building of various churches and church institutions.
Building of HIV/ Aids Orphan children’s homes and schools.
Planting of Trees in Kenyan Rural Villages in order to create fire wood and encourage
Donation of school books, fees, uniforms, shoes, and sanitary pads to the Girl child.
Providing business opportunities to the less fortunate Communities.
Encouraging sports activities among the youth in order to make them engaged to avoid being swayed into malpractices such as taking drugs and involving into activities.
Other Spiritual Destinations In The World
Many of the world’s major religions began in the Middle East and spirituality is an important factor in the daily lives of everyone that lives here. Although religion has caused wars and conflicts in many instances in the region, most spiritual tourism here is far removed from these types of troubles. You’ll find everything from historic and ancient sites frequented by pilgrims to Red Sea resorts hosting yoga retreats.
Footsteps of Jesus, Israel
Many tour operators specialize in retracing the footsteps of Jesus Christ in Israel and take tourists to the major stops on the Jesus trail such as Jerusalem, Bethlehem, and the Church of the Nativity.
Mecca, Saudi Arabia
Inside mecca sits the holiest shrine in Islam, the Kaaba, a cupoidal building inside the al-Masjid al-Haram mosque, the Sacred Mosque, where the annual Hajj revolves around. Every muslim is expected to make a pilgrimage here sometime during their life.
Red Sea, Egypt
The posh Red Sea resorts are one of the best places to take a yoga class or spiritual retreat in the Middle East, especially if luxury is on your mind.
Rock-Hewn Churches, Ethiopia
The 11 monolithic cave churches hewn out of rock in the 13th Century in Lalibela are an important Christian pilgrimage site.
Istanbul, Turkey
Formerly called Byzantium and Constantinople and once the capital of the Roman and Ottoman empires, this bustling city straddling two continents is home to an astounding number of biblical sites, Muslim mosque, and many important religious artifacts that attract pilgrims from across the globe.
Atlantic Coast, Morocco
Yoga, detox, and luxury health retreats can be found at resorts up and down the Moroccan coastline. New age activities have been around since the 60’s when Hendrix and other free love rock starts were around.
Jerusalem, Israel
The old walled city of Jerusalem, a holy site of Judaism, Christianity and Islam, is dominated by historic sites such as the Dome of the Rock, Wailing Wall, and church of the Holy Sepulchre.
Muslim/Jewish/Christian Sites, Iran
The country is a hotspot for religious pilgrims and three major religions are featured heavily here. Numerous sites exist for separate tours of each.
Dead Sea, Jordan
When you’re finished with your yoga class and your mind is open try floating in the saltiest water on earth or go through a mud therapy session to further your peace.
Yoga and Safari, Tanzania
Who says a safari has to be all you do at the big game reserves. Numerous operators offer combination trips where you can do yoga at a nature lodge before and after looking for wildlife.
Spiritual Tourism is Rapidly Gaining Popularity in South Africa
Spiritual tourism in South Africa, however, is perhaps centred less upon a traveller’s religious beliefs than on a desire to seek out and to learn more of his or her roots. Nevertheless, in its own context, this type of journey could also be seen as a form of pilgrimage, but one in which the primary goal is to commune with one’s past, rather than with a deity.
Africa is ancient, as seen in its vast areas of desert and the erosion that, over millions of years, has worn many of its towering mountains till their peaks have become flattened like Cape Town’s iconic Table Mountain. Religious shrines are not the main destinations for spiritual tourism in South Africa, but instead the hills and the valleys that have preserved the bones and the artefacts that once belonged to the ancestors of all mankind.
One such destination is the Makgabeng Plateau. It lies in the shadow of the magnificent Blouberg Mountain Range and in the heart of Limpopo. The plateau is famed not just for its abundant wildlife and varied flora, but also for its rock art. Here the long-departed San and Khoikhoi tribes that once thrived in this area have left an indelible record of their lives and their customs in the ancient rock. More recently, the Northern Sotho people have added to the pictorial records that have become a magnet for spiritual tourism in South Africa.
In addition to the works left by the Bushman tribes who may have inhabited the areas for as much as 120 thousand years, the local Bahananwa people have left their own records. The most noticeable of these are white and yellow finger paintings that depict the capture and forced removal by rail of their chief by the ZAR government in 1894. These paintings are believed to be the first example of the use of art in southern Africa as the means for its indigenous peoples to express protest against their oppression. The Makgabeng Plateau is unique among spiritual tourism destinations in South Africa in that it is the only rock art location where the works of the San, the Khoikhoi and the Bahananwa peoples are to be found in a single site.
Whether to view these ancient records to experience the natural beauty of the plateau and mountain range or to marvel at the region’s wildlife, you will need a base from which to explore. At Makgabeng Farm Lodge, we offer the choice of luxury accommodation, fine dining and all the comforts of home, while our Rock Art Camp is perfect for lovers of nature and spiritual tourism in South Africa.
East Africa’s denominations and churches are growing by the day and pilgrimage’s potential has undeniably gained momentum. This can be observed in Rwanda and Kenya, two countries where religion and spirituality plays an important role.
Rwanda
Religious tourism where thousands of people visit holy sites for spiritual fulfillment is rapidly picking up in Rwanda. The country has therefore recognized the need to sustain tourism Infrastructures for Religious tourists and pilgrims.
Kibeho village:
The “land of a thousand hills” seeks to expand its tourism sector by promoting pilgrimage opportunities and in particular the apparitions witnessed in the Kibeho area of southern Rwanda.
On November 28, 1981 the first apparitions were reported from the little village of Kibeho, with teenagers talking of having seen the images of Mary, mother of Jesus, something that kept occurring time and again until 1989.
In particular the visions seen in August 1982 are on record for having given a preview of the gruesome events in 1994 and those affected at the time gave testimony of seeing rivers of blood and mutilated bodies, omens of the atrocities to come. The Catholic Church, through Bishop Misago of Gikongoro, sanctioned public devotion in August 1988 and formally declared the authenticity of the apparitions in June 2001.
The declaration made by the bishop of Gikongoro reads in part like this and will undoubtedly be featured in pamphlets, maps and on the promotional websites: “Kibeho become a place of pilgrimage and of spiritual encounter for all who seek Christ and who come there to pray, a fundamental centre of conversion, of reparation for the sins of the world and of reconciliation, a point of meeting for ‘all who were dispersed’, as for those who aspire to the values of compassion and fraternity without borders, a fundamental centre that recalls the Gospel of the Cross”.
In spite of the Vatican’s recognition, few outside Rwanda knew of these events until recently. However as word began to spread and attracted adherents and followers of Virgin Mary, from near and far, Christians began trooping in Kibeho to pay homage.
It is against this background that the Ministry of Trade and Industry in partnership with Nyaruguru District organized a 3 day Kibeho Fair which was officially opened on August 14th, 2013 on the eve of Ascension Day which is known to attract numbers of Pilgrims all over the world.
The Permanent Secretary reiterated the importance of the Kibeho Fair which was organized for the first time and promised that a second Fair will be organized and the Venue will be expanded to accommodate more businesses.
Today, the number of Pilgrims visiting the Kibeho Shrine is constantly growing with currently number of Pilgrims ranging from 25,000-30,000. The Shrine is visited three times in a year and a proposal to organize the Kibeho Fair along these dates is currently on the table.
By formally recognizing the area as a religious tourism destination, the country’s tourism industry allowed tour guides and local safari operators to include Kibeho in their itineraries when taking tourists to see the ”land of a thousand hills”.
Growing pilgrimage activities and infrastructure:
Moreover as religious tourism comprises a host of activities which include pilgrimages, missionary travel, faith-based tours, leisure or fellowship vocations; crusades, rallies and conventions as well as monastery visits Rwanda has potential to offer more than just the Kibeho’s visits.
Rwanda is indeed blessed to have “Kibeho”, where religious tourism can be developed, to give a great boost to the economy, but due to lack of sufficient awareness about this Holy place, coupled with lack of suitable accommodation available at Kibeho, the Shrine is yet to achieve its full potential.
The Private Sector will soon start building necessary infrastructure like hotels, and modern Expo Stands to accommodate the growing number of pilgrims and tourists in Kibeho Holy land.
Religious experiences:
Apart from Kibeho, Rwanda offers a rich religious history and culture, a perfect place for spiritual retreats. Visitors can enjoy guided tours of numerous churches in the country, some of them dating back to more than 100 years. Pilgrims can learn the history of the first missionaries and be delighted by traditional Rwandan church décor. Members of the community are always happy to provide a tour giving local insights into the development of the church, religion in Rwanda and the changes that have been witnessed.
Kenya
Kenya offers various possibilities for religious tourism, with numerous religious sites, spiritual activities and heart whelming experiences for Christians.
The Village of Mary Mother of God in Subukia:
Located in the Great Rift Valley Escarpment, the Village of Mary Mother of God in Subukia is one of Kenya’s major religious sites.
The shrine is owned by the Kenya Episcopal Conference and managed by a Catholic order, the Franciscan Friars. Although it is meant to be a shrine for Catholic pilgrims, the Village of Mary Mother of God receives many non-Catholics that come to deepen their religious beliefs as She is the Mother of all the baptized, not just of Catholics.
It was named the Village of Mary Mother of God in 1984 by Maurice Cardinal Otunga. Subukia, which is derived from the Maasai word isupuku, meaning higher grounds, is also a meeting place of two hemispheres, as the Equator runs through it.
At the foot of the hills housing the shrine is a small chapel, where both Catholic and non-Catholic worshippers confess their sins before proceeding up the hills. However, the walk up is not just another casual one. Along the way, there are 14 prayer stations, commonly known as ‘The Way of the Cross’. There are prayers to recite at each station to commemorate how Jesus carried the Cross before He was crucified.
Furthermore, the shrine is the source of a spring of cool waters believed to have healing powers. The spring started flowing in December 1991, and has never dried up. Many pilgrims carry containers to fetch the ‘holy’ water from the spring.
At the centre of the compound a new chapel is being constructed, designed in the shape of the crown of Mary the Mother of Jesus. Upon completion, the chapel is expected to host more than 4,500 worshippers.
“Nyaatha” beatification and pilgrimage tourism development:
Kenya is also successfully seeking to enhance pilgrimage tourism, especially with Italy following the discussion of possible twining of Anfo Province, the home to the late Sr. Irene Stefani “Nyaatha” and Nyeri County where she died and was beatified in May this year.The ceremony of beatification of Sr. Irene Stefani was done on 23rd May 2015 in Nyeri town and brought together thousands of pilgrims from across the world.
The Venerable Sr. Irene Stefani, in baptism Aurelia Jacoba Mercede, was born on the 22nd August 1891 at Anfo in Italy. She travelled to Kenya in 1915 where she worked as a nurse at British military hospitals during WW1. Following the war, she settled in Nyeri, where she became known as “Nyaatha”, meaning “mother of mercy” in the Kikuyu language, where she worked until she died in 1930 at the age of 39. She is praised for her love and compassion for people, especially the people of Kenya
The East African Affairs, Commerce and Tourism Cabinet Secretary recently expressed that “There shall be discussions with the County of Nyeri for the possibility of twining the two areas as a launching pad of pilgrimage tourism not only for the two countries but for other pilgrims across the globe”.
Anfo mayor praised Sister Irene’s work of mercy and compassion that have made her an icon in Kenya and Italy and pledged to work with Kenya in strengthening her legacy. Anfo is located in the beautiful Brescia Mountains with about 500 residents.
Christian Conventions and Community Development:
Other than sacred sites visits, Kenya is a preferred base for African Christian evangelism conventions in East Africa for western church leaders. Every year Kenya hosts many Christians from both the eastern world and western worlds since it is a country where you find the freedom of worship and the infrastructure to hold major and bigger church conventions. The Kenya’s Uhuru Park has been one of the favored places in Kenya to hold such conventions, it has hosted the Catholic popes in the years, and recently it hosted the legendary American black bishop, T.D Jakes and many more.
Western Christian Churches have been involved in the Community development projects in Kenya by providing poverty alleviation community projects. Many of these are self sustaining community development projects.
These include among others:
The building of Health centers and Educational institutions
The formation of Micro finance Organizations for financing micro businesses thus alleviating poverty.
Building of various churches and church institutions.
Building of HIV/ Aids Orphan children’s homes and schools.
Planting of Trees in Kenyan Rural Villages in order to create fire wood and encourage
Donation of school books, fees, uniforms, shoes, and sanitary pads to the Girl child.
Providing business opportunities to the less fortunate Communities.
Encouraging sports activities among the youth in order to make them engaged to avoid being swayed into malpractices such as taking drugs and involving into activities.
Other Spiritual Destinations In The World
Many of the world’s major religions began in the Middle East and spirituality is an important factor in the daily lives of everyone that lives here. Although religion has caused wars and conflicts in many instances in the region, most spiritual tourism here is far removed from these types of troubles. You’ll find everything from historic and ancient sites frequented by pilgrims to Red Sea resorts hosting yoga retreats.
Footsteps of Jesus, Israel
Many tour operators specialize in retracing the footsteps of Jesus Christ in Israel and take tourists to the major stops on the Jesus trail such as Jerusalem, Bethlehem, and the Church of the Nativity.
Mecca, Saudi Arabia
Inside mecca sits the holiest shrine in Islam, the Kaaba, a cupoidal building inside the al-Masjid al-Haram mosque, the Sacred Mosque, where the annual Hajj revolves around. Every muslim is expected to make a pilgrimage here sometime during their life.
Red Sea, Egypt
The posh Red Sea resorts are one of the best places to take a yoga class or spiritual retreat in the Middle East, especially if luxury is on your mind.
Rock-Hewn Churches, Ethiopia
The 11 monolithic cave churches hewn out of rock in the 13th Century in Lalibela are an important Christian pilgrimage site.
Istanbul, Turkey
Formerly called Byzantium and Constantinople and once the capital of the Roman and Ottoman empires, this bustling city straddling two continents is home to an astounding number of biblical sites, Muslim mosque, and many important religious artifacts that attract pilgrims from across the globe.
Atlantic Coast, Morocco
Yoga, detox, and luxury health retreats can be found at resorts up and down the Moroccan coastline. New age activities have been around since the 60’s when Hendrix and other free love rock starts were around.
Jerusalem, Israel
The old walled city of Jerusalem, a holy site of Judaism, Christianity and Islam, is dominated by historic sites such as the Dome of the Rock, Wailing Wall, and church of the Holy Sepulchre.
Muslim/Jewish/Christian Sites, Iran
The country is a hotspot for religious pilgrims and three major religions are featured heavily here. Numerous sites exist for separate tours of each.
Dead Sea, Jordan
When you’re finished with your yoga class and your mind is open try floating in the saltiest water on earth or go through a mud therapy session to further your peace.
Yoga and Safari, Tanzania
Who says a safari has to be all you do at the big game reserves. Numerous operators offer combination trips where you can do yoga at a nature lodge before and after looking for wildlife.
Spiritual Tourism is Rapidly Gaining Popularity in South Africa
Spiritual tourism in South Africa, however, is perhaps centred less upon a traveller’s religious beliefs than on a desire to seek out and to learn more of his or her roots. Nevertheless, in its own context, this type of journey could also be seen as a form of pilgrimage, but one in which the primary goal is to commune with one’s past, rather than with a deity.
Africa is ancient, as seen in its vast areas of desert and the erosion that, over millions of years, has worn many of its towering mountains till their peaks have become flattened like Cape Town’s iconic Table Mountain. Religious shrines are not the main destinations for spiritual tourism in South Africa, but instead the hills and the valleys that have preserved the bones and the artefacts that once belonged to the ancestors of all mankind.
One such destination is the Makgabeng Plateau. It lies in the shadow of the magnificent Blouberg Mountain Range and in the heart of Limpopo. The plateau is famed not just for its abundant wildlife and varied flora, but also for its rock art. Here the long-departed San and Khoikhoi tribes that once thrived in this area have left an indelible record of their lives and their customs in the ancient rock. More recently, the Northern Sotho people have added to the pictorial records that have become a magnet for spiritual tourism in South Africa.
In addition to the works left by the Bushman tribes who may have inhabited the areas for as much as 120 thousand years, the local Bahananwa people have left their own records. The most noticeable of these are white and yellow finger paintings that depict the capture and forced removal by rail of their chief by the ZAR government in 1894. These paintings are believed to be the first example of the use of art in southern Africa as the means for its indigenous peoples to express protest against their oppression. The Makgabeng Plateau is unique among spiritual tourism destinations in South Africa in that it is the only rock art location where the works of the San, the Khoikhoi and the Bahananwa peoples are to be found in a single site.
Whether to view these ancient records to experience the natural beauty of the plateau and mountain range or to marvel at the region’s wildlife, you will need a base from which to explore. At Makgabeng Farm Lodge, we offer the choice of luxury accommodation, fine dining and all the comforts of home, while our Rock Art Camp is perfect for lovers of nature and spiritual tourism in South Africa.
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