UAE: Rixos Premium Dubai Is Now Open To The Public

The Rixos Premium Dubai, the third property by Rixos Hotels in the UAE, opened its doors to guests on June 24, 2017.

After initially confirming a May opening, the property opened in time for the Eid Al-Fitr holidays.

The 35-storey property offers 414 rooms and suites, along with a private beach, and nine restaurants and bars. Out of these, three venues are already opening: Turkish concept Turquoise; Crystal Lounge; and Azure Beach which offers a pool, beach and outdoor lounge facilities. Other dining venues are due to open soon.

It also hosts 10 meeting venues with a seating capacity of 12-150 guests and a Diamond Ballroom which can cater for up to 700 guests.

The hotel includes a fitness centre, RixGym, with floor-to-ceiling views of the Arabian Gulf, as well as Natureland spa known for its signature Turkish Hammam.

"This is an excellent time to expand Rixos Hotels portfolio in Dubai as the market continues to experience radical growth while establishing itself further as one of the world’s premier leisure and business destinations," said Rixos Hotels chairman and founder Fettah Tamince.

Rixos Hotels will add another two properties to its portfolio by 2018: Abu Dhabi and the Maldives.

Rixos Premium Dubai is situated at the heart of Dubai’s popular urban destination, Jumeirah Beach Residence (JBR).

The 35-storey beach hotel overlooks the world’s largest Ferris Wheel, The Dubai Eye, and is within close proximity to popular shopping and nightlife destinations such as The Walk, Dubai Marina Mall, Mall of the Emirates and the city’s buzzing highway, Sheikh Zayed Road.

The impeccable crystal design of the tower is an architectural landmark transforming the cityscape of JBR.

Set out closest to the shoreline, Rixos Premium Dubai features a private beach as well as a variety of trendy dining choices and state of the art conference and banquet venues.

What’s more, they offer guests the pleasure of luxury shopping at concept retail stores such as Rodeo Drive, Via Rodeo and Ocean Drive.

Accomodation

With its 414 spacious rooms and suites, Rixos Premium Dubai is the city's premier urban lifestyle resort o­ffering tech-savvy facilities with a fusion of contemporary design features for the modern traveller looking for the luxuries of upscale living.

Enjoy mesmerizing floor-to-ceiling views of the picturesque horizon over the Arabian Gulf or the glittering skyline of Dubai’s skyscrapers while staying with us.

Dining

They have hand-picked a selection of innovative and gastronomic food & beverage concepts designed to create unrivaled experiences and unforgettable moments.

The hotel features 8 trendy restaurants and bars to choose from with gastronomic influences from around the globe.

Meetings

Rixos Premium Dubai opens up new doors of sophisticated banquets and events offering a choice of 10 spacious conference and banquet venues with a seating capacity of 10 – 150 guests and an additional ballroom which can comfortably cater to a large-scale event of up to 700 guests.

All these venues have been carefully designed with the fast-paced business entrepreneurs in mind and are fitted with ultra-modern, tech-savvy audio-visual equipment.

Spa & Wellness

A wellness program can never be complete without a spa retreat and the signature Ottoman hammam at Natureland Spa is set to revitalize guests through authentic Turkish rituals.

Travel through a journey of deep cleansing, rigorous exfoliation, detoxification and purification leaving your body with increased circulation, a healthier immune system, completely relaxed and nourished beautiful skin.

Using acupressure massage, our therapists are trained in a technique built upon the therapeutic usage of applying pressure to acupuncture meridian points.

By clearing blockages in these meridians, we can improve blood circulation, promote healing, and increase metabolism to remove toxins in our body.

Personal fitness is equally a part of the urban lifestyle and our state-of-the-art fitness center by Technogym with floor-to-ceiling views of the azure Arabian Gulf is set to complement all your routine goals.

RIXGYM FITNESS CENTRE

Their fully equipped state of the art fitness centre offers weight machine, free weights, bicycles, treadmills and elliptical trainers with stunning unobstructed views of the Gulf.

Activities

Sky & Sea Adventures Dubai along with Reef Diving Centre have joined hands in bringing adrenaline-charged watersport and leisure activities for guests staying with us.

The range of activities offered are designed as much for adventure seekers as they are to family fun and those seeking exploration and discovery.

UAE: Ras Al Khaimah Beach Resorts Offer Untapped Development Opportunities

Ras Al Khaimah offers untapped development opportunities for the mid-market hotel segment, especially in simple yet efficiently designed resorts with modern amenities and meeting facilities or large-scale, family friendly resorts, according to a May 2017 study by Colliers International Hotels division.

The study's conclusions also state that development potential in the emirate also exists for wellness resorts, branded serviced residences within resort properties, eco-friendly destinations as well as new food and beverage product offerings.

The driving factors supporting the study's conclusions include the emirate's ease of accessibility, the authorities' focus on the tourism industry, its stable leisure market demand and solid year-on-year hospitality market performance and growth.

The study showed that Ras Al Khaimah beach resorts, in particular, have shown a higher profit conversion when compared to other similar regional markets.

For instance, when zeroing in on a comparison of profit conversions among resorts in Ras Al Khaimah's Al Marjan Island versus resorts in Dubai's The Palm Jumeirah and Abu Dhabi's Saadiyat Island, Al Marjan showed a 40% profit conversion whilst both The Palm and Saadiyat registered lower profitability at 33%.

In addition, growth in overall hotel market performance in the emirate is driven by beach resorts, which have the ability to command higher ADRs higher due to large concentration of internationally branded five-star supply.

According to the study, in 2016, beach resorts in the emirate recorded nearly 10% increase in occupancy rates reaching 71% and a 13% increase in visitor arrivals to beach resorts, capturing 82% of total visitors to Ras Al Khaimah.

Because of this, the study indicated, hotel RevPAR performance in the emirate has withstood the increase in overall supply and changes in source markets.

The study added that, even though the emirate currently lacks the international presence of Dubai and Abu Dhabi, Ras Al Khaimah, given its more affordable land prices, actually offers a similar or even more attractive return on investment for hotel owners, investors and developers.