USA: Tourism Department Launches New TV Spots

The state Department of Tourism is launching a new ad campaign to try to draw more Wisconsin visitors.

The two new television commercials, introduced Monday at the Governor's Conference on Tourism, in Baraboo, highlight what the department calls "two authentic experiences...supper clubs as well as family and pet travel."

The ads can be seen at the departments' TravelWisconsin.com website.

"Investing in our tourism industry is great for Wisconsin and for our taxpayers," Gov. Scott Walker said, in a statement. "Last year, the advertising campaigns developed by Tourism reached hundreds of thousands of people and we saw more visitors to our state, which resulted in higher tax revenue."

The conference attracts innkeepers, restaurateurs, local tourism officials, attraction operators, state agency officials, tourism educators, and other representatives of the hospitality industry.