UAE-based luxury hotel operator and developer, Jannah Hotels and Resorts, has announced a new luxury mixed-use development on Al Khan Lagoon, Ras Al Khor, in Sharjah city.
According to the hotel group, the 57 storey property will include a high-end shopping mall, office space, hotel apartments and a new luxury hotel and spa to be called Jannah Al Khan Hotel & Spa.
Announced during Arabian Travel Market, the high-rise development will be the group’s first Sharjah property and is expected to be the tallest building in the city, opening in 2020.
The Jannah Al Khan Hotel & Spa will offer a host of world-class facilities, including a spa, state-of-the-art health club, indoor and outdoor swimming pools, park, children’s playground, plus numerous cafes and restaurants.
According to the developer, the hotel will also boast the largest royal suite in Sharjah, complete with a private pool, terrace with a private dining area, kitchen and large living areas. The hotel will have its own helipad.
Sharjah currently has a number of high profile new hotels and resorts under development, including a new US$100 million (AED 367m) art and culture themed 5-star luxury beachfront hotel and resort; and the US$32.8 million (AED 120.6m) five-star Al Khan Village Resort being developed by Omran Properties.
Meanwhile, Al Bait Hotel, a new 5-star hotel being built by Sharjah Investment and Development Authority (Shurooq) in the Heart of Sharjah heritage area, is expected to open later this year.
The emirate is seeing growth across all hotel segments with a 200-room Novotel adjacent to Sharjah Expo, a Pullman Sharjah hotel, a Sheraton Four Points hotel and a Starwoood’s Aloft boutique hotel, all under development. Earlier this month, Hilton announced plans to open the 250-room DoubleTree by Hilton Sharjah Waterfront Hotel & Suites in 2020, located opposite to Sharjah’s Al Majaz Waterfront in the centre of the city.
Sharjah has become increasingly popular with overseas visitors with Sharjah International Airport handling 11 million passengers during 2016.
Hilton has signed a management agreement with Sharjah’s Al Marwan Group to open the emirate’s debut DoubleTree by Hilton property opposite Al Majaz Waterfront in the centre of the city.
The US$43 million (AED 158m) development will be called the DoubleTree by Hilton Sharjah Waterfront Hotel & Suites and will offer 254 suites and serviced apartments.
The new hotel, which is expected to open in 2020, will be Hilton’s second property in the emirate after the Hilton Sharjah on the nearby Corniche Road.
Sharjah offers visitors more than 100 hotels and hotel apartment properties and occupancy rates recently beat regional averages, growing by 5.5 percent during January compared to the same month in 2016 (according to global analyst STR).
Some of the leading hotel groups in the world operate properties in Sharjah, including Carlson Rezidor Hotel Group, GHM, Louvre Hotels Group, Premier Inn Hotels, Rotana Hotels and Resorts, Sheraton Hotels and Resorts, and Wyndham Worldwide
Sharjah currently has a variety of of new hotels and resorts under development, including the construction of a new US$100 million (AED 367m) art and culture themed 5-star luxury beachfront hotel and resort; a 4-star, 200 room Novotel located adjacent to Sharjah Expo; a 4-star Sheraton Four Points hotel; and an Aloft boutique hotel.
In addition, Al Bait Hotel, a new 5-star hotel being built by Sharjah Investment and Development Authority (Shurooq) in the Heart of Sharjah, is expected to open later in 2017.
The new DoubleTree by Hilton Sharjah Waterfront Hotel & Suites will be built in a prime location opposite one of the city’s most popular tourism and leisure destinations, Al Majaz Waterfront.
The area is one of the Sharjah city’s busiest tourism locations and boasts a wide range of activities, from a splash park and mini golf course for families to quality dining, retail outlets and fountain displays.
Sharjah has become increasingly popular with overseas visitors with Sharjah International Airport handling 11 million passengers during 2016.
A number of large scale leisure and tourism developments are also underway including the restoration of Heart of Sharjah heritage area, a mixed-use development on Maryam Island and the upcoming five-star Al Khan Village Resort.
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Showing posts with label Al Bait Hotel. Show all posts
Showing posts with label Al Bait Hotel. Show all posts
Sunday, 30 April 2017
UAE: Mleiha Desert Resort is First Five-star Desert Resort
Sharjah Investment and Development Authority (Shurooq) has grabbed the headlines once again at the Arabian Travel Market (ATM 2017), with the announcement of its “Mleiha Desert Resort”, first five-star desert resort at the heart of Mleiha, and news that it has signed a Memorandum of Understanding with “Al Wanis”, Qatari tourism company established in Sharjah, to develop the AED 60 million (US$ 16.4m) project.
As part of its unceasing efforts to mark Sharjah as one of the region’s premier tourism destinations and attract maximum overseas investment, Shurooq will be the local partner with “Al Wanis”.
Mleiha Desert Resort will offer a range full hotel services, restaurants, cafés, a health club, swimming pool and many other hospitality facilities associated with a world-class resort.
The new luxury hospitality project encompasses a total area space of 300,000 sqm, of which the “Mleiha Desert Resort” and all its unique facilities, features and unique hospitality services and experiences will encompass a total area space of 60,000 sqm.
The resort will include 45 exclusively designed vacation villas, modelled on classical desert marquees, each with the luxury of its own decking and private swimming pool.
The “Royal Suite”, which is one four living options at the resort, encompasses a space of 167 sqm, and includes two uniquely designed rooms and a private swimming pool.
Additional options include the “King Suite”, expected to encompass a total space of 155 sqm, “Junior Suite”, encompassing a total space of 90 sqm and the “Standard Suite” which offers a unique living on a total space of 85 sqm.
While being entirely detached, with privacy guaranteed, there is still a sense of community, enhanced by a central communal area, fashioned in the same canopy style, where guests can meet and distinguished enjoy hotel services together, as well as a memorable “Sahara”-themed living experience.
Replicating an authentic canvas covering, the awning feature provides the perfect shade to enjoy the tranquility and serenity of the resort, blending in seamlessly with the environment of sublime nature and Arabic heritage.
The new resort, situated at the heart of the Mleiha Archaeological and Eco-Tourism Project on a natural landscape between the area’s bespoke dunes and the famous Fossil Rock, is scheduled for completion towards the end of 2019.
Unveiling details of the luxurious Mleiha Desert Resort at an ATM press conference, HE Marwan Bin Jassim Al Sarkal, CEO, Shurooq, described the move as a major boost to Sharjah’s ambitious eco-tourism projects, which are set to appeal to a global audience.
Al Sarkal said: “We aim to increase the reach and expand the scope of the emirate’s tourism sector and this new partnership is a highly significant indicator that we are having that impact.
Shurooq has always had a solid and reliable commitment to its partners and the entrepreneurs who have invested in Sharjah and the success they have enjoyed is mirrored in our tourism ventures.”
He added: “The new resort has marked a new milestone in our development efforts for the Mleiha Archaeological and Eco-tourism project, since we’ve announced the area’s multiple investment opportunities for hotel and commercial operators many years ago.
Our goals are not simply to encourage investment, but to sustain it. We inform, guide and advise potential partners and provide them with reliable, accurate information to help them make the right investment decisions.
Sharjah increasingly becomes the right decision.”
The number of hotel guests in Sharjah is growing at an annual rate of 13%, while hotel revenues are up by 12.3%. Revenues are expected to reach $187 million (AED 687 million) by the end of this year, and by the end of 2019, that figure is predicted to reach $226 million (AED 830 million).
Four and five-star hotels accounted of 70% of revenues last year, which suggests the majority of investments will focus on those two categories.
Abdulaziz Al Amadi, Board Member of “Al Wanis” tourism company, who co-signed the MoU with Al Sarkal, said: “Sharjah is an extremely attractive business proposition for Arab investors and Qatar is an established partner in many existing ventures.
The Mleiha Desert Resort at the Mleiha Archaeological and Eco-tourism project is a unique opportunity that combines the luxury of a world-class destination with the history and heritage that is so important to all countries around the region, particularly those in the GCC.
“It is the perfect fit for our company as we look at not just the ambition and the potential but the activity that is taking place. It is a great incentive to look at the possibility of cooperating on other projects.
Sharjah’s commitment to developing its tourism sector is time, money and effort well spent.”
The signing ceremony took place at a press conference on the second day of ATM 2017, which runs until April 27 at Dubai World Trade Centre.
Commenting on its participation at ATM 2017, Ahmed Obeid Al Qaseer, COO of Shurooq, said: “This also provides the chance for us to highlight some of the other unique projects in our stunning portfolio of hospitality projects, such as Al Bait Hotel, which is being developed within in the Heart of Sharjah, the Kingfisher Lodge in Kalba, Fossil Rock Lodge within Mleiha and Al Badayer Desert Camp.”
The Arabian Travel Market attracts thousands of visitors and tourism stakeholders, professionals and experts from different countries to debate developments in the global tourism industry and discuss the possibility of forging strategic partnerships with their counterparts.
The B2B event is an ideal platform for worldwide industry leaders to promote leisure, business, medical, family and shopping tourism in their countries. ATM 2017 is expected to receive an overwhelming increase from the 28,000 visitors who attended from 86 countries last year, along with 2,800 exhibitors.
Shurooq was established in 2009 with the aim of achieving social, cultural, environmental and economic development on the basis of Sharjah’s distinct Arab and Islamic identity.
It is focused on encouraging investment by adopting the best international standards in providing quality services that help attract investors from across the region and around the world.
Shurooq’s key mission is to provide facilities and incentives to help overcome obstacles facing investment activities in the emirate, evaluate investment-related infrastructure projects, and lay down the necessary plans to complete such projects.
As part of its unceasing efforts to mark Sharjah as one of the region’s premier tourism destinations and attract maximum overseas investment, Shurooq will be the local partner with “Al Wanis”.
Mleiha Desert Resort will offer a range full hotel services, restaurants, cafés, a health club, swimming pool and many other hospitality facilities associated with a world-class resort.
The new luxury hospitality project encompasses a total area space of 300,000 sqm, of which the “Mleiha Desert Resort” and all its unique facilities, features and unique hospitality services and experiences will encompass a total area space of 60,000 sqm.
The resort will include 45 exclusively designed vacation villas, modelled on classical desert marquees, each with the luxury of its own decking and private swimming pool.
The “Royal Suite”, which is one four living options at the resort, encompasses a space of 167 sqm, and includes two uniquely designed rooms and a private swimming pool.
Additional options include the “King Suite”, expected to encompass a total space of 155 sqm, “Junior Suite”, encompassing a total space of 90 sqm and the “Standard Suite” which offers a unique living on a total space of 85 sqm.
While being entirely detached, with privacy guaranteed, there is still a sense of community, enhanced by a central communal area, fashioned in the same canopy style, where guests can meet and distinguished enjoy hotel services together, as well as a memorable “Sahara”-themed living experience.
Replicating an authentic canvas covering, the awning feature provides the perfect shade to enjoy the tranquility and serenity of the resort, blending in seamlessly with the environment of sublime nature and Arabic heritage.
The new resort, situated at the heart of the Mleiha Archaeological and Eco-Tourism Project on a natural landscape between the area’s bespoke dunes and the famous Fossil Rock, is scheduled for completion towards the end of 2019.
Unveiling details of the luxurious Mleiha Desert Resort at an ATM press conference, HE Marwan Bin Jassim Al Sarkal, CEO, Shurooq, described the move as a major boost to Sharjah’s ambitious eco-tourism projects, which are set to appeal to a global audience.
Al Sarkal said: “We aim to increase the reach and expand the scope of the emirate’s tourism sector and this new partnership is a highly significant indicator that we are having that impact.
Shurooq has always had a solid and reliable commitment to its partners and the entrepreneurs who have invested in Sharjah and the success they have enjoyed is mirrored in our tourism ventures.”
He added: “The new resort has marked a new milestone in our development efforts for the Mleiha Archaeological and Eco-tourism project, since we’ve announced the area’s multiple investment opportunities for hotel and commercial operators many years ago.
Our goals are not simply to encourage investment, but to sustain it. We inform, guide and advise potential partners and provide them with reliable, accurate information to help them make the right investment decisions.
Sharjah increasingly becomes the right decision.”
The number of hotel guests in Sharjah is growing at an annual rate of 13%, while hotel revenues are up by 12.3%. Revenues are expected to reach $187 million (AED 687 million) by the end of this year, and by the end of 2019, that figure is predicted to reach $226 million (AED 830 million).
Four and five-star hotels accounted of 70% of revenues last year, which suggests the majority of investments will focus on those two categories.
Abdulaziz Al Amadi, Board Member of “Al Wanis” tourism company, who co-signed the MoU with Al Sarkal, said: “Sharjah is an extremely attractive business proposition for Arab investors and Qatar is an established partner in many existing ventures.
The Mleiha Desert Resort at the Mleiha Archaeological and Eco-tourism project is a unique opportunity that combines the luxury of a world-class destination with the history and heritage that is so important to all countries around the region, particularly those in the GCC.
“It is the perfect fit for our company as we look at not just the ambition and the potential but the activity that is taking place. It is a great incentive to look at the possibility of cooperating on other projects.
Sharjah’s commitment to developing its tourism sector is time, money and effort well spent.”
The signing ceremony took place at a press conference on the second day of ATM 2017, which runs until April 27 at Dubai World Trade Centre.
Commenting on its participation at ATM 2017, Ahmed Obeid Al Qaseer, COO of Shurooq, said: “This also provides the chance for us to highlight some of the other unique projects in our stunning portfolio of hospitality projects, such as Al Bait Hotel, which is being developed within in the Heart of Sharjah, the Kingfisher Lodge in Kalba, Fossil Rock Lodge within Mleiha and Al Badayer Desert Camp.”
The Arabian Travel Market attracts thousands of visitors and tourism stakeholders, professionals and experts from different countries to debate developments in the global tourism industry and discuss the possibility of forging strategic partnerships with their counterparts.
The B2B event is an ideal platform for worldwide industry leaders to promote leisure, business, medical, family and shopping tourism in their countries. ATM 2017 is expected to receive an overwhelming increase from the 28,000 visitors who attended from 86 countries last year, along with 2,800 exhibitors.
Shurooq was established in 2009 with the aim of achieving social, cultural, environmental and economic development on the basis of Sharjah’s distinct Arab and Islamic identity.
It is focused on encouraging investment by adopting the best international standards in providing quality services that help attract investors from across the region and around the world.
Shurooq’s key mission is to provide facilities and incentives to help overcome obstacles facing investment activities in the emirate, evaluate investment-related infrastructure projects, and lay down the necessary plans to complete such projects.
Tuesday, 13 December 2016
UAE: Room Nights Hike To 19% In Sharjah Hotels
Sharjah hotels and hotel apartments registered a 19 percent increase in room nights booked during the first nine months of 2016, totalling 2.94 million room nights, according to Sharjah Commerce and Tourism Development Authority (SCTDA). The increase in total booked room nights comes in spite of the fact that occupancy rates have remained flat at 62 percent, suggesting that visitors may be remaining in Sharjah for longer stays.
Although the largest number of guests registered in Sharjah hotels are from the GCC states (360,000 Gulf nationals visiting during the first nine months of the year), the tourism authority’s international marketing seems to be paying off, with increases reported from several key markets. The SCTDA has been targeting markets identified as having high potential for growth in its strategic marketing plan, in order to attract 10 million tourist per annum by 2021.
According to SCTDA figures, China is now Sharjah’s fastest growing tourism market with 62,936 Chinese travelers visiting the emirate during the first nine months of this year: 75 percent increase compared with the equivalent period of 2015. This growth is consistent with the 78 percent increase in Chinese hotel guests registered during 2015. The SCDTA has recently stepped up marketing efforts in China, opening up a representative office, recruiting Chinese staff and adding a Chinese language website to Sharjah’s tourism portal.
Meanwhile, Sharjah saw a 12 percent growth in the number of Pakistani visitors and an 8.7 percent increase in visitors from Russia, being the first growth measured from the Russian market since the Russian currency fell in 2014.
Sharjah offers more than 100 hotels and hotel apartments, including properties managed by some of the leading five star hotel brands in the world. A wide range of new developments are currently underway, including the construction of a new US$100 million (AED 367m) art and culture themed 5-star luxury beachfront hotel and resort managed by global hotel operator Accor; a 4-star, 200 room Novotel located adjacent to Sharjah Expo; a 4-star Four Points hotel; and an Aloft boutique hotel. Last week, Sharjah Investment and Development Authority (Shurooq) announced that the construction for its new 5-star hotel in the Heart of Sharjah – Al Bait Hotel – is now 50 percent completed.
According to Sharjah International Airport, 8.3 million passengers were handled by the airport during the first nine months of 2016.
Although the largest number of guests registered in Sharjah hotels are from the GCC states (360,000 Gulf nationals visiting during the first nine months of the year), the tourism authority’s international marketing seems to be paying off, with increases reported from several key markets. The SCTDA has been targeting markets identified as having high potential for growth in its strategic marketing plan, in order to attract 10 million tourist per annum by 2021.
According to SCTDA figures, China is now Sharjah’s fastest growing tourism market with 62,936 Chinese travelers visiting the emirate during the first nine months of this year: 75 percent increase compared with the equivalent period of 2015. This growth is consistent with the 78 percent increase in Chinese hotel guests registered during 2015. The SCDTA has recently stepped up marketing efforts in China, opening up a representative office, recruiting Chinese staff and adding a Chinese language website to Sharjah’s tourism portal.
Meanwhile, Sharjah saw a 12 percent growth in the number of Pakistani visitors and an 8.7 percent increase in visitors from Russia, being the first growth measured from the Russian market since the Russian currency fell in 2014.
Sharjah offers more than 100 hotels and hotel apartments, including properties managed by some of the leading five star hotel brands in the world. A wide range of new developments are currently underway, including the construction of a new US$100 million (AED 367m) art and culture themed 5-star luxury beachfront hotel and resort managed by global hotel operator Accor; a 4-star, 200 room Novotel located adjacent to Sharjah Expo; a 4-star Four Points hotel; and an Aloft boutique hotel. Last week, Sharjah Investment and Development Authority (Shurooq) announced that the construction for its new 5-star hotel in the Heart of Sharjah – Al Bait Hotel – is now 50 percent completed.
According to Sharjah International Airport, 8.3 million passengers were handled by the airport during the first nine months of 2016.
Monday, 19 September 2016
UAE: Sharjah Investment and Development Authority To Invest US$ 1.4b In Tourism Development Projects
Sharjah Investment and Development Authority (Shurooq) plans to invest AED 5 billion (US$ 1.4b) in tourism development projects by the year 2018, in Sharjah city, Sharjah’s east coast and in island resorts. HE Marwan bin Jassim Al Sarkal, CEO of Shurooq, recently revealed the authority’s multi-billion investment plans.
Shurooq was established by the Ruler of Sharjah in 2009 to identify, evaluate and drive tourism, industry and heritage-related infrastructure projects, whilst facilitating local and foreign direct investment in Sharjah. The authority takes the lead in promoting investment opportunities in the emirate globally via a calendar of international sales and marketing activities including conferences, trade shows, high-level business and government meetings and other strategic initiatives.
According to Al Sarkal, Shurooq has allocated about AED 500 million (US$ 136m) for the development of Sir Bu Nuair Island, AED 300 million (US$82m) for Kalba Eco-Tourism project, AED 450 million (US$ 123m) for Al Jabal Resort, The Chedi Khorfakkan resort, AED 120 million (US$ 33m) for Al Bait Hotel in the Heart of Sharjah district and some AED 80 million (US$ 22m) for Al Noor Island, a futuristic attraction in Sharjah city’s Khaled Lagoon.
Other projects include the development of Al Hisn Island, a leisure and tourist attraction located in the town of Dibba Al Hisn on Sharjah’s east coast. The plans for the island leisure resort are inspired by the Islamic architecture of Andalusia in Spain. Al Hisn Island will offer entertainment, restaurants, landscaped areas and children’s play areas.
Shurooq is also planning a two-phase development of Khorfakkan’s corniche in conjunction with the city’s Directorate of Public Works, to create a world-class tourism and leisure destination, whilst making the most of the area’s natural beauty. Plans include a new hotel on the east of Khorfakkan beach, a waterpark and a variety of tourism and leisure attractions. The beach front development will also feature sports facilities and purpose-built running and bicycle tracks
Sharjah Investment and Development Authority was recently named the Top Investment Promotion Agency in Middle East by Site Selection magazine’s Best to Invest Awards.
Shurooq was established by the Ruler of Sharjah in 2009 to identify, evaluate and drive tourism, industry and heritage-related infrastructure projects, whilst facilitating local and foreign direct investment in Sharjah. The authority takes the lead in promoting investment opportunities in the emirate globally via a calendar of international sales and marketing activities including conferences, trade shows, high-level business and government meetings and other strategic initiatives.
According to Al Sarkal, Shurooq has allocated about AED 500 million (US$ 136m) for the development of Sir Bu Nuair Island, AED 300 million (US$82m) for Kalba Eco-Tourism project, AED 450 million (US$ 123m) for Al Jabal Resort, The Chedi Khorfakkan resort, AED 120 million (US$ 33m) for Al Bait Hotel in the Heart of Sharjah district and some AED 80 million (US$ 22m) for Al Noor Island, a futuristic attraction in Sharjah city’s Khaled Lagoon.
Other projects include the development of Al Hisn Island, a leisure and tourist attraction located in the town of Dibba Al Hisn on Sharjah’s east coast. The plans for the island leisure resort are inspired by the Islamic architecture of Andalusia in Spain. Al Hisn Island will offer entertainment, restaurants, landscaped areas and children’s play areas.
Shurooq is also planning a two-phase development of Khorfakkan’s corniche in conjunction with the city’s Directorate of Public Works, to create a world-class tourism and leisure destination, whilst making the most of the area’s natural beauty. Plans include a new hotel on the east of Khorfakkan beach, a waterpark and a variety of tourism and leisure attractions. The beach front development will also feature sports facilities and purpose-built running and bicycle tracks
Sharjah Investment and Development Authority was recently named the Top Investment Promotion Agency in Middle East by Site Selection magazine’s Best to Invest Awards.
Saturday, 21 May 2016
Shurooq Highlights Latest Tourism Destinations And Eco-tourism Projects 2016
Sharjah Investment and Development Authority ( Shurooq ) has announced that it is participating in the Arabian Travel Market (ATM) 2016, which is scheduled to take place from April 25-28 at Dubai World Trade Centre. ATM is the region's leading travel trade event and Shurooq 's presence will mark the sixth consecutive time that the authority has exhibited at the global forum.
Shurooq will use its participation at ATM 2016 to showcase its current and future projects and the international standard of its tourist and leisure destinations. Participating at the event at Sharjah Commerce & Tourism Development Authority's pavilion, the authority is also planning to hold meetings with travel agents and tourism industry representatives where it will discuss avenues of joint cooperation and showcase investment opportunities in the tourism, travel and holiday sectors in Sharjah.
"The Arabian Travel Market Exhibition is the leading global tourism trade event that focuses on the inbound and outbound tourism industry in the Middle East and Gulf region. It hosts specialists, experts and investors from around the world who meet annually to communicate and review investment opportunities in the sector. We are participating in the exhibition because it is the perfect platform for us to meet and network with companies, travel agents and authorities working in the tourism industry and to promote the many opportunities in Sharjah, whose tourism sector is growing rapidly. We will also be highlighting the unique projects that we operate and which provide strong returns on investment," said Ahmed Obaid Al Qaseer, COO of Shurooq .
Al Qaseer added; " Shurooq is the driving force behind the development of the tourism sector in Sharjah and has introduced new initiatives such as eco-tourism, which is a nascent but promising area of the market and one that is full of potential. Projects such as Mleiha Eco-tourism and Archaeological Project, al Badayer and Kalba Eco-tourism Project are the first of a series of initiatives we operate in this niche sector that hold numerous investment opportunities and we look forward to building the foundations of strategic cooperation with partners and investors through our participation in the event. The diverse portfolio of tourism projects that we will be showcasing at ATM 2016 also includes Al Qasba, Al Majaz Waterfront, Heart of Sharjah, Al Jabal Resort, The Chedi Khorfakkan, Al Montazah Amusement and Water Park, Al Bait Hotel, al Badayer Desert Camp and Al Noor Island."
The 23rd edition of the Arabian Travel Market Exhibition is expected to attract more than 36,000 visitors and more than 2,800 exhibitors during its four days. As the region's premier travel event it brings together travel industry stakeholders to meet and discuss business opportunities in different sectors, including tourism destinations, airlines, cruises, hospitality, car rental and medical tourism.
Shurooq is an independent government organisation that facilitates partnerships and connects investors with relevant opportunities. The authority aims to create authentic destinations that are committed to enhancing the quality of life for citizens and residents, as well as foster an environment where businesses thrive and ideas flourish. Established in 2009, Shurooq strives to encourage investment in Sharjah by adopting the best international standards in providing quality services that help attract investors from across the region and the world.
Shurooq will use its participation at ATM 2016 to showcase its current and future projects and the international standard of its tourist and leisure destinations. Participating at the event at Sharjah Commerce & Tourism Development Authority's pavilion, the authority is also planning to hold meetings with travel agents and tourism industry representatives where it will discuss avenues of joint cooperation and showcase investment opportunities in the tourism, travel and holiday sectors in Sharjah.
"The Arabian Travel Market Exhibition is the leading global tourism trade event that focuses on the inbound and outbound tourism industry in the Middle East and Gulf region. It hosts specialists, experts and investors from around the world who meet annually to communicate and review investment opportunities in the sector. We are participating in the exhibition because it is the perfect platform for us to meet and network with companies, travel agents and authorities working in the tourism industry and to promote the many opportunities in Sharjah, whose tourism sector is growing rapidly. We will also be highlighting the unique projects that we operate and which provide strong returns on investment," said Ahmed Obaid Al Qaseer, COO of Shurooq .
Al Qaseer added; " Shurooq is the driving force behind the development of the tourism sector in Sharjah and has introduced new initiatives such as eco-tourism, which is a nascent but promising area of the market and one that is full of potential. Projects such as Mleiha Eco-tourism and Archaeological Project, al Badayer and Kalba Eco-tourism Project are the first of a series of initiatives we operate in this niche sector that hold numerous investment opportunities and we look forward to building the foundations of strategic cooperation with partners and investors through our participation in the event. The diverse portfolio of tourism projects that we will be showcasing at ATM 2016 also includes Al Qasba, Al Majaz Waterfront, Heart of Sharjah, Al Jabal Resort, The Chedi Khorfakkan, Al Montazah Amusement and Water Park, Al Bait Hotel, al Badayer Desert Camp and Al Noor Island."
The 23rd edition of the Arabian Travel Market Exhibition is expected to attract more than 36,000 visitors and more than 2,800 exhibitors during its four days. As the region's premier travel event it brings together travel industry stakeholders to meet and discuss business opportunities in different sectors, including tourism destinations, airlines, cruises, hospitality, car rental and medical tourism.
Shurooq is an independent government organisation that facilitates partnerships and connects investors with relevant opportunities. The authority aims to create authentic destinations that are committed to enhancing the quality of life for citizens and residents, as well as foster an environment where businesses thrive and ideas flourish. Established in 2009, Shurooq strives to encourage investment in Sharjah by adopting the best international standards in providing quality services that help attract investors from across the region and the world.
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