Sharjah will stake its claim to the halal travel and tourism market at this year’s World Halal Travel Summit & Exhibition, which takes place in Abu Dhabi from 19-21 October. The world’s halal travel and tourism market is currently estimated to be worth US$135 billion (AED 496b) and is forecast to grow to US$200 billion (AED 735b) by 2020. Sharjah Investment and Development Authority (Shurooq), which recently confirmed plans to invest AED 5 billion (US$ 1.4b) in tourism development projects by the year 2018, is a sponsor of the event.
Sharjah is fast developing into a key halal tourism hub and the emirate’s ongoing investment in tourism, cultural and Islamic resources makes it ideally positioned to drive future growth. Last year, Sharjah announced nearly AED 1.5 billion (US$ 408 million) worth of projects related to its year as Islamic Culture Capital alone. The projects includes a wide variety of Sharjah institutions and tourist attractions including new universities, monuments, Islamic parks, traditional markets, museums and libraries.
Sharjah Tourism Vision 2021, a tourism development strategy announced by the Sharjah Commerce and Tourism Development Authority (SCTDA) earlier this year, targets family tourism, Muslim tourists and those seeking art and culture. According to the SCTDA, 70 per cent of Sharjah’s tourists are families, with a high percentage of Muslim visitors. Sharjah plans to attract more than 10 million tourists to the emirate by year 2021.
Against the backdrop of Sharjah’s investments in art, history and Islamic culture, there are large-scale resort developments aimed squarely at halal tourism and other complimentary market segments. In all, about 30 new hotels are expected to open in the emirate over the next few years catering to business, budget travel and luxury travel segments, including new properties under the management of Accor, Starwood Hotels & Resorts and GHM Hotels.
In May, the construction of a new US$100 million (AED 367m) art and culture themed 5-star luxury beachfront hotel and resort, the Majlis Grand Mercure Sharjah, was announced, to be built over an 12,000 square metre area adjacent to Sharjah’s corniche. To be managed by global hotel operator Accor, the property is being themed in a contemporary style reflecting the cultures of the region with a focus on Islamic art and culture.
Shurooq is building the AED100 million (US$ 27m) Al Bait Hotel in the Souk Al Shanasiyah heritage site in the Heart of Sharjah, one of the region’s largest historical preservation and restoration projects.
On Sharjah’s east coast, Shurooq is developing Al Jabal Resort, The Chedi Khorfakkan, a luxury 5-star resort, and Kalba Eco-Tourism project incorporating a waterfront development with a botanical garden, picnic park, camping site, shopping mall and a hotel.
Meanwhile, 65 kilometres off the UAE coastline on Sir Bu Nuair island, Shurooq is developing a AED 500 million (US$ 136m) eco-tourism project be completed during the next three years, including a 70- to 100-room luxury hotel with 70 serviced apartments.
World Halal Travel Summit & Exhibition (WHTS15) is expected to be attended by Shariah compliant banks, hoteliers, developers, business angels, venture capitalists, investors, lawyers, and key decision makers from all over the world.
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Showing posts with label Heart of Sharjah. Show all posts
Showing posts with label Heart of Sharjah. Show all posts
Monday, 19 September 2016
UAE: Al Noor Island A Tourism Attraction
Sharjah Investment and Development Authority (Shurooq) unveiled its plans for Al Noor Island at the Arabian Travel Market 2015 this week. The AED 80 million (US$23m) tourism and leisure project, which is currently under construction on the 45,470 square meter Al Noor Island in Khalid Lagoon in Sharjah, will combine nature, art and entertainment.
Scheduled for completion in the fourth quarter of this year, the new island development reflects the multi-media art styles of a world renowned designer. The leisure attraction has been carefully planned to inspires the senses with spacious landscaped areas with vibrant lighting, innovative architecture and multi-media experiences.
A core attraction, the Butterfly House, consists of a nature-inspired structure with an ornamentally perforated shadow roof and biomorphic exterior, which will house as many as 500 exotic butterflies native to a variety of countries. Butterfly species are expected to include the African Monarch (Danaus chrysippus), the Autumn Leaf (Doleschallia bisaltide) from India and the Common Rose swallow-tail butterfly (Pachliopta aristolochiae), which is found across South East Asia and is known for its bright colouration and unique pattern of its wings. The Butterfly House will also have a gift shop and a modern café for visitors.
On the opposite side of the island, a blossom-shaped literature pavilion will provide a quiet, open seating area for those seeking sanctuary from the hustle and bustle of urban life. Other features of the island include a pedestrian bridge connecting the attraction to the shore, a children’s playground and outdoor sculptures.
Since its inception in 2009, Shurooq has developed a number of major tourism projects, which have become some of the most visited destinations in the region, such as Al Qasba, Al Majaz Waterfront, Al Montazah – Amusement and Water Park, The Flag Island, Heart of Sharjah, as well as a number of projects currently under development, such as Al Jabal Resort, The Chedi Khorfakkan and Kalba Eco-tourism Project.
Scheduled for completion in the fourth quarter of this year, the new island development reflects the multi-media art styles of a world renowned designer. The leisure attraction has been carefully planned to inspires the senses with spacious landscaped areas with vibrant lighting, innovative architecture and multi-media experiences.
A core attraction, the Butterfly House, consists of a nature-inspired structure with an ornamentally perforated shadow roof and biomorphic exterior, which will house as many as 500 exotic butterflies native to a variety of countries. Butterfly species are expected to include the African Monarch (Danaus chrysippus), the Autumn Leaf (Doleschallia bisaltide) from India and the Common Rose swallow-tail butterfly (Pachliopta aristolochiae), which is found across South East Asia and is known for its bright colouration and unique pattern of its wings. The Butterfly House will also have a gift shop and a modern café for visitors.
On the opposite side of the island, a blossom-shaped literature pavilion will provide a quiet, open seating area for those seeking sanctuary from the hustle and bustle of urban life. Other features of the island include a pedestrian bridge connecting the attraction to the shore, a children’s playground and outdoor sculptures.
Since its inception in 2009, Shurooq has developed a number of major tourism projects, which have become some of the most visited destinations in the region, such as Al Qasba, Al Majaz Waterfront, Al Montazah – Amusement and Water Park, The Flag Island, Heart of Sharjah, as well as a number of projects currently under development, such as Al Jabal Resort, The Chedi Khorfakkan and Kalba Eco-tourism Project.
Saturday, 21 May 2016
Shurooq Highlights Latest Tourism Destinations And Eco-tourism Projects 2016
Sharjah Investment and Development Authority ( Shurooq ) has announced that it is participating in the Arabian Travel Market (ATM) 2016, which is scheduled to take place from April 25-28 at Dubai World Trade Centre. ATM is the region's leading travel trade event and Shurooq 's presence will mark the sixth consecutive time that the authority has exhibited at the global forum.
Shurooq will use its participation at ATM 2016 to showcase its current and future projects and the international standard of its tourist and leisure destinations. Participating at the event at Sharjah Commerce & Tourism Development Authority's pavilion, the authority is also planning to hold meetings with travel agents and tourism industry representatives where it will discuss avenues of joint cooperation and showcase investment opportunities in the tourism, travel and holiday sectors in Sharjah.
"The Arabian Travel Market Exhibition is the leading global tourism trade event that focuses on the inbound and outbound tourism industry in the Middle East and Gulf region. It hosts specialists, experts and investors from around the world who meet annually to communicate and review investment opportunities in the sector. We are participating in the exhibition because it is the perfect platform for us to meet and network with companies, travel agents and authorities working in the tourism industry and to promote the many opportunities in Sharjah, whose tourism sector is growing rapidly. We will also be highlighting the unique projects that we operate and which provide strong returns on investment," said Ahmed Obaid Al Qaseer, COO of Shurooq .
Al Qaseer added; " Shurooq is the driving force behind the development of the tourism sector in Sharjah and has introduced new initiatives such as eco-tourism, which is a nascent but promising area of the market and one that is full of potential. Projects such as Mleiha Eco-tourism and Archaeological Project, al Badayer and Kalba Eco-tourism Project are the first of a series of initiatives we operate in this niche sector that hold numerous investment opportunities and we look forward to building the foundations of strategic cooperation with partners and investors through our participation in the event. The diverse portfolio of tourism projects that we will be showcasing at ATM 2016 also includes Al Qasba, Al Majaz Waterfront, Heart of Sharjah, Al Jabal Resort, The Chedi Khorfakkan, Al Montazah Amusement and Water Park, Al Bait Hotel, al Badayer Desert Camp and Al Noor Island."
The 23rd edition of the Arabian Travel Market Exhibition is expected to attract more than 36,000 visitors and more than 2,800 exhibitors during its four days. As the region's premier travel event it brings together travel industry stakeholders to meet and discuss business opportunities in different sectors, including tourism destinations, airlines, cruises, hospitality, car rental and medical tourism.
Shurooq is an independent government organisation that facilitates partnerships and connects investors with relevant opportunities. The authority aims to create authentic destinations that are committed to enhancing the quality of life for citizens and residents, as well as foster an environment where businesses thrive and ideas flourish. Established in 2009, Shurooq strives to encourage investment in Sharjah by adopting the best international standards in providing quality services that help attract investors from across the region and the world.
Shurooq will use its participation at ATM 2016 to showcase its current and future projects and the international standard of its tourist and leisure destinations. Participating at the event at Sharjah Commerce & Tourism Development Authority's pavilion, the authority is also planning to hold meetings with travel agents and tourism industry representatives where it will discuss avenues of joint cooperation and showcase investment opportunities in the tourism, travel and holiday sectors in Sharjah.
"The Arabian Travel Market Exhibition is the leading global tourism trade event that focuses on the inbound and outbound tourism industry in the Middle East and Gulf region. It hosts specialists, experts and investors from around the world who meet annually to communicate and review investment opportunities in the sector. We are participating in the exhibition because it is the perfect platform for us to meet and network with companies, travel agents and authorities working in the tourism industry and to promote the many opportunities in Sharjah, whose tourism sector is growing rapidly. We will also be highlighting the unique projects that we operate and which provide strong returns on investment," said Ahmed Obaid Al Qaseer, COO of Shurooq .
Al Qaseer added; " Shurooq is the driving force behind the development of the tourism sector in Sharjah and has introduced new initiatives such as eco-tourism, which is a nascent but promising area of the market and one that is full of potential. Projects such as Mleiha Eco-tourism and Archaeological Project, al Badayer and Kalba Eco-tourism Project are the first of a series of initiatives we operate in this niche sector that hold numerous investment opportunities and we look forward to building the foundations of strategic cooperation with partners and investors through our participation in the event. The diverse portfolio of tourism projects that we will be showcasing at ATM 2016 also includes Al Qasba, Al Majaz Waterfront, Heart of Sharjah, Al Jabal Resort, The Chedi Khorfakkan, Al Montazah Amusement and Water Park, Al Bait Hotel, al Badayer Desert Camp and Al Noor Island."
The 23rd edition of the Arabian Travel Market Exhibition is expected to attract more than 36,000 visitors and more than 2,800 exhibitors during its four days. As the region's premier travel event it brings together travel industry stakeholders to meet and discuss business opportunities in different sectors, including tourism destinations, airlines, cruises, hospitality, car rental and medical tourism.
Shurooq is an independent government organisation that facilitates partnerships and connects investors with relevant opportunities. The authority aims to create authentic destinations that are committed to enhancing the quality of life for citizens and residents, as well as foster an environment where businesses thrive and ideas flourish. Established in 2009, Shurooq strives to encourage investment in Sharjah by adopting the best international standards in providing quality services that help attract investors from across the region and the world.
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