A passionate Australian hotelier, Craig Syphers, named to the position, has worked at several reputable hotels in Australia and New Zealand, including Pullman Cairns International, Citigate Central Sydney, Sebel Parramatta, Carlton Crest Hotel Sydney and Centra Auckland Hotel. He brings to his first role in Asia an impressive resume with over 25 years of experience spanning general management, food & beverage, sales as well as conferences and events.
Prior to his appointment, Craig spent more than three years as General Manager of PARKROYAL Melbourne Airport – another hotel within the Group’s operating portfolio of over 30 “Pan Pacific” and PARKROYAL hotels, resorts and serviced suites across Asia, Oceania and North America.
During his tenure at PARKROYAL Melbourne Airport, Craig was instrumental in strengthening the 276-room property’s positioning as one of the leading airport hotels in the region. Notably, PARKROYAL Melbourne Airport was named “Best Airport Hotel, Australia/Pacific” at the prestigious World Airport Awards for two consecutive years (2012 – 2013). Drawing on his extensive operations knowledge and skills, Craig also drove the strategic formulation and implementation of key culinary and MICE initiatives to rebrand the hotel’s dining experience and profile it as a premium meetings destination in Melbourne.
“Craig has done a commendable job as General Manager of PARKROYAL Melbourne Airport and we are delighted that he will now take on an exciting new challenge in Asia. As Pan Pacific Orchard, Singapore strives to bolster its standing within the city’s competitive hotel landscape by enhancing its dining and meetings value proposition, we are confident that the team will benefit greatly from and succeed with Craig’s leadership and wealth of experience,” says Bernold O. Schroeder, Chief Executive Officer, Pan Pacific Hotels Group.
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