HONG KONG: Hong Kong Airlines Launches Multi-Currency Pricing Payment Solution

AsiaPay, the premier ePayment service and technology player in Asia and Hong Kong Airlines, the internationally-acclaimed Skytrax 4-star airline, have today announced a collaboration with FEXCO, the leading independent global provider of Dynamic Currency Conversion (DCC) and Multi-Currency Pricing (MCP) technologies which will see FEXCO's world class MCP solution offered to passengers of Hong Kong Airlines.

As a premier electronic payment solution and technology vendor and payment service provider, AsiaPay, strives to bring advanced, secure, integrated and cost-effective electronic payment processing solutions and services to banks, corporate and eBusinesses in the worldwide market. The solution developed by AsiaPay and FEXCO aims to assist merchants with customer retention, brand awareness and in attracting international customers.

The partnership will see FEXCO's Currency Risk Management MCP solution fully integrated into the Hong Kong Airlines core operating system and website offering multiple benefits to both the airline and the passenger including a more customised and transparent shopping experience. Through FEXCO's MCP platform, the airline can offer their fares and ancillary products in multiple currencies. The passenger selects their preferred currency in which to browse the website and ultimately make payment in providing them with clarity on the price in a currency they are familiar with.

"We are proud to implement this new real-time currency conversion service to Hong Kong Airlines together with FEXCO. Being leading ePayment service player in Asia, we understand and strive to address the ever-changing consumer needs for more user-friendly, safe and convenient way to pay for online travel services," said Mr. Joseph Chan, CEO of AsiaPay.

Mr. Denis Cleary, Managing Director of FEXCO DCC, comments, "The integration of FEXCO's MCP technology into the Hong Kong Airline's system brings significant benefits to both the airline and to the passenger. The solution delivers a more customised shopping experience for the passenger, simultaneously creating a risk free opportunity to generate increased revenue for the airline. We are delighted to announce this partnership and greatly look forward to working together."

Mr. Li Dianchun, Commercial Director of Hong Kong Airlines, comments, "This is a welcome advancement both for our passenger base and indeed for the airline itself. Our goal is to continue to innovate so we can better serve our passengers, this partnership delivers them a tailored and transparent payment solution allowing them to better determine value on their purchase, in a currency they're familiar with - ultimately saving them valuable time."