HONG KONG: Travel And Tourism In Hong Kong To 2019

Hong Kong's domestic travel market is considerably smaller than the outbound market as there is a lack of local recreational activities, which encourages residents to take holidays outside the country.

Driven by promotional efforts, international arrivals registered strong growth at a CAGR of 8.4% during 20102014. Leisure is the main purpose of travel for inbound tourists.

Hong Kongs travel and tourism sector performed well during the historic period (20092014), supported by a rise in both domestic and inbound trips.

International arrivals to the country increased at a compound annual growth rate (CAGR) of 10.41%, with total inbound tourist expenditure rising at a historic period CAGR of 7.91%.

The main factors for growth were government efforts to promote the countrys travel and tourism sector on an international level.

Furthermore, following Chinas tourism promotion in Hong Kong, overall departures reached 31 million, with China being the top destination market, and accounting for 74.4% of the total outbound trips in 2014.

Hong Kong Airlines has launched an in-flight service in 2015 called "Sweeten You Up". This service includes different packages for occasions such as marriage proposals, anniversaries, and birthdays. Through this service, the passenger can celebrate the occasion while onboard by making a preliminary booking for the particular service required.

For the promotion of this service, the airline has launched a separate website and also made this facility available on its mobile application

Overall, Macao registered a decline in arrivals by 3.5% during the first seven months in 2015, so in order to attract more tourists from Hong Kong, the Tourist Office of the Macao Special Administrative Region (SAR) launched an Experience Macao Carnival road show in Hong Kong.

This road show was held in order to promote events such as the Macao Grand Prix and "Parade through Macao, Latin City, which is a cultural event conducted annually by the Cultural Affairs Bureau.

Historic and forecast tourist volumes covering the entire Hong Kong Travel & Tourism sector:-

Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others

Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics

Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type leisure and business travelers

Reasons To Buy:-

Make strategic business decisions using historic and forecast market data related to Hong Kongs Travel & Tourism sector

Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

Direct promotional efforts on the most promising markets by identifying key source and destination countries