Ben Baldanza_WOW airBaldanza, who abruptly left his position in Spirit Airlines last January 4, led Spirit Airlines during its transition to an ultra-low-cost carrier, and developed a reputation for bold and edgy marketing campaigns.
According to WOW Air, Baldanza “brings with him a wealth of experience in the airline industry with specific expertise in the realm of ultra-low-cost carriers.”
“The success of his tenure at Spirit Airlines has earned him enormous respect in the airline industry and his expertise and insight will be invaluable as we continue to grow WOW air’s network on both sides of the Atlantic,” said Skúli Mogensen, founder and CEO of WOW air.
“WOW Air is an airline rewriting the rules of low cost, long haul travel and I look forward to joining Skúli and the members of the Board in growing the business further in years to come,” said Baldanza.
Baldanza began his aviation career with American Airlines and subsequently worked for Northwest Airlines, Continental Airlines, TACA and US Airways before joining Spirit Airlines in 2005.
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