Friday, 28 October 2016

JetBlue Airways Invests In JetSuite

JetBlue Airways has made a minority equity investment in JetSuite, helping the private jet operator to accelerate the growth of its JetSuiteX service.

JetSuiteX serves Burbank, Las Vegas, San Jose, Carlsbad, Concord, Mammoth and Bozeman with its fleet of 30-seat Embraer 135s. The company says it provides passengers with “a private jet experience that is affordable and accessible to a broad audience”. This includes the ability to check in just 15 minutes before a flight, free Wi-Fi, free checked bags, free seat assignments, free drinks and free snacks.

“We are delighted to have JetBlue join us as a strategic partner and shareholder,” said Alex Wilcox, CEO, JetSuite. “The partnership with JetBlue will allow us to accelerate our growth and we are excited to work together to deliver new and unique experiences for all JetSuite and JetBlue customers.”

Wilcox was one of the founders of JetBlue Airways when it launched in 2000.

Members of JetBlue’s customer loyalty programme, TrueBlue, are already able to earn points on all JetSuiteX flights. The companies are also exploring other ways they can cooperate to benefit their customers.

As part of JetBlue’s investment, the airline will be able to nominate someone to be appointed to the JetSuite board of directors.

Robin Hayes, JetBlue’s President and CEO, said: “JetBlue and JetSuite share a passion for delivering a high-quality customer experience at a competitive price point in underserved markets. Our investment in JetSuite makes sense as we continue to execute on our west coast plan and invest in innovative ideas that reflect the disruptive spirit of JetBlue.”