Saturday, 22 April 2017

USA: Hospitality Industry Grows In California

The most populated state in the US continues to see growth in the hotel industry in two key areas, the San Francisco Bay Area and the metropolis of Los Angeles. With 15 new hotels currently in progress, California’s hotel market is set to expand over the course of this year and next.

Following on from the announcement of new partnerships in the Silicon Valley by Kimpton Hotels and Restaurants and a recent opening by Pendry Hotels in San Diego, southern and northern California look set to maintain this pace of development.

Real estate in the Bay Area has skyrocketed in recent years thanks to the tech boom in Silicon Valley, making it ever more difficult for renters, but providing ample opportunity for hoteliers catering to the booming tourism and temporary accommodation market.

Wine country just north of San Francisco offers a unique environment for both travelers and hoteliers alike, and the four-star Cambria Hotel and Suites in Sonoma County will provide 137 new rooms in the idyllic Californian landscape at the start of 2019. Napa Valley too will benefit from the luxurious five-star VieVage Resort in 2018, located on 95 acres of the history Stanly Ranch.

Los Angeles has been heralded as the new frontier of development in the US, as real estate prices in New York and San Francisco have been driven up. The four-star Hilton Garden Inn El Monte is in the pre-opening stages, with its 133 rooms slates to welcome guests at the end of 2017.

Paramount Hotels and Resorts will be making its American debut in LA on the iconic Sunset Boulevard in 2020, with a futuristic design hosting 151 guest suites within the five-star complex.