CHINA: Hilton Openes 100th Hotel In China

Hilton has opened its 100th hotel in China and its second location in Xi’an, Shaanxi province in the Xi’an High-tech Zone but has indicated that the firm has big plans for expansion in China.

Hilton is committed to growing our presence in China, a key strategic market where we have a robust pipeline that is two times our current portfolio, in the right locations and with the right brands and partners, said Qian Jin, the president of Hilton for the area of Greater China and Mongolia.

Although Jin did not indicate where new Hilton locations would be opened, this newest location in Xi’an does imply that Hilton is looking to focus on more, relatively untapped markets in China.

Consumer spending in China’s lower-tier cities will be expanding exponentially in the next decades.

These are cities that have attracted relatively little interest from foreign companies looking to expand but nonetheless have large numbers of nouveau riche looking for luxury options in both shopping and hospitality.

Lower-tier cities like Xi’an, Harbin, Chongqing, and Chengdu are cities with metropolitan areas with populations in the tens of millions yet have had relatively little investment in the luxury travel, shopping, or hospitality sectors as compared to cities like Shenzhen, Beijing, and Shanghai.

Hilton’s newest location has standard features to cater to business visitors, including conference rooms and a ballroom.

However, it is also being marketed as a high-end option for tourists.

The new hotel is only 40 km from Xi’an’s Xianyang International Airport and in close proximity to Xi’an’s famed historical sites, such as the Terracotta Warriors.

One of the notable aspects of this location is a focus on catering to local tastes in a luxury setting.

The fine dining options at the new Xi’an location include The Lord’s Home for Chinese, Cantonese, and Sichuan fusion dishes as well as the Big China Noodle King, whose offerings include over 100 noodle dishes from different regions in China.

This may be a bid to cater to local tastes of Xi’an as noodles are the staple of traditional Shaanxi cuisine and could reflect a greater interest in localizing Hilton’s offerings and expansion in less cosmopolitan Chinese cities.


Tourism Observer
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CHINA: Jin Jiang International Hotel Xi’an Now Open

Jin Jiang International Hotel Management Company Ltd. recently signed an agreement with Xi’an Neo-China Chanba Euro-Asia Hotel Development Company Ltd. to manage Jin Jiang International Hotel Xi’an, which is the second Jin Jiang hotel that it manages in the city of Xi’an.

Located in the Chanba Ecological District of Xi’an, the hotel is in close vicinity of the permanent venue of the Euro-Asia Economic Forum. It is near the Northern Square of Xi’an Railway Station and only a 30-minute drive from Xianyang International Airport. With the developed urban transportation networks connecting the hotel and its surroundings, it only takes 8 minutes to reach downtown Wanda Plaza (Daming Palace) and 30 minutes to reach famous tourist attractions in Xi’an such as Huaqing Hot Springs, the Bell Tower, Big Wild Goose Pagoda and the Museum of Qin Terra-cotta Warriors and Horses.

Jin Jiang International Hotel Xi’an is the city’s only conference and resort hotel with unique natural scenery. Its spacious courtyard matches perfectly the surrounding natural environment, making it an ideal escape from the hustle and bustle outside. The hotel owns 355 comfortable rooms and suites, all equipped with user-friendly facilities and security call systems to ensure the safety of guests. Also, its pillar-less ballroom with a capacity of 1,500 and an area of 1,400 m2 is provided with advanced multimedia audiovisual equipment and a simultaneous interpretation booth and is a venue of choice for holding wedding banquets, business meetings, etc. Furthermore, the hotel meets different business requirements of customers with 10 small and medium-sized meeting rooms and dome conference rooms.

Immersed in the rich culture of the ancient capital of many dynasties, the hotel offers breath-taking views of Chanba River. The hotel has state-of-the-art fitness equipment and professional fitness instructors to offer tailored workout plans for individuals. Its also has a heated indoor swimming pool and sauna room.

Jin Jiang International Hotel Xi’an was invested and constructed by Shanghai Industrial Urban Development Group Limited. When the hotel was first established, it chose to be managed and operated by Kempinski Hotels, under whose management the hotel earned several awards for best business and resort hotels of the industry. Its Paulaner Bräuhaus as the first German beer restaurant in Xi’an is famous throughout the city. The change in its management is not only about China’s two leading enterprises joining hands with each other, but also about Jin Jiang International Hotel taking an important step in its deployment in the second and third-tier cities of Central and Western China.

Mr. Simon Zhang, CEO of Jin Jiang International Hotel Management Company Ltd. pointed out, “We have a team with rich international hotel management experience and background and our cooperation with Shanghai Industrial Urban Development Group Ltd. will bring both parties new opportunities for development, ensuring Jin Jiang International Hotels’ leading position in the future market competition.”