MALDIVES: Maldives Attracts Indian Tourists

The Maldives Marketing & Public Relations Corporation has organised a series of trade road shows in Lucknow, Chandigarh, Pune and Hyderabad, India keeping in line with its Visit Maldives 2016 year activities.

The road shows are a follow-up to the road shows held in 2015 in the cities of tier-one cities of India: New Delhi, Bangalore, Kolkata, Mumbai and Chennai which were met with resounding success.

Organised by the Maldives Marketing and PR Corporation, five representative partners from the tourism industry of Maldives participated at the road show.

They were Dusit Thani, Sun Siyam Resorts, Adaaran Resorts, Lily Beach Resort and Spa and Travelers Street.

The road show consisted of B2B sessions between the travel agents and the partners who attended the show.

Fathimath Raheel, deputy director, MMPRC said: “We are very excited to be conducting these road shows in Lucknow and other cities.

“This underlines MMPRC’s commitment to the Indian market and the importance of India to Maldives tourism numbers.”

These road shows are also a part of the overall strategy of MMPRC specifically for the India market in the year 2016.

From January to December 2015, 52,368 Indians visited Maldives which is an increase of almost 15 per cent compared to the year 2014.

Maldives offers free visa on arrival for all nationalities which is a further boost for the Indian traveller.

MALDIVES: Maldives Starts Advertising Campaign On BBC

Maldives Marketing and PR Corporation (MMPRC) has launched a global advertising campaign with BBC to promote the Maldives as a tourism destination and the upcoming Visit Maldives Year 2016. The campaign which will run from September 1 to October 31, 2015 will feature the unique aspects of the Maldives tourism product under the tag line “Sunny side of life” in a new 30 second commercial and 4x15 sec teasers reaching to a worldwide audience across important regional markets of Europe and Asia Pacific.

In addition, the advertisement will be run on site bbc.com, video on demand section with 1,020,400 impressions targeting Europe and Asia Pacific.

The campaign aims to raise the profile of Maldives as a world class destination appealing to affluent travelers by reminding them of Maldives as a holiday destination and promote the upcoming Visit Maldives Year 2016.

713,622 tourists have visited the country this year from January to July. This is a positive growth of 1.7 percent compared to the same period in 2014.