EVA Air is introducing more characters and creating a new edition of its popular Sanrio-family aircraft.
Best known for Hello Kitty jets, EVA launched a “Travel Fun” Jet today (Saturday, 4 March, 2017), starring the naughtily charming Sanrio character, Bad Badtz-Maru.
The airline is flying the latest in its collection of specially painted planes on Taipei-Fukuoka and Taipei-Seoul routes. The aircraft is the world’s first with Bad Badtz-Maru livery to be scheduled for international service. More information about this and EVA’s other Sanrio-family aircraft, in addition to flight schedules, is available at http://evakitty.evaair.com/en/.
EVA’s Badtz-Maru Travel Fun Jet is an Airbus A330-300 configured for 309 passengers, 30 in Business Class and 279 in Economy. To start, flight BR106 departs Taipei’s Taoyuan International Airport at 8:10 (8:10 am) and arrives at Fukuoka Airport at 11:15 (11:15 am). Return flight BR105 leaves Fukuoka at 12:15 (12:15 pm) and gets back to Taipei at 13:50 (1:50 pm).
EVA then operates the aircraft as BR160, taking off from Taoyuan International Airport at 15:15 (3:15 pm) and arriving at Seoul’s Incheon Airport at 18:45 (6:45 pm). Return flight BR159 leaves Incheon at 19:45 (7:45 pm) and arrives back in Taipei at 21:40 (9:40 pm).
Bad Badtz-Maru is one of the Sanrio family’s most popular characters. Different from Hello Kitty’s sweet image, Badtz-Maru is naughty in a charming kind of way.
The new livery captures Bad Badtz-Maru in action, wearing his backpack and sprinting to the nose of the plane, ahead of his best friends. With hats, a camera, snacks and other holiday necessities, Bad Badtz-Maru and friends are ready for a relaxing, laughter-filled vacation aboard EVA.
Building on affiliate UNI Air’s domestic success with its launch of the world’s first Bad Badtz-Maru aircraft last year and complementing its new Sanrio-family livery, EVA has designed more than 30 inflight service items and cabin amenities, including Bad Badtz-Maru pillows, slippers, headrest covers, playing cards, meal boxes, post cards, safety cards and disposable hand towels.
All items are part of the airline’s dedicated program to make the flying experience fun for passengers.
EVA and its Sanrio family jets have been popular among passengers all over the world since it launched its first generation of Hello Kitty Jets in 2005. In 2016, the Daily Mail recognized EVA’s specially painted aircraft among the world's best liveries and Global Traveler Magazine awarded the carrier a special “Leisure Lifestyle Award for Outstanding Customized Service,” recognizing it for “going beyond what is expected” and “doing something extraordinary.”
To keep giving passengers fresh experiences and making flying fun, EVA is renewing its series of specially themed aircraft and developing new liveries during the first half of this year.