TANZANIA: Swahili Fashion Week

THE 2015 Swahili fashion week was officially launched in Dar es Salaam yesterday. The event that is organized by 360 degrees company kicks off as a multifaceted three days of fashion, beauty and lifestyle event compound with unforgettable performance and diverse culture which continue to put Tanzania on an international spotlight.

Speaking with journalists during the launch of the show, the Fashion Week Manager, Honest Nyamai said the event will take place from December 4th to 6th this year at Sea Cliff Hotel.

He added that the eighth edition of Swahili Fashion Week will continue to be the highlight of fashion weeks in Africa with local, regional and international designers garnering attention from national and international media since its inception in 2008.

He urged the public to support the design industry and proudly wear made in Africa especially Tanzania concept. “The local talents need to be nurtured to evolve them into synonymously globally recognised brand names.

Charity begins at home, thus we look forward to support from local companies and organisations to facilitate this trade of business of fashion,” stated Nyamai. He added that during the day time, there will be shopping festival whereby various exhibitors will display and sell various handicrafts, art and accessories.

The last day, he said, will culminate into celebration of the finery in the fashion industry, where by award Swahili fashion week has been the premier creative platform for designers from East Africa and beyond, who showcase their collection to the global audience. Winners in 21 categories will be announced.

Nigerian fashion brand, JReason by designer & stylist Olajide Adedeji recently showcased in Tanzania, at the 2015 Swahili Fashion Week.

The brand represented Nigeria at the show, showcasing their new collection – “Renaissance“. From the conventional blazers to a bold use of silk, lace and chiffon blends, the brand has evolved to greater artistic values with this collection. “Renaissance” is also inspired by the firece woman and the uncontending man.

According to Olajide – “It is for the woman who turns heads as she walks into a hall, who gets whistles of approval. It is for the youth who engages class and embraces the classic ‘regrette rien’ mantra.‎ ‘Bold’ and ‘fierce’ is the Renaissance way.“