BELARUS: Minsk Targets Riga And Tbilisi With Latest Tourism Campaign

Billboards promoting Minsk as a tourism destination will be installed in Riga and Tbilisi, BelTA learned from the Minsk information and tourism center. According to the center, the billboards in Latvia and Georgia will feature Minsk Arena, The Trinity Suburb, the so-called Minsk Gate and other iconic places of the Belarusian capital.

This will help advertise Minsk as a destination of choice for Latvians and Georgians. Posters advertising Riga and Tbilisi will be installed in Minsk streets.

Minsk has exchanged billboards with St. Petersburg. With the support of the St. Petersburg Tourism Committee and the Committee on Print Media and Liaison with the Media, ten billboards with Minsk landmarks have been installed in St. Petersburg to increase awareness of the Belarusian capital as a tourist destination. Minsk is Waiting for You billboards have been designed by the Minskreklama company.