KLM is the first airline in the world to send its passengers the booking confirmation, boarding pass and flight status by Facebook Messenger
Besides the opportunity to receive flight details by e-mail or sms, starting this month the passengers can choose to receive all this information on Facebook.
Even though the digital boarding passes are a common service for KLM, Messenger’s conversational interface is a new dimension to be explored by the company. It is a truly natural way for KLM to keep in touch with its customers and also a practical one for the many people who already use Messenger daily to get in touch with friends. Still, KLM exceeds all expectations as the passengers will also be able to chat with KLM support by Messenger.
The Messenger service is available to all customers who book tickets via the official KLM site and who choose to receive information via Messenger. The number of KLM fans in social media exceeds 15 million.
The first teasing of the KLM-Facebook Messenger service started last year when the airline company activated the Messenger button on their Facebook page, allowing customers to contact KLM directly through private messaging. Pieter Elbers, President and CEO of KLM, declared that after the teasing, the number of social media interaction increased by 40%.
This percent shows that their passengers appreciate this form of communication. Now the company takes the customer care service one step further, enabling the passengers to receive all documents and relevant information about their flight in a single report by Messenger.
KLM was founded in 1919 and is the oldest airline that has kept its original name. In 2004, Air France and KLM formed a new alliance, Air France KLM.
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