The announcement was made through a press release issued by Devota Mdachi, Acting Managing Director Tanzania Tourist Board.
"The establishment of the Tanzania tourism official App namely, Tanzania Tourism; has come at a time when there are many efforts made by private companies' and individuals' tourism Apps, however, this one is developed by the Tanzania Tourist Board and will now serve as the Official Tanzania Tourism App." The release read.
The App was developed concurrently with the establishment of the destination online tourism portal which was officially launched by the President of the United Republic of Tanzania H.E Dr. Jakaya Mrisho Kikwete recently in Dar es Salaam.
The App contains detailed information on various tourist destinations in Tanzania. Among other things the App gives an overview of what Tanzania can offer as unique tourist destination in Africa, things to do, accommodation, and how to plan your trip and will later have provision for the potential visitors to book and make online payment just to mention a few.
The official App which is available at Google play store is accessible to Android mobile phones users worldwide and will soon be found in AppStore (iPhone).
This tourism promotional tool together with a 30 seconds commercial TV advert on destination Tanzania will be promoted in a number of popular social media channels and by CNN and BBC media news outlet which include TV and mobile sites in selected markets for six months effectively from October 2015.
This will add on to a number of marketing and promotional tools and techniques used by the Tanzania Tourist Board in promoting destination Tanzania globally. The introduction of this international tourism e-marketing campaign is expected to bring about more positive impact in the development of the tourism industry in the country.
The tourism industry in Tanzania has been recording a remarkable performance in recent years. For example, in 2005 the sector recorded 612,754 international tourist arrivals and rouse to 1,140,156 in 2014. As a result, tourism earnings increased from US $823 million recorded in 2005 to US $2 billion in 2014, this largely attributed to continued macroeconomic reforms and enhanced promotional efforts.
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