UGANDA: Pope Francis Visit To Attract Religious Tourism

The Uganda Tourism Board has launched a campaign to promote Uganda’s heritage across Africa anchoring it on Pope Francis’ visit to the country on November 27. “We are ready and have already designed posters to different African countries pending distribution at different churches. We hope to talk to the priests to publicise the Pope’s visit and also use social media,” said John Ssempebwa, the deputy UTB Chief Executive Officer (CEO).

The visit is seen as an opportunity to boost faith-based tourism. Some of the countries being targeted are Nigeria, Rwanda, Angola, Burundi, Cameroon, Ghana, Kenya, Tanzania, South Sudan and Democratic Republic of Congo which has the highest Catholic population in Africa.

“We are going to break the global world record of the number of people attending the Pope’s mass. The current record of six million people is held by Philippines, which invested about $40 million in publicity. We don’t need that. We are collaborating with the Catholic Church and we are going to break that record mark this year,” Mr Ssempebwa said.

Currently, Uganda receives more than 3,000 pilgrims on June 3 every year for the Uganda Martyrs Day celebrations in Namugongo.

“We have never advertised Martyrs Day in any of those countries. This is a one-off and importantly we are treating this as faith-based tourism. For the first time we have the Protestants and Muslims on board,” he added.