Thursday, 29 June 2017

LEBANON: Boubouffee Lebanese Brasserie Will Open 5 UAE Branches

The Addmind Group and franchisor Boubouffe International have opened BouBouffe Lebanese Brasserie on Sheikh Zayed Road, marking the brand’s Dubai debut.

The franchise agreement will see another four BouBouffee branches open in the UAE within the next two years, to be managed by Addmind Group.

BouBouffe’s first UAE venture opened in Yas Mall, Abu Dhabi in November 2015.

“We were eager to initially develop the BouBouffe brand in the UAE and found an ideal franchisee in the Addmind Group” said Ralph Nader, deputy CEO of BouBouffe International.

BouBouffe International founder and CEO, Michel Aramouni said: “After 40 years of success in the Lebanese market, I have finally decided, along with my partners in BouBouffe International Ralph Nader and Galal Mahmoud, to venture with BouBouffe outside the Lebanese borders”.

Tony Habre, CEO of Addmind added: “For months, a high number of Dubai residents living have asked us when we would bring BouBouffe to their city.

“We’ve looked high and wide for just the right time and location, and at last we found it. We’re in love with Dubai’s thriving food culture and are excited to bring BouBouffe to the city.”

BouBouffe’s Dubai branch is located in Aspin Tower on Sheikh Zayed Road, near the Shangri La Hotel and is open 24 hours, seven days a week, serving breakfast, lunch and dinner.

Regional and international expansion plans are also underway, with Saudi Arabia and London earmarked for future venues for the brand.

Nader added: “Our expansion strategy is to target the KSA region soon, followed by London in the coming two years.”

First established in Beirut’s Achrafieh district in 1976, BouBouffe is a Lebanese Brasserie, with charcoal grilled chawarma and other home-cooked Lebanese dishes.

The Addmind Group owns and operates White Dubai, Iris Dubai, Mad on Yas Island, Indie DIFC and White Beirut.

Tourism Observer
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