Tapad, the leader in cross-device marketing technology, is partnering with Sojern, travel's direct demand engine, to provide marketers with an even stronger understanding of travelers as they research and shop across multiple devices.
Combined with its 350 million global traveler profiles and billions of predictive purchase intent signals, Sojern utilizes the Tapad Device Graph™ to resolve the complex travel consumer journey, target travelers more precisely and derive more actionable insights for its travel clientele.
According to Sojern's research, travelers visit hundreds of websites preceding their trip purchase, with some consumers reaching upwards of 450 touchpoints prior to booking. Sojern's partnership with Tapad will help unify these touchpoints across devices, enabling travel brands to more effectively nurture and engage potential buyers during the purchase process regardless of which device they use.
Sojern has been focused on travel for over a decade, helping brands activate predictive purchase signals and leverage our traveler profiles into effective performance marketing campaigns, said Mat Harris, Sojern's VP of product and enterprise solutions.
The cross-device insights we gain from the Tapad Device Graph™ provide a valuable tool for our customers to reach travelers across devices in real time, at scale and on the right device.
Prior to selecting Tapad as its cross-device partner, Sojern surveyed several probabilistic and deterministic cross-device vendors and performed an extensive global test. The test was an examination of scale, match rate and several other factors, which enabled Sojern to learn as much as possible about each vendor. After examining the final test results, Sojern selected Tapad based on its excellent test performance, tried-and-true experience in the market and complimentary business model.
To date, Sojern has already seen an amplification rate of more than 600 percent as a result of the integration, meaning the Tapad Device Graph™ is connecting an average of six or more device and browser IDs for every one existing Sojern ID.
Not only is Sojern a compatible partner for our singular device graph capabilities, but they are also an incredible data partner to help expand our work in the travel industry," said Pierre Martensson, SVP and GM of Tapad's global data division.
Working with the team at Sojern allows us to solve a true challenge within the travel industry today: creating a unified view of customers so travel brands can better understand and access their key audiences at every point along their path to purchase.
Tapad Inc. is a marketing technology company renowned for its breakthrough, unified, cross-device solutions. The company's signature Tapad Device Graph™ connects millions of consumers across billions of devices. The world's largest brands and most effective marketers entrust Tapad to provide an accurate, privacy-conscious and unified approach to connecting with consumers across screens.
In 2015, Tapad began licensing the Tapad Device Graph™ and swiftly became the established gold-standard throughout the ad tech ecosystem. Tapad is based in New York and has offices in Boston, Chicago, Dallas, Detroit, London, Los Angeles, Miami, Oslo, San Francisco and Singapore.
Tapad's numerous awards include: Forbes' Most Promising Companies, Deloitte's Technology Fast 500, Crain's Fast 50, TMCnet Tech Culture Award and Global Startup Award's Startup Founder of the Year. Tapad was acquired by the Telenor Group in 2016. Telenor is one of the world's largest mobile operators with 214 million subscribers in 13 countries.
Sojern is travel's direct demand engine, delivering $10B in direct bookings for thousands of brands — from global enterprises to boutique operators — across industries including hotel, airline, cruise, transportation, tourism and more.
Specializing in traveler path-to-purchase data for over a decade, Sojern activates multi-channel branding and performance solutions by combining billions of search and booking intent signals with proprietary data science methods to analyze the world's travelers in real-time.
Recognized on the Top Company Cultures list by Entrepreneur Magazine, Sojern is headquartered in San Francisco, with teams based in Dubai, Dublin, Hong Kong, London, Mexico City, New York, Omaha, Paris, Singapore, and Sydney.