Tuesday, 22 September 2015

THAILAND: Thailand To Host Asia's 50 Best Restaurants 2016 Awards

The lavish event, supported by TAT, is expected to generate extensive publicity for the kingdom’s gastronomic delights, promote Thai cuisine worldwide through various publicity channels, as well as enhance the delight of sampling the huge array of restaurants that have opened in Thailand.

Thailand has been selected to stage “Asia’s 50 Best Restaurants 2016 Award.” The Tourism Authority of Thailand (TAT) together with William Reed Business Media is preparing to officially announce this collaboration at Paste, Artisanal Thai Cuisine, Gaysorn Shopping Centre, on 20 October, 2015.

The lavish event, supported by TAT, is expected to generate extensive publicity for the kingdom’s gastronomic delights, promote Thai cuisine worldwide through various publicity channels, as well as enhance the delight of sampling the huge array of restaurants that have opened in Thailand.

Mr. Yuthasak Supasorn, TAT Governor, said “TAT’s support for this event is consistent with the theme of our marketing plan 2015, which is to promote Thainess, Thai culture and Thai cuisine. It will also strengthen the country’s strong brand image and differentiate us from other countries. Moreover, this event will promote the high-end side, especially on the fine dining of Thailand that accommodates various upscale Thai and international restaurants underlined with the expertise chefs and unrivalled services.”

This year, Gaggan in Bangkok took first place in the list of “Asia’s 50 Best Restaurants” at a ceremony hosted in Singapore. Also, Nahm took seventh place and was joined by other Thai successes including Chef Tim Butler’s Eat Me (25th place), Bo.Lan (37th place) and Ian Kttichai’s Issaya Siamese Club (39th place).

Mr. Yuthasak added that “Thailand will draw tourists as well as gastronomes to visit Thailand not only for indulging themselves with dishes from the awarded restaurants but also for enjoying a trip in Thailand.”

“Asia’s 50 Best Restaurants Awards” has been held annually since its founding in 2013 by the publishing venture William Reed Business Media. The list is created by the Diners Club Asia’s 50 Best Restaurants Academy, an influential group of over 300 leaders in the restaurant industry across Asia, each selected for their expert opinion of Asia’s restaurant scene.

The Asian countries eligible for voting are: Bangladesh, Bhutan, Myanmar, Brunei Darussalam, Cambodia, China, Hong Kong, India, Indonesia, Japan, South Korea, Lao PDR, Macau, Malaysia, Maldives, Micronesia, Nauru, Nepal, Pakistan, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Timor-Leste, and Vietnam.

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