Actor Priyanka Chopra will be the face of Assam tourism for two years, the state government announced on Monday. Assam Tourism Minister Himanta Biswa Sarma said they had already signed a two-year contract with her “free of cost”, PTI reported. “We’ll only have to pay her during shooting and also for print advertisements as she will do so by leaving aside other work,” he said.
The Assam administration had first approached cricket legend Sachin Tendulkar to be the brand ambassador. After he turned down the offer, they had approached a few other celebrities, Sarma said.
For her first appearance as the brand ambassador for Assam tourism, Chopra will visit Guwahati on December 24 to participate in the International Tour Operators Conclave, according to the minister. “With her, we’ll go global with countries such as the United States, United Kingdom, Japan and Germany, among others,” he said. “Her association will definitely help Assam attract more national as well as global.
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